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Selected Market Research Resources

By Ricky Webb,2014-04-26 17:42
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Selected Market Research Resources

Table of Contents

    General Business Information ........................................................................ 1

    Financial Information .......................................................................................... 2 Demographic Information ................................................................................ 3

    Directories ................................................................................................................ 3 Market Research Tutorials ................................................................................ 4

    Search Engines ...................................................................................................... 4

    1

    Selected Market Research Resources

    The SBDC National Information Clearinghouse

    http://sbdcnet.utsa.edu

    General Business Information:

; American City Business Journals - Business news for large US cities. Search for

    articles on industry trends, compare similar businesses in other cities, and check

    competition.

; American Demographics Magazine - Discover trends, obtain marketing ideas, and

    identify markets for businesses that market to consumers; fee for full text.

    ; Edward Lowe Foundation - The Ed Lowe Foundation maintains a searchable database

    of articles, book chapters, and SBA publications dealing with a wide variety of small

    business issues.

; EntreWorld (Kauffman Center) - The Kauffman Foundation supports entrepreneurial

    education. Their website provides a good source for training materials.

    ; Fedstats - Internet portal for U.S. government created statistics. Start here if you are not

    sure which government agency produces the statistics you need.

    ; FindArticles.com - Search for full text articles of newspapers, industry trade periodicals,

    and general business magazines.

; Forbes - Online version of Forbes magazine.

    ; Inc Magazine - Search for general business trends at this popular business magazine’s

    website.

    ; Manufacturing.net - This is a portal site for manufacturing industry information and links

    to suppliers.

; NAICS (North American Industrial Classification System) - The new system that will

    replace the SIC within the next few years. NAICS was created in order to compare and

    track the economies in Canada, Mexico and the United States. The 1997 US Economic

    Census is reported by NAICS. NAICS codes can be located at the NAICS hyperlink

    above. See also: SIC.

; SIC (Standard Industrial Classification) - All establishments are assigned a

    classification by the Federal Government for statistical and other reporting purposes

    based upon their primary business function. Most private and public statistics are

    reported at the SIC level. SICs can be located at the SIC hyperlink above. See also:

    NAICS.

; Small Business Sourcebook (Gale Group) Annual source of information related to

    starting specific types of small businesses. Typical entries include article citations for

    start-up info, associations, trade publications, reference works, statistics, supply sources

    and databases.

    2

; SmartStart Your <State> Business (Oasis Press) A book series with general

    business information specific to individual states. It includes federal and state agency

    contacts, sample legal forms, business plan guidelines, marketing information, and

    human resources advice.

    ; Stat-USA - Statistics for international trade and domestic industry; some of the

    resources require a fee.

    ; Strategis - A Canadian government perspective of American business utilizing statistics.

    ; Valuation Resources - Offers links to associations, industry reports, and other pertinent

    industry specific information (classified by SIC); some require a fee.

    Financial Information:

; Almanac of Business and Industrial Financial Ratios (Dr. Leo Troy; Prentice Hall)

    Annual publication of ratios and industry norms in actual dollar figures derived from IRS

    data. Each industry includes performance indicators such as total assets, cost of

    operations, wages, asset turnover, and profit margins.

    ; Federal Reserve Banks - Federal Reserve Banks provide statistics, conduct surveys,

    and research special topics. For instance, the Federal Reserve Bank of Kansas City

    maintains the Center for the Study of Rural America

    http://www.kc.frb.org/RuralCenter/RuralMain.htm.

; Financial Studies of the Small Business (Financial Research Associates) - Similar to

    RMA, but surveys only small and micro-business industries for service, retail, contractors,

    wholesalers, professional and manufacturing. Provides assets, top 25% in sales and five

    year trend data in a small loose leaf binder.

; IRS Small Business Resource Guide - Overview of specialized small businesses,

    including financial concerns and tax related issues.

; Market Share Reporter (Gale Group) Annual publication organized by SIC categories

    (industry groups). Reports percentage of market held by leading companies in each

    category covered. Usually gives total market size for each category.

