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Unit-Six-Advertisement-Teaching-Objective-1-To-improve-Ss-

By Evelyn Ortiz,2014-05-15 19:52
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Unit-Six-Advertisement-Teaching-Objective-1-To-improve-Ss-

    Unit Six Advertisement

    Teaching Objective: 1. To improve Ss listening ability.

     2. To improve Ss speaking ability.

     3. To improve Ss reading ability.

     4. To improve Ss writing ability.

     5. To improve Ss translating ability.

    Teaching focus: 1. Difficult language points in the text A should be introduced.

     2. Introduce the skill of writing an advertisement.

     3. Introduce the mathod of translating long sentences.

     4. Train the Ss listening and speaking ability.

    Teaching difficulties: 1. How to enable Ss to write an advertisement.

     2. How to train Ss ability to translate long sentences. Teaching Procedures: daily report, lead-in, listening, reading, translation,writing,

    homewok

    Stage1 Daily Report

    Ask the student on duty to make a daily report, encouraging him or her to speak more about advertisement. While listening, the students should make some notes. Then ask some students to retell what the reporter about.

    Stage2 Lead in

    Step1 Culture background

    T, in this part, introduces some background knowledge on advertising to Ss. Advertising has become a very specialized activity in modern times. In the business world of today, supply is often greater than demand. Different manufacturers of the same kind of product have to persuade customers to buy their own product. By advertising they remind consumers of the name and the qualities of their product, and the place to buy it.

    Advertisements can be seen or heard everywhere, in newspapers, on posters, by radio and on TV. Manufacturers pay for songs or talk shows about their product in commercial radio programs. They may hire beautiful salesgirls to distribute samples. They also have advertisements put into programs that will accept them. Often large sums of money are spent on advertisements. People choose to buy certain product because they think it is the best. We usually think so because the advertisements say so.

    Step2 Topics for discussion

    1. T gives two questions and asks Ss discuss them in pairs

    Q: Which of the advertisements described in the text do you like most? And why?

     Do you think advertisements in China are creative enough? Why or why not? 2. Show their work

    Let each group share their opinions with others. While listening, the listeners should take some notes, then retell and share.

    3. Summarize

    The teacher summarize the Ss job, making some comments. Then write down the

    useful words and expressions needed.

    Stage3 Listening

Step1 Activity 1 Summary

    1. Listen to the the news report, sumjarize the main ideas and then write them on the note sheet given in the Ss book P185.

    2. Two Ss write their answers on the Bb.

    3. Check the answers together. Listen to the tape while checking if necessary. Step 2 Activity 2 Conversations

    1. Listen to the conversations just only once and then decide whether the statements below are true, false or not mentioned according to the conversations you hear. 2. Two Ss write their answers on the Bb.

    3. Check the answers together. Listen to the tape while checking if necessary. Step 3 Activity3 Passage

    1. Listen to the passage twice and then decide on the appropriate answer to each of the questions.

    2. Two Ss write their answers on the Bb.

    3. Check the answers together. Listen to the tape while checking if necessary. Stage4 Reading

    Step1 pre-reading

    Ask Ss to work in groups to discuss the following questions:

    1. What is your favorite adverisement?

    2. What kink of adverisements do you like or dislike?

    Step2 reading comprehension

    1. Have the Ss read Text A in 7 minutes and do the reading comprehension to test whether to understand the text

    2. Calls on volunteers or a few students to tell the answer and then helps the students identify the main idea of the text.

    Step3 language points

    T, in this part, should analyses the following language points in taxt A to Ss: 1. Name 10 advertisements that you can spontaneously recall, describe, and associate with brands. (Para. 1)

    name在本文中作为动词,表示列举,说出某物的名称的意思。例如;

     ?Please name your favorite football stars.

     请列举出你最喜欢的足球运动员。

    name作为动词最常用的意思是命名,给……取名。例如;

     ? The boy was named George after his uncle.

     那孩子随他叔叔的名字取名乔治。

    recall是动词,在这里表示使回忆,回想,想起的意思,与recollect同义。课

    文中后面出现的recollectionrecollect的名词。例如;

     ? I recalled my schooldays.

     我回忆起我的学生时代。

     ? I recollect having heard him say so.

