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STRATEGIC OPTIONS FINANCIAL SCENARIOS

By Scott Knight,2014-09-01 10:50
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STRATEGIC OPTIONS FINANCIAL SCENARIOS

STRATEGIC OPTIONS FINANCIAL SCENARIOS

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    STRATEGIC OPTIONS FINANCIAL SCENARIOS

     STRATEGIC OPTIONS FINANCIAL SCENARIOS FOR THE INDUSTRY Page:

    1 ~ .... HISTORIC FINANCIAL DATA

    2 ~ .... Historic Balance Sheet

    3 ~ ~ ...... Historic Costs & Margins

    4 ~ ~ ........ Historic Financial Ratios & Margins

    5 ~ ~ .......... Historic Operational Ratios & Margins

    6 ~ .... Financial forecast notes

    7 ~ .... STRATEGIC OPTIONS FINANCIAL FORECASTS 8 ~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast 9 ~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast 10 ~ ........ Base Forecast : Median Market Scenario Financial Ratios 11 ~ .......... Base Forecast : Median Market Scenario Operational Margins 12 ~ .... Fixed Marketing Cost Objectives Balance Sheet Forecast 13 ~ ...... Fixed Marketing Cost Objectives Operational Costs Forecast 14 ~ ........ Fixed Marketing Cost Objectives Financial Ratios

    15 ~ .......... Fixed Marketing Cost Objectives Operational Margins 16 ~ .... Variable Marketing Cost Objectives Balance Sheet Forecast 17 ~ ...... Variable Marketing Cost Objectives Operational Costs Forecast 18 ~ ........ Variable Marketing Cost Objectives Financial Ratios 19 ~ .......... Variable Marketing Cost Objectives Operational Margins 20 ~ .... General Marketing Process Cost Objectives Balance Sheet Forecast 21 ~ ...... General Marketing Process Cost Objectives Operational Costs Forecast 22 ~ ........ General Marketing Process Cost Objectives Financial Ratios 23 ~ .......... General Marketing Process Cost Objectives Operational Margins 24 ~ .... Distribution & Product Delivery Cost Objectives Balance Sheet Forecast 25 ~ ...... Distribution & Product Delivery Cost Objectives Operational Costs Forecast 26 ~ ........ Distribution & Product Delivery Cost Objectives Financial Ratios 27 ~ .......... Distribution & Product Delivery Cost Objectives Operational Margins 28 ~ .... Administrative & General Expense Objectives Balance Sheet Forecast 29 ~ ...... Administrative & General Expense Objectives Operational Costs Forecast 30 ~ ........ Administrative & General Expense Objectives Financial Ratios 31 ~ .......... Administrative & General Expense Objectives Operational Margins 32 ~ .... Selling Cost Objectives Balance Sheet Forecast

    33 ~ ...... Selling Cost Objectives Operational Costs Forecast

    34 ~ ........ Selling Cost Objectives Financial Ratios

    35 ~ .......... Selling Cost Objectives Operational Margins

    36 ~ .... Advertising Cost Objectives Balance Sheet Forecast

    37 ~ ...... Advertising Cost Objectives Operational Costs Forecast 38 ~ ........ Advertising Cost Objectives Financial Ratios

    39 ~ .......... Advertising Cost Objectives Operational Margins 40 ~ .... Promotional & Pricing Cost Objectives Balance Sheet Forecast 41 ~ ...... Promotional & Pricing Cost Objectives Operational Costs Forecast 42 ~ ........ Promotional & Pricing Cost Objectives Financial Ratios 43 ~ .......... Promotional & Pricing Cost Objectives Operational Margins 44 ~ .... Research & Product Cost Objectives Balance Sheet Forecast

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    45 ~ ...... Research & Product Cost Objectives Operational Costs Forecast 46 ~ ........ Research & Product Cost Objectives Financial Ratios 47 ~ .......... Research & Product Cost Objectives Operational Margins 48 ~ .... Market Share Building Objectives Balance Sheet Forecast 49 ~ ...... Market Share Building Objectives Operational Costs Forecast 50 ~ ........ Market Share Building Objectives Financial Ratios 51 ~ .......... Market Share Building Objectives Operational Margins 52 ~ .... Market Share Holding Objectives Balance Sheet Forecast 53 ~ ...... Market Share Holding Objectives Operational Costs Forecast 54 ~ ........ Market Share Holding Objectives Financial Ratios 55 ~ .......... Market Share Holding Objectives Operational Margins 56 ~ .... Market Share Harvesting Objectives Balance Sheet Forecast 57 ~ ...... Market Share Harvesting Objectives Operational Costs Forecast 58 ~ ........ Market Share Harvesting Objectives Financial Ratios 59 ~ .......... Market Share Harvesting Objectives Operational Margins 61 ~ .... Financial data definitions

