DOC

Unit-Six-Advertisement-Teaching-Objective-1-To-improve-Ss-

By Evelyn Ortiz,2014-05-15 19:52
11 views 0
Unit-Six-Advertisement-Teaching-Objective-1-To-improve-Ss-

    Unit Six Advertisement

    Teaching Objective: 1. To improve Ss listening ability.

     2. To improve Ss speaking ability.

     3. To improve Ss reading ability.

     4. To improve Ss writing ability.

     5. To improve Ss translating ability.

    Teaching focus: 1. Difficult language points in the text A should be introduced.

     2. Introduce the skill of writing an advertisement.

     3. Introduce the mathod of translating long sentences.

     4. Train the Ss listening and speaking ability.

    Teaching difficulties: 1. How to enable Ss to write an advertisement.

     2. How to train Ss ability to translate long sentences. Teaching Procedures: daily report, lead-in, listening, reading, translation,writing,

    homewok

    Stage1 Daily Report

    Ask the student on duty to make a daily report, encouraging him or her to speak more about advertisement. While listening, the students should make some notes. Then ask some students to retell what the reporter about.

    Stage2 Lead in

    Step1 Culture background

    T, in this part, introduces some background knowledge on advertising to Ss. Advertising has become a very specialized activity in modern times. In the business world of today, supply is often greater than demand. Different manufacturers of the same kind of product have to persuade customers to buy their own product. By advertising they remind consumers of the name and the qualities of their product, and the place to buy it.

    Advertisements can be seen or heard everywhere, in newspapers, on posters, by radio and on TV. Manufacturers pay for songs or talk shows about their product in commercial radio programs. They may hire beautiful salesgirls to distribute samples. They also have advertisements put into programs that will accept them. Often large sums of money are spent on advertisements. People choose to buy certain product because they think it is the best. We usually think so because the advertisements say so.

    Step2 Topics for discussion

    1. T gives two questions and asks Ss discuss them in pairs

    Q: Which of the advertisements described in the text do you like most? And why?

     Do you think advertisements in China are creative enough? Why or why not? 2. Show their work

    Let each group share their opinions with others. While listening, the listeners should take some notes, then retell and share.

    3. Summarize

    The teacher summarize the Ss job, making some comments. Then write down the

    useful words and expressions needed.

    Stage3 Listening

Step1 Activity 1 Summary

    1. Listen to the the news report, sumjarize the main ideas and then write them on the note sheet given in the Ss book P185.

    2. Two Ss write their answers on the Bb.

    3. Check the answers together. Listen to the tape while checking if necessary. Step 2 Activity 2 Conversations

    1. Listen to the conversations just only once and then decide whether the statements below are true, false or not mentioned according to the conversations you hear. 2. Two Ss write their answers on the Bb.

    3. Check the answers together. Listen to the tape while checking if necessary. Step 3 Activity3 Passage

    1. Listen to the passage twice and then decide on the appropriate answer to each of the questions.

    2. Two Ss write their answers on the Bb.

    3. Check the answers together. Listen to the tape while checking if necessary. Stage4 Reading

    Step1 pre-reading

    Ask Ss to work in groups to discuss the following questions:

    1. What is your favorite adverisement?

    2. What kink of adverisements do you like or dislike?

    Step2 reading comprehension

    1. Have the Ss read Text A in 7 minutes and do the reading comprehension to test whether to understand the text

    2. Calls on volunteers or a few students to tell the answer and then helps the students identify the main idea of the text.

    Step3 language points

    T, in this part, should analyses the following language points in taxt A to Ss: 1. Name 10 advertisements that you can spontaneously recall, describe, and associate with brands. (Para. 1)

    name在本文中作为动词,表示列举,说出某物的名称的意思。例如;

     ?Please name your favorite football stars.

     请列举出你最喜欢的足球运动员。

    name作为动词最常用的意思是命名,给……取名。例如;

     ? The boy was named George after his uncle.

     那孩子随他叔叔的名字取名乔治。

    recall是动词,在这里表示使回忆,回想,想起的意思,与recollect同义。课

    文中后面出现的recollectionrecollect的名词。例如;

     ? I recalled my schooldays.