     我记得他这样讲过。

    2. … and there are not many creative ideas that have an impact and are memorable. (Para. 2)

    that引导定语从句,修饰ideasthat可引导定语从句。例如;

     ? They live in a house that was built 200 years ago.

     他们住在一座两百年前盖的房子。

    3. The top-of-mind recall of brands, which often leads to a high share of the market, is

    usually helped by spontaneous recollection of advertising. (Para. 2)

    top-of-mind指存在于人的意识最高层中的东西,表示第一提及的意思。which

    引导非限制性定语从句,修饰top-of-mind recallrecall用作名词,在句中作主语。

    spontaneous表示自发的,一时冲动的的意思。例如;

    spontaneous applause,自发的鼓掌!,a spontaneous manner,自然的举止!

    短语share of market相当于market share,表示市场份额的意思。

    4. Coca-Cola had a television commercial where two guys in a hospital put their

    hands to their heads, using their mental energies to magnetize two Coke bottles to fly

    over a sleeping nursing matron to reach their beds. (Para. 5)

    where引导定语从句,相当于in which,修饰television commercialmagnetize

    义为使磁化。例如;

     ? This screwdriver has been magnetized.

     这把螺丝刀已经被磁化了。

    magnetize的喻义是强烈吸引的意思。例如;

     ? She can magnetize a theatre audience.

     她能像磁铁般吸引剧院观众。

    5. It was a simple idea of mind over matter. (Para. 6)

    mind over matter表示精神胜过物质的意思。例如;

     ? Keeping to a strict diet is a question of mind over matter.

     坚持某一规定饮食,是毅力能否战胜物质诱惑的问题。

    6. It was charming and made me feel positive toward the brand. (Para. 6)

    charming是形容词,表示迷人的,可爱的,有趣的的意思。例如;

    a charming man/ village/ song,令人喜爱的男子/村庄/歌曲!

    7. It may not be credible but it doesn’t matter. (Para. 6)

    credible是形容词,表示可信的,可靠的的意思。例如;

     ? It is hardly credible.

     这是难以置信的。

    8. It may give some people the idea that Coke is for sick people, but I don’t think

    there would be many such customers. (Para. 6)

    that引导同位语从句,对idea做出明确的解释。注意I don’t think there would be many such customers中的否定的转移,本句实际否定的是宾语从句中的内容,即;

    我认为这样的顾客不会很多。例如;

     ? I don’t expect he would pass the exam.

     我预料他不会通过考试。

    9. One featured person was sunbathing on the beach on a hot day. (Para. 7)

    feature在该句中作为谓语动词,表示给,某人/某物!以显著地位,由,某人/

    某物!主演的意思。例如;

     ? It is a film that features a new French actress.

     这是一部由一位崭露头角的法国女影星主演的电影。

    feature搭配的词组是feature in sth.,表示在某事物中起主要作用或扮演主要

    角色的意思。例如;

     ? Does a new job feature in your future plan?

     新的工作在你的未来计划中十分重要吗:

feature还可以作为名词,表示面部的一部分,如;眼、鼻、口等。例如;

     ? His eyes are his most striking feature.

     他面部最突出的部分是那双眼睛。

    feature的复数形式features,可以用来表示指面容,容貌的意思。

    例如;

     ? She is a woman of beautiful/striking/delicate features.

     她是一个相貌漂亮/动人/秀气的女子。

    10. Then a Pepsi vendor came, poured Pepsi into a glass while his loudspeaker echoed

    the sound effects of the cool, refreshing drink. (Para. 7)

    pour into表示倒入,倒进的意思,但是这个词组可以引申为“(使)川流不息地涌

    /的意思。例如;

     ? Tourists poured into Hangzhou during the West Lake Exposition.

     在西湖博览会期间,大量游客涌进杭州。

     ? People poured into the hall when he came.

     当他出现时,人们涌进了大厅。

    echo是动词,表示发出回声,共鸣的意思。例如;

     ? The valley echoed as he sang.

     他唱歌时,山谷发出了回声。

    echo作为动词还可表示随声附和,重复的意思。例如;

     ? He echoed every word of his superior.

     他随声附和他上级说的每一句话。

    refreshing在这里用作形容词,意思是使人精神振作的,提神的意思。refreshing还可以表示,因少见或新奇!令人欣喜的,使人耳目一新的。例如;

     ? This breeze is very refreshing.