    INDEX

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    HISTORIC FINANCIAL DATA

     HISTORIC FINANCIAL DATA F_H - FIN_HIST.HTM

     Financial Definitions

    STRATEGIC OPTIONS FINANCIAL SCENARIOS

The STRATEGIC OPTIONS FINANCIAL SCENARIOS BALANCE SHEET FORECASTS

    section gives a series of Balance Sheet Forecasts for the industry using a number of assumptions relating to the strategic decisions available to the management of the industry.

    The Balance sheet forecast given shows the effects of strategic improvements which Corporate Planning Management is likely to recommend:

STRATEGIC OPTIONS FINANCIAL SCENARIOS

- Base Forecast : Median Market Scenario

- Fixed Marketing Cost Objectives

    - Variable Marketing Cost Objectives

    - General Marketing Process Cost Objectives

    - Distribution & Product Delivery Cost Objectives

    - Administrative & General Expense Objectives

    - Selling Cost Objectives

    - Advertising Cost Objectives

    - Promotional & Pricing Cost Objectives

    - Research & Product Cost Objectives

    - Market Share Building Objectives

    - Market Share Holding Objectives

    - Market Share Harvesting Objectives

    Managers in the industry will, in both the short-term and the long-term, have vital decisions to make regarding the strategic improvements, margins and profitability and these decisions will need to be evaluated in light of the customers, markets, competitors, products, industry and internal factors. The scenarios given isolate a number of the most important factors and provide balance sheet forecasts for each of the scenarios.

    Base Forecast : Median Market Scenario

    F0M | MEDIAN FORECAST : Financials

    G0M | MEDIAN FORECAST : Margins & Ratios

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    Fixed Marketing Cost Objectives

    F25 | FIXED MARKETING COST OBJECTIVES : Financials

    G25 | FIXED MARKETING COST OBJECTIVES : Margins & Ratios

    Variable Marketing Cost Objectives F26 | VARIABLE MARKETING COST OBJECTIVES : Financials G26 | VARIABLE MARKETING COST OBJECTIVES : Margins & Ratios

    General Marketing Process Cost Objectives F27 | GENERAL MARKETING PROCESS COST OBJECTIVES : Financials G27 | GENERAL MARKETING PROCESS COST OBJECTIVES : Margins & Ratios

    Distribution & Product Delivery Cost Objectives F28 | DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES : Financials G28 | DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES : Margins & Ratios

    Administrative & General Expense Objectives F29 | ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES : Financials G29 | ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES : Margins & Ratios

    Selling Cost Objectives

    F30 | SELLING COST OBJECTIVES : Financials

    G30 | SELLING COST OBJECTIVES : Margins & Ratios

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    Advertising Cost Objectives F31 | ADVERTISING COST OBJECTIVES : Financials G31 | ADVERTISING COST OBJECTIVES : Margins & Ratios

    Promotional & Pricing Cost Objectives F32 | PROMOTIONAL & PRICING COST OBJECTIVES : Financials G32 | PROMOTIONAL & PRICING COST OBJECTIVES : Margins & Ratios

    Research & Product Cost Objectives F33 | RESEARCH & PRODUCT COST OBJECTIVES : Financials G33 | RESEARCH & PRODUCT COST OBJECTIVES : Margins & Ratios

    Market Share Building Objectives F34 | MARKET SHARE BUILDING OBJECTIVES : Financials G34 | MARKET SHARE BUILDING OBJECTIVES : Margins & Ratios

    Market Share Holding Objectives F35 | MARKET SHARE HOLDING OBJECTIVES : Financials G35 | MARKET SHARE HOLDING OBJECTIVES : Margins & Ratios

    Market Share Harvesting Objectives F36 | MARKET SHARE HARVESTING OBJECTIVES : Financials G36 | MARKET SHARE HARVESTING OBJECTIVES : Margins & Ratios

