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TACTICAL OPTIONS FINANCIAL SCENARIOS

By Marie Brooks,2014-04-23 20:43
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TACTICAL OPTIONS FINANCIAL SCENARIOS

TACTICAL OPTIONS FINANCIAL SCENARIOS

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    TACTICAL OPTIONS FINANCIAL SCENARIOS

     TACTICAL OPTIONS FINANCIAL SCENARIOS FOR THE INDUSTRY Page:

    1 ~ .... HISTORIC FINANCIAL DATA

    2 ~ .... Historic Balance Sheet

    3 ~ ~ ...... Historic Costs & Margins

    4 ~ ~ ........ Historic Financial Ratios & Margins

    5 ~ ~ .......... Historic Operational Ratios & Margins

    6 ~ .... Financial forecast notes

    7 ~ .... TACTICAL OPTIONS FORECASTS

    8 ~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast 9 ~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast 10 ~ ........ Base Forecast : Median Market Scenario Financial Ratios 11 ~ .......... Base Forecast : Median Market Scenario Operational Margins 12 ~ .... Sales Cost Improvement Balance Sheet Forecast

    13 ~ ...... Sales Cost Improvement Operational Costs Forecast 14 ~ ........ Sales Cost Improvement Financial Ratios

    15 ~ .......... Sales Cost Improvement Operational Margins 16 ~ .... Product Price Cutting Balance Sheet Forecast

    17 ~ ...... Product Price Cutting Operational Costs Forecast 18 ~ ........ Product Price Cutting Financial Ratios

    19 ~ .......... Product Price Cutting Operational Margins

    20 ~ .... Product Price Increase Balance Sheet Forecast

    21 ~ ...... Product Price Increase Operational Costs Forecast 22 ~ ........ Product Price Increase Financial Ratios

    23 ~ .......... Product Price Increase Operational Margins

    24 ~ .... Promotional Expenditure Balance Sheet Forecast

    25 ~ ...... Promotional Expenditure Operational Costs Forecast 26 ~ ........ Promotional Expenditure Financial Ratios

    27 ~ .......... Promotional Expenditure Operational Margins 28 ~ .... Target Markets Development Balance Sheet Forecast 29 ~ ...... Target Markets Development Operational Costs Forecast 30 ~ ........ Target Markets Development Financial Ratios

    31 ~ .......... Target Markets Development Operational Margins 32 ~ .... Order Taking Improvements Balance Sheet Forecast 33 ~ ...... Order Taking Improvements Operational Costs Forecast 34 ~ ........ Order Taking Improvements Financial Ratios

    35 ~ .......... Order Taking Improvements Operational Margins 36 ~ .... Product Positioning Balance Sheet Forecast

    37 ~ ...... Product Positioning Operational Costs Forecast

    38 ~ ........ Product Positioning Financial Ratios

    39 ~ .......... Product Positioning Operational Margins

    40 ~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast 41 ~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast 42 ~ ........ Product Branding + Multi-branding Investment Financial Ratios 43 ~ .......... Product Branding + Multi-branding Investment Operational Margins 44 ~ .... Customer / Order Processing Systems Investment Balance Sheet Forecast

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    45 ~ ...... Customer / Order Processing Systems Investment Operational Costs Forecast 46 ~ ........ Customer / Order Processing Systems Investment Financial Ratios 47 ~ .......... Customer / Order Processing Systems Investment Operational Margins 48 ~ .... Systems Investment Balance Sheet Forecast

    49 ~ ...... Systems Investment Operational Costs Forecast

    50 ~ ........ Systems Investment Financial Ratios

    51 ~ .......... Systems Investment Operational Margins

    52 ~ .... Overseas Development Balance Sheet Forecast

    53 ~ ...... Overseas Development Operational Costs Forecast 54 ~ ........ Overseas Development Financial Ratios