     这微风使人心旷神怡。

     ? The holiday was a refreshing change for us.

     这次假期与众不同,我们都感到很新奇。

    11. The sunbathers heard the sound and one by one, they tiptoed over to the vendor,

    exclaiming “ouch, ouch” as they walked on the hot sand. (Para. 7)

    tiptoe在这里用作动词,表示踮着脚悄悄地走的意思。例如;

     ? She tiptoed to the bedside of the sleeping child.

     她踮着脚悄悄地走到酣睡的孩子床前。

    exclaim表示惊叫,呼喊的意思。例如;

     ? She could not help exclaiming at how much his son had grown.

     见到他的儿子已经长那么高了,她不禁惊叫了起来。

     ? He exclaimed that it was untrue.

     他大声说那不是事实。

    12. With soft, soothing music, the commercial eventually showed the mother crying

    with joy as she touched her baby’s finger. (Para. 9)

    soothing是形容词,意为抚慰的,使人宽心的。例如;

    soothing music,令人舒畅的音乐!,a soothing body lotion,润肤液!

    as是连词,表示正当……的意思,引导了状语从句。as可引导时间状语从句。

    例如;

     ? As I was coming here, I met Mrs. White.

     我来这儿的路上遇到了怀特夫人。

13. … which is that men would act on impulse when they catch the fragrance when a

    woman is nearby. (Para. 10)

    that引导的是表语从句。两个when引导的时间状语从句分别表示动词actcatch

    发生的时间。impulse是名词,表示推动,冲动的意思。例如;

     ? A sudden impulse of anger arose in him.

     他内心突然升起一阵怒火。

    14. This is creatively expressed through the idea of flowers, following each man in

    each commercial impulsively buying flowers and catching up with the lady to present

    her the flowers, much to her surprise, amusement and appreciation. (Para. 10)

    amusementamuse的名词,表示娱乐,消遣,娱乐活动的意思。Amuse表示

    给……娱乐,逗……乐的意思。例如;

     ? I amuse myself with / by reading.

     我以读书自娱。

     ? We were amused at the joke.

     我们觉得这个笑话真有趣。

    much to her surprise表示令她感到非常吃惊的意思。例如;

    to his disappointment,令他感到失望的是!,much to our satisfaction ,令我们感

    到满意的是!。

    15. … while the other dramatized people running around to form a smiling face. (Para. 11)

    dramatize是动词,表示戏剧地表现,夸张的意思。例如;

     ? Don’t believe everything she tells you; she tends to dramatize.

     她的话不可尽信,她往往言过其实。

     ? The affair was dramatized by the press.

     新闻界把事情夸大了。

    16. Big creative ideas can come from animals, symbols, visual or sound effects,

    dramatic filming and so on.

    (Para. 12)

    come from是固定短语,表示来自,源于的意思。例如;

     ? Much of the butter eaten in England comes from New Zealand.

     英国境内所食用的黄油有很多是来自新西兰。

    17. They don’t come easily but are worth having. (Para. 12)

    worth是介词,常用的结构是be worth sth./doing sth.表示值得……的意思。例

    如;

     ? The problem is worth attention.

     这个问题值得关注。

     ? The movie is worth seeing.

     这部电影值得一看。

    18. The commercial centred on a fat man’s face throughout, with a hand pinching and

    squeezing the flesh until a smiling face was formed. (Para. 13)

    centre on表示将某人/某物当作中心、重点或主题的意思。例如;

     ? Her research is centered on the social effects of unemployment.

     她的研究课题是失业的社会效应。

    throughout在文章中用作副词,表示彻头彻尾,自始自终的意思。

    例如;

     ? The house is well built throughout.

     这房子整个都造得好。

     ? He was wrong throughout.

     他全都错了。

    throughout也可以做介词,后面跟宾语。例如;

     ? I’ve looked throughout the house.

     我已经仔细查看过这座房子。

    pinchsqueeze都表示拧,挤,压榨的意思。例如;

     ? The shoes pinch me.

     这鞋太挤脚。

     ? I squeezed myself into a crowded bus.