     我回忆起我的学生时代。

     ? I recollect having heard him say so.

     我记得他这样讲过。

    2. … and there are not many creative ideas that have an impact and are memorable. (Para. 2)

    that引导定语从句,修饰ideasthat可引导定语从句。例如;

     ? They live in a house that was built 200 years ago.

     他们住在一座两百年前盖的房子。

    3. The top-of-mind recall of brands, which often leads to a high share of the market, is

    usually helped by spontaneous recollection of advertising. (Para. 2)

    top-of-mind指存在于人的意识最高层中的东西,表示第一提及的意思。which

    引导非限制性定语从句,修饰top-of-mind recallrecall用作名词,在句中作主语。

    spontaneous表示自发的,一时冲动的的意思。例如;

    spontaneous applause,自发的鼓掌!,a spontaneous manner,自然的举止!

    短语share of market相当于market share,表示市场份额的意思。

    4. Coca-Cola had a television commercial where two guys in a hospital put their

    hands to their heads, using their mental energies to magnetize two Coke bottles to fly

    over a sleeping nursing matron to reach their beds. (Para. 5)

    where引导定语从句,相当于in which,修饰television commercialmagnetize

    义为使磁化。例如;

     ? This screwdriver has been magnetized.

     这把螺丝刀已经被磁化了。

    magnetize的喻义是强烈吸引的意思。例如;

     ? She can magnetize a theatre audience.

     她能像磁铁般吸引剧院观众。

    5. It was a simple idea of mind over matter. (Para. 6)

    mind over matter表示精神胜过物质的意思。例如;

     ? Keeping to a strict diet is a question of mind over matter.

     坚持某一规定饮食,是毅力能否战胜物质诱惑的问题。

    6. It was charming and made me feel positive toward the brand. (Para. 6)

    charming是形容词,表示迷人的,可爱的,有趣的的意思。例如;

    a charming man/ village/ song,令人喜爱的男子/村庄/歌曲!

    7. It may not be credible but it doesn’t matter. (Para. 6)

    credible是形容词,表示可信的,可靠的的意思。例如;

     ? It is hardly credible.

     这是难以置信的。

    8. It may give some people the idea that Coke is for sick people, but I don’t think

    there would be many such customers. (Para. 6)

    that引导同位语从句,对idea做出明确的解释。注意I don’t think there would be many such customers中的否定的转移,本句实际否定的是宾语从句中的内容,即;

    我认为这样的顾客不会很多。例如;

     ? I don’t expect he would pass the exam.

     我预料他不会通过考试。

    9. One featured person was sunbathing on the beach on a hot day. (Para. 7)

    feature在该句中作为谓语动词,表示给,某人/某物!以显著地位,由,某人/

    某物!主演的意思。例如;

     ? It is a film that features a new French actress.

     这是一部由一位崭露头角的法国女影星主演的电影。

    feature搭配的词组是feature in sth.,表示在某事物中起主要作用或扮演主要

    角色的意思。例如;

     ? Does a new job feature in your future plan?

     新的工作在你的未来计划中十分重要吗:

feature还可以作为名词,表示面部的一部分,如;眼、鼻、口等。例如;

     ? His eyes are his most striking feature.

     他面部最突出的部分是那双眼睛。

    feature的复数形式features,可以用来表示指面容,容貌的意思。

    例如;

     ? She is a woman of beautiful/striking/delicate features.

     她是一个相貌漂亮/动人/秀气的女子。

    10. Then a Pepsi vendor came, poured Pepsi into a glass while his loudspeaker echoed

    the sound effects of the cool, refreshing drink. (Para. 7)

    pour into表示倒入,倒进的意思,但是这个词组可以引申为“(使)川流不息地涌

    /的意思。例如;

     ? Tourists poured into Hangzhou during the West Lake Exposition.

     在西湖博览会期间,大量游客涌进杭州。

     ? People poured into the hall when he came.

     当他出现时,人们涌进了大厅。

    echo是动词,表示发出回声,共鸣的意思。例如;