    55 ~ .......... Overseas Development Operational Margins

    56 ~ .... Sales Personnel + Staff Improvement Balance Sheet Forecast 57 ~ ...... Sales Personnel + Staff Improvement Operational Costs Forecast 58 ~ ........ Sales Personnel + Staff Improvement Financial Ratios 59 ~ .......... Sales Personnel + Staff Improvement Operational Margins 61 ~ .... Financial data definitions

    INDEX

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    HISTORIC FINANCIAL DATA

     HISTORIC FINANCIAL DATA

    F_H - FIN_HIST.HTM

     Financial Definitions

    TACTICAL OPTIONS FINANCIAL SCENARIOS

The TACTICAL OPTIONS FINANCIAL SCENARIOS BALANCE SHEET FORECASTS section

    gives a series of Balance Sheet Forecasts for the industry using a number of assumptions relating to the Sales & Selling decisions available to the sales management of the industry.

    The Balance sheet forecast given shows the effects of sales and selling tactics which Sales Management is likely to recommend:

TACTICAL OPTIONS FINANCIAL SCENARIOS

- Base Forecast : Median Market Scenario

    - Sales Cost Improvement - Product Price Cutting

    - Product Price Increase

    - Promotional Expenditure

    - Target Markets Development

    - Order Taking Improvements

    - Product Positioning

    - Product Branding + Multi-branding Investment

    - Customer / Order Processing Systems Investment

    - Systems Investment

    - Overseas Development

    - Sales Personnel + Staff Improvement

    Managers in the industry will, in both the short-term and the long-term, have vital decisions to make regarding the selling and sales improvements, margins and profitability and these decisions will need to be evaluated in light of the customers, markets, competitors, products, industry and internal factors. The scenarios given isolate a number of the most important factors and provide balance sheet forecasts for each of the scenarios.

    Base Forecast : Median Market Scenario

    F0M | MEDIAN FORECAST : Financials

    G0M | MEDIAN FORECAST : Margins & Ratios

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    Sales Cost Improvement F37 | SALES COST IMPROVEMENT : Financials G37 | SALES COST IMPROVEMENT : Margins & Ratios

    Product Price Cutting F38 | LONG-TERM PRODUCT PRICE CUTTING : Financials G38 | LONG-TERM PRODUCT PRICE CUTTING : Margins & Ratios

    Product Price Increase F39 | LONG-TERM PRODUCT PRICE INCREASE : Financials G39 | LONG-TERM PRODUCT PRICE INCREASE : Margins & Ratios

    Promotional Expenditure F40 | PROMOTIONAL EXPENDITURE : Financials G40 | PROMOTIONAL EXPENDITURE : Margins & Ratios

    Target Markets Development F41 | TARGET MARKETS DEVELOPMENT : Financials G41 | TARGET MARKETS DEVELOPMENT : Margins & Ratios

    Order Taking Improvements F42 | ORDER TAKING IMPROVEMENTS : Financials G42 | ORDER TAKING IMPROVEMENTS : Margins & Ratios

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    Product Positioning

    F43 | PRODUCT POSITIONING : Financials

    G43 | PRODUCT POSITIONING : Margins & Ratios

    Product Branding + Multi-branding Investment F44 | PRODUCT BRANDING + MULTI-BRANDING INVESTMENT : Financials G44 | PRODUCT BRANDING + MULTI-BRANDING INVESTMENT : Margins & Ratios

    Customer / Order Processing Systems Investment F45 | CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT : Financials G45 | CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT : Margins & Ratios

    Systems Investment

    F46 | SYSTEMS INVESTMENT : Financials

    G46 | SYSTEMS INVESTMENT : Margins & Ratios

    Overseas Development

    F47 | OVERSEAS DEVELOPMENT : Financials

    G47 | OVERSEAS DEVELOPMENT : Margins & Ratios

    Sales Personnel + Staff Improvement F48 | SALES PERSONNEL + STAFF IMPROVEMENT : Financials G48 | SALES PERSONNEL + STAFF IMPROVEMENT : Margins & Ratios