     FINANCIAL DEFINITIONS

     FIN_DEFI.HTM

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    INDEX

    Balance Sheet Administrative & General Expense, 28 Balance Sheet Advertising Cost Objectives, 36 Balance Sheet Base Forecast : Median Market Scenario, 8 Balance Sheet Distribution & Product Delivery Cost, 24 Balance Sheet Fixed Marketing Cost Objectives, 12 Balance Sheet General Marketing Process Cost Object, 20 Balance Sheet Historic, 2

    Balance Sheet Market Share Building Objectives, 48 Balance Sheet Market Share Harvesting Objectives, 56 Balance Sheet Market Share Holding Objectives, 52 Balance Sheet Promotional & Pricing Cost Objectives, 40 Balance Sheet Research & Product Cost Objectives, 44 Balance Sheet Selling Cost Objectives, 32

    Balance Sheet Variable Marketing Cost Objectives, 16

Costs & Margins Historic, 3

Financial data definitions, 61

    Financial forecast notes, 6

    Financial Ratios Administrative & General Expense, 30 Financial Ratios Advertising Cost Objectives, 38 Financial Ratios Base Forecast : Median Market, 10 Financial Ratios Distribution & Product Delivery Costs, 26 Financial Ratios Fixed Marketing Cost Objectives, 14 Financial Ratios General Marketing Process Cost, 22 Financial Ratios Market Share Building Objectives, 50 Financial Ratios Market Share Harvesting Objectives, 58 Financial Ratios Market Share Holding Objectives, 54 Financial Ratios Promotional & Pricing Cost Objectives, 42 Financial Ratios Research & Product Cost Objectives, 46 Financial Ratios Selling Cost Objectives, 34 Financial Ratios Variable Marketing Cost Objectives, 18 Financial Ratios & Margins Historic, 4

HISTORIC FINANCIAL DATA, 1

    Operational Costs Administrative & General Expenses, 29 Operational Costs Advertising Cost Objectives, 37 Operational Costs Base Forecast : Median Market, 9 Operational Costs Distribution & Product Delivery, 25 Operational Costs Fixed Marketing Cost Objectives, 13 Operational Costs General Marketing Process Cost, 21 Operational Costs Market Share Building Objectives, 49 Operational Costs Market Share Harvesting Objectives, 57 Operational Costs Market Share Holding Objectives, 53 Operational Costs Promotional & Pricing Cost Objectives, 41 Operational Costs Research & Product Cost Objectives, 45 Operational Costs Selling Cost Objectives, 33 Operational Costs Variable Marketing Cost Objectives, 17 Operational Margins Administrative & General Expenses, 31 Operational Margins Advertising Cost Objectives, 39

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    Operational Margins Base Forecast : Median Market, 11 Operational Margins Distribution & Product Delivery, 27 Operational Margins Fixed Marketing Cost Objective, 15 Operational Margins General Marketing Process Cost, 23 Operational Margins Market Share Building Objective, 51 Operational Margins Market Share Harvesting Objectives, 59 Operational Margins Market Share Holding Objectives, 55 Operational Margins Promotional & Pricing Cost, 43 Operational Margins Research & Product Cost Objectives, 47 Operational Margins Selling Cost Objectives, 35 Operational Margins Variable Marketing Cost Objectives, 19 Operational Ratios & Margins Historic, 5

STRATEGIC OPTIONS FINANCIAL FORECASTS, 7

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    INDEX

    Administrative & General Expense Objectives Advertising Cost Objectives

    Base Forecast : Median Market Scenario Distribution & Product Delivery Cost Objectives Fixed Marketing Cost Objectives

    General Marketing Process Cost Objectives HISTORIC FINANCIAL DATA

    Market Share Building Objectives

    Market Share Harvesting Objectives

    Market Share Holding Objectives

    Promotional & Pricing Cost Objectives Research & Product Cost Objectives

    Selling Cost Objectives

    STRATEGIC OPTIONS FINANCIAL FORECASTS

    CONTENTS

HISTORIC FINANCIAL DATA

    STRATEGIC OPTIONS FINANCIAL FORECASTS Base Forecast : Median Market Scenario Fixed Marketing Cost Objectives

    Variable Marketing Cost Objectives

    General Marketing Process Cost Objectives Distribution & Product Delivery Cost Objectives Administrative & General Expense Objectives Selling Cost Objectives

    Advertising Cost Objectives

    Promotional & Pricing Cost Objectives Research & Product Cost Objectives

    Market Share Building Objectives

    Market Share Holding Objectives

    Market Share Harvesting Objectives

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