     我挤入拥挤的公共汽车里。

    with a hand pinching and squeezing … with引导的独立主格结构。

    19. The message conveyed the importance of friendliness and courtesy in the tourist

    business. (Para. 13)

    message表示广告词句的意思。Convey表示传达,转达的意思。

    例如;

     ? I can’t convey my feelings in words.

     我的情感难以言表。

     ? He personally conveyed his parents’ message to the teacher.

     他亲自向老师转达了他父母的问候。

    20. Big ideas create an impact and help reduce the frequency during each burst of

    advertising. (Para. 14)

    Burst表示某事物的突然爆发的意思。例如;

    a burst of anger,怒火迸发!,a burst of applause,一阵欢呼!

    burst还可以用作动词,其过去式和过去分词都是burst,表示爆炸,胀破的意思。burst的常用词组是burst into sth. ,表示突然而猛烈地发出或产生出某事物的意思。例如;

     ? burst into tears/song/anger,突然哭//发起怒来!

    Step4 summary

    1. T gives the Ss 3~4 mins to go over the text again and asks them to retell the text to

    their partner.

    2. T then invites 3 Ss to retell the Ss Stage5 translation,可到网上搜索!

    T introduces some translation skills of long sentences translation to Ss.

    英语习惯于用长的句子表达比较复杂的概念, 而汉语则不同,常常使用若干短句, 作层次分明的叙述。因此, 在进行英译汉时, 要特别注意英语和汉语之间的差异, 将英语的长句分解, 翻译成汉语的短句。在英语长句的翻译过程中, 我们一般采取下列的方法。

    1( 顺译; 按原文的顺序进行翻译。

    例; one can easily tell the difference almost at a glance, for a spider has eight legs

    while an insect never more than six.我们几乎一眼就能看出二者的区别,因为蜘蛛有八条腿而昆虫最多只有六条腿.

    2.逆译;先译后半部,再译前半部。,英语是先判断,后陈述,而汉语是先陈述,后判断。所以翻译时要颠倒原句的顺序。!

    1 What is the nature of the scientific attitude, the attitude of the man and women who studies and applies physics, biology, chemistry, geology, engineering, medicine or any other science? 科学的态度,即那些研究和应用物理学.....的人们的态度,

    本质是什么?

    2) Aluminum remained unknown until the 19 century because…........

    ........这就是为什么直到19世纪铝才被人们发现的原因.

    3. 分译法;把一个长句分成多个句子来译。

    1Because of this English background of civil war, English-speaking America, where there was no religious war, is often described as a land of refugee to which men and women came in order to enjoy the religious and political freedom denied them in their homeland.

    因为英国存在着内战,在这种背景下,美洲这个没有发生过宗教战争,又讲英语的

    大陆,常常被描绘成流亡者的乐土.人们为了追求在本国被剥夺的宗教和政治自由

    而来到这里.

    4. 转句译法;把句中的形容词,副词,名词或词组转化为句子来翻译。

    1The economic growth has been noticely affected by the chaotic state of market.

    经济的增长受到市场混乱状态的影响, 这是显而易见的.

    2) The great speed of light explain why we think….

    光以极快的速度行驶, 这就说明了为什么我们认为......

    3)He has a sound feeling that idiom is the backbone of a language. 他觉得成语是语言的精髓,这种想法是很正确的.

    Stage6 writing

    T in this part should introduce some ways of advertising of a flat to let to Ss. 1. T firstly introduces some short forms of the advertisement of flat to let to Ss: p/w 每周 p/m 每月

    p.p. 每人 m/f /

    n/s or ns 不吸烟者 Excl 除外

    Incl 包括 Furn 含家具

    Unfurn 不含家具 dep. and ref. 押金和推荐信

    Ch 中央暖气 Gch 煤气中央暖气

    Ech 电式中央暖气 w/m or w/mach 洗衣机

    k & b 厨房与卫生间 nr. BR 靠近铁路

    Dg 双层窗户 o.n.o. 最低价

    2. T then introduces some tips of the advertisement of flat to let to Ss: 房屋出租广告内容应包括房屋的地理位置及对其优越性的描述、周过环境、屋内

    设施、配套的家具、租金多少和水电费的支付要求等,最后还要包括详细的联系

    方式。语言尽量做到有说服力并感染人,主要目的是吸引租房者。

    Stage7 homework

    Ss should finish the Exs. from page 206 to 208.

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