     FINANCIAL DEFINITIONS

     FIN_DEFI.HTM

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    INDEX

    Balance Sheet Base Forecast : Median Market Scenario, 8 Balance Sheet Customer / Order Processing Systems, 44 Balance Sheet Historic, 2

    Balance Sheet Order Taking Improvements, 32 Balance Sheet Overseas Development, 52

    Balance Sheet Product Branding + Multi-branding In, 40 Balance Sheet Product Positioning, 36

    Balance Sheet Product Price Cutting, 16

    Balance Sheet Product Price Increase, 20

    Balance Sheet Promotional Expenditure, 24

    Balance Sheet Sales Cost Improvement, 12

    Balance Sheet Sales Personnel + Staff Improvement, 56 Balance Sheet Systems Investment, 48

    Balance Sheet Target Markets Development, 28

Costs & Margins Historic, 3

Financial data definitions, 61

    Financial forecast notes, 6

    Financial Ratios Base Forecast : Median Market, 10 Financial Ratios Customer / Order Processing System, 46 Financial Ratios Order Taking Improvements, 34 Financial Ratios Overseas Development, 54

    Financial Ratios Product Branding + Multi-branding, 42 Financial Ratios Product Positioning, 38

    Financial Ratios Product Price Cutting, 18

    Financial Ratios Product Price Increase, 22 Financial Ratios Promotional Expenditure, 26 Financial Ratios Sales Cost Improvement, 14 Financial Ratios Sales Personnel + Staff Improvement, 58 Financial Ratios Systems Investment, 50

    Financial Ratios Target Markets Development, 30 Financial Ratios & Margins Historic, 4

HISTORIC FINANCIAL DATA, 1

    Operational Costs Base Forecast : Median Market, 9 Operational Costs Customer / Order Processing System, 45 Operational Costs Order Taking Improvements, 33 Operational Costs Overseas Development, 53

    Operational Costs Product Branding + Multi-branding, 41 Operational Costs Product Positioning, 37

    Operational Costs Product Price Cutting, 17 Operational Costs Product Price Increase, 21 Operational Costs Promotional Expenditure, 25 Operational Costs Sales Cost Improvement, 13 Operational Costs Sales Personnel + Staff Improvement, 57 Operational Costs Systems Investment, 49

    Operational Costs Target Markets Development, 29 Operational Margins Base Forecast : Median Market, 11

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    Operational Margins Customer / Order Processing, 47 Operational Margins Order Taking Improvements, 35 Operational Margins Overseas Development, 55 Operational Margins Product Branding + Multi-brand, 43 Operational Margins Product Positioning, 39 Operational Margins Product Price Cutting, 19 Operational Margins Product Price Increase, 23 Operational Margins Promotional Expenditure, 27 Operational Margins Sales Cost Improvement, 15 Operational Margins Sales Personnel + Staff Improvement, 59 Operational Margins Systems Investment, 51 Operational Margins Target Markets Development, 31 Operational Ratios & Margins Historic, 5

TACTICAL OPTIONS FINANCIAL FORECASTS, 7

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    INDEX

    Base Forecast : Median Market Scenario Customer / Order Processing Systems Investment HISTORIC FINANCIAL DATA

    Order Taking Improvements

    Overseas Development

    Product Branding + Multi-branding Investment Product Positioning

    Product Price Cutting

    Product Price Increase

    Promotional Expenditure

    Sales Cost Improvement

    Sales Personnel + Staff Improvement

    Systems Investment

    TACTICAL OPTIONS FINANCIAL FORECASTS

    CONTENTS

HISTORIC FINANCIAL DATA

    TACTICAL OPTIONS FINANCIAL FORECASTS Base Forecast : Median Market Scenario Sales Cost Improvement

    Product Price Cutting

    Product Price Increase

    Promotional Expenditure

    Target Markets Development

    Order Taking Improvements

    Product Positioning

    Product Branding + Multi-branding Investment Customer / Order Processing Systems Investment Systems Investment

    Overseas Development

    Sales Personnel + Staff Improvement

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