; Risk Management Association (RMA) Annual Statement Studies A traditional

    resource for ratios derived from statements of commercial bank borrowers and prospects.

    Organized by 4 digit SIC code, most editions contain only national averages. Available in

    print or on the Internet as a subscription.

; Standard & Poor’s Industry Surveys Subscription based surveys in 52 industries.

    Each topic contains trends, comparative company analyses, and forecasts. Each survey

    is published independent of the other topics.

    3

    Demographic Information:

; American Factfinder (US Census) - Find demographic and economic data for a

    particular geographic area. See also: http://www.census.gov.

    ; MOSAIC Lifestyle Demographics - Population segmented demographically according

    to the styles of living in communities; 12 basic groups briefly mentioned here but more

    detail is available for purchase.

; Household Spending: Who Spends How Much on What (New Strategist) - Gives

    household spending averages based on Bureau of Labor Statistics’ Consumer

    Expenditure Survey. Includes 35,000 different spending records from homes and cars, to

    apparel and food. Also contains average spending by age and gender.

; The Sourcebook of ZIP Code Demographics (ESRI) - Annual demographic information

    by zip code including population, race, age, income, and expenditure data for

    entertainment, automotive, food and more for each ZIP code in the US.

    ; State Data Centers - In partnership with the U.S. Census Bureau, State Data Centers

    provide estimates and projections and other economic data for each state.

    ; See also: http://econdata.net and http://sbdcnet.utsa.edu/SBIC/demograpics.htm.

    Directories:

; American Society of Association Executives - Some trade associations are listed on

    this site.

    ; American Wholesaler and Distributor Directory (Gale Research) Publication of

    wholesalers and distributors sorted by product category and by state.

; Catalog of Catalogs (Woodbine House) Billed as “The Complete Mail-Order

    Directory” this resource contains the descriptions and contact information to 14,000

    catalogs. It is indexed by subject and by company name.

    ; Corporate Information - Search for data about a specific company. Mostly for public

    companies, but some private company data is also available.

    ; Directory of Manufacturers' Sales Agencies (Manufacturing Agents National

    Association) Alphabetic list of manufacturer’s sales agencies and by state; section on

    selecting a sales agent. All companies included are members of the Association.

; Encyclopedia of Associations (Gale Group) Annual publication to thousands of

    National and International organizations. Contains contact information and descriptions

    and has an index for name, key word, and geographic area. (Online version is Gale

    Ready Reference.)

    4

    ; Franchise Handbook Online version of the handbook, which lists franchises by

    industry or name. See also http://bison1.com for a directory and articles supporting the

    franchisee and their startup.

    ; Thomas Food Industry Register - Online subscription or 3 volume set of food

    manufacturers and suppliers to the food industry.

    ; Thomas Register of Manufacturing - This widely used directory includes national listing

    of most manufacturing firms.

    ; Trade Shows Fill in the blanks and obtain a list of upcoming trade shows for a

    particular industry, domestic and foreign locations.

    ; Virtual Community of Associations - Locate industry associations from this site.

Market Research Tutorials:

    Search for a company online

    Typical steps to find information on a company

    Industry Information

    Small Business Administration

    Sample Business Plans/Business Planning Guides

    SBA Women’s Business Center - Provides startup business tutorials for anyone, including

    women, and helpful links for further information.

Search Engines:

    Simple Search Engine: Google

    Search Engine w/ Directory: http://www.altavista.com ; Yahoo

    Multi-Search Engine: Metacrawler ; Dogpile

Please e-mail additions and/or corrections to Judith K. Johnson at Judith.Johnson@utsa.edu

    Revised November 2005.

    This material is based upon work supported by the U.S. Small Business Administration. Any opinions, findings, conclusions or recommendations expressed are those of SBDCNet and do not

    necessarily reflect the views of the U.S. SBA. This U.S. Small Business Administration (SBA)

    Grant is funded by the SBA. SBA’s funding is not an endorsement of any products, opinions, or

    services. All SBA funded programs are extended to the public on a nondiscriminatory basis.

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