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Exhibition Marketing Manual OGU 2008 - 12 th Uzbekistan International Oil & Gas Exhibition May 13-15, 2008 Tashkent, Uzbekistan Uzexpocentre Organised by ITE Group plc IMPORTANT: This manual contains forms that need to be returned by the 21 st of March, 2008. Please contact Ms. Siobhan Enright, OGU 2..

    Exhibition

    Marketing Manual

    th

    OGU 2008 - 12 Uzbekistan International

    Oil & Gas Exhibition

    May 13-15, 2008

    Tashkent, Uzbekistan

    Uzexpocentre

    Organised by ITE Group plc

     stIMPORTANT: This manual contains forms that need to be returned by the 21 of March, 2008.

Please contact Ms. Siobhan Enright, OGU 2008 Co-ordinator on

    tel. + 44 207 596 5166 or e-mail: Siobhan.enright@ite-exhibitions.com

    CONTENTS

    PAGE

The OGU 2008 Organising team .............................................................................. 3

    Secrets to Exhibiting Success .................................................................................. 4

    Maximising your participation at OGU 2008 ........................................................... 5

    Diary of events........................................................................................................ 6

    Travel agent ............................................................................................................ 7

    Catalogue entry details (Form A/A1) COMPULSORY FORM ..................................... 8

    Product index (Form A2) COMPULSORY FORM ....................................................... 9

    Advertising in the official catalogue (Form B) ........................................................ 10

    Sponsorship menu (Form B1) ................................................................................ 11

    Complimentary tickets & VIP invitations (Form C) ................................................. 12

    OGU 2008 Gala reception tickets (Form C1) .......................................................... 13

    Exhibitor badges (Form C2) COMPULSORY FORM ................................................. 14

    OGU 2008 Pro-forma invoice (Form Z) .................................................................. 15

    IMPORTANT NOTE: SOME FORMS MUST BE COMPLETED AND RETURNED TO

    stITE GROUP BY THE 21 MARCH 2008

    2 OGU 2008

    OGU 2008 Organising Team

     ITE Oil & Gas Division Tel: +44 (0)20 7596 5166

     105 Salusbury Road Fax: +44 (0)20 7596 5106

     London, NW6 6RG E-mail oilgas@ite-exhibitions.com

     United Kingdom Web: www.ite-exhibitions.com/og

    OGU 2007 Team

    HEAD OFFICE ITE LONDON

    Elena Popova Event & Sales Manager Tel: +44 (0)20 7596 5144

     elena.popova@ite-exhibitions.com

    Siobhan Enright Event Coordinator Tel: +44 (0)20 7596 5166

     Siobhan.enright@ite-exhibitions.com

    Technical Requirements

    Timur Gulyamov Technical Manager Tel: + 998 71 113 01 80 (+121)

     timur_gulyamov@ite-uzbekistan.uz

    3 OGU 2008

    OGU 2008 Secrets to Exhibiting Success

    1. On average 75% of visitors to an exhibition are there to buy or plan to buy in the future. 2. Exhibiting is the most cost effective way of getting your products/services/brand name/corporate image in front of

    customers.

    3. Exhibiting is the only medium, which allows you to interact with potential customers, using all 5 senses

    (See/Hear/Taste/Touch/Smell). Ensure that you use all 5 senses to attract people to your stand. 4. Decide why you are exhibiting and what you wish to achieve. Have some specific, measurable targets in mind. E.g. Get

    100 qualified sales leads or conduct 30 research interviews.

    5. Have one person in charge of every aspect of the exhibition.

    6. 80% of stand success is down to staff, so train them. Have a show debrief with the stand team. 7. Make a staff rotation chart, so everyone knows where he or she is and what he or she is doing, when. 8. Make eye contact and smile. Have staff whose presence says “Hi, how are you?”

    9. If you can invite people on your stand, do. If you don’t your competition will.

    10. At the show, let people know you are there, advertise.

    11. Don’t get into conversations about products you do not know, ask another team member to help/demonstrate

    12. On average 75% of visitors to an exhibition are there to buy or plan to buy in the future. 13. Exhibiting is the most cost effective way of getting your products/services/brand name/corporate image in front of

    customers.

    14. Exhibiting is the only medium, which allows you to interact with potential customers, using all 5 senses

    (See/Hear/Taste/Touch/Smell). Ensure that you use all 5 senses to attract people to your stand. 15. Decide why you are exhibiting and what you wish to achieve. Have some specific, measurable targets in mind. E.g. Get

    100 qualified sales leads or conduct 30 research interviews.

    16. Have one person in charge of every aspect of the exhibition.

    17. 80% of stand success is down to staff, so train them. Have a show debrief with the stand team. 18. Make a staff rotation chart, so everyone knows where he or she is and what he or she is doing, when. 19. Make eye contact and smile. Have staff whose presence says “Hi, how are you?”

    20. If you can invite people on your stand, do. If you don’t your competition will.

    21. At the show, let people know you are there, advertise.

    22. Don’t get into conversations about products you do not know, ask another team member to help/demonstrate

    23. Go around the exhibition and visit other stands as well. Make use of all the information you have gathered 24. Classify all leads and follow them up. Have a special box or a business card wallet for visitors’ business cards.

    25. Turn off your mobile phone

    26. Book early for next year

    4 OGU 2008

    OGU 2008

    thWelcome to the 12 Uzbekistan International Oil & Gas Exhibition

The Marketing Manual has been designed to help maximise your participation at OGU 2008. It contains essential information

    to ensure that your company has every opportunity to have a successful showcase. Research proves that the more you do to plan, promote and organise your participation, the more business you can expect to generate. The OGU 2008 promotional

    campaigns are already in place, with ITE’s efforts to provide a high quality visitor attendance. The actions you take over the

    next few months will decide how many of these visitors visit your stand and do business with YOU.

Promoting OGU 2008 to the Oil & Gas Industry

To ensure that all exhibitors reap maximum benefit from their participation, ITE’s Oil & Gas Division has put into action a

    specially formulated promotional campaign to focus on delivering your message to Oil & Gas professionals and buyers. We have spent time building up our databases so that the key players are invited through direct mail, advertising in the trade press

    around the world and in general media promotion.

Promotional opportunities

    ; Your Company Description and Product Listing (Forms A/A1 & A2) in the Official Catalogue and Buyers Guide are crucial in

    conveying your sales message. Therefore, care should be taken when completing these forms. All Sub-Exhibitors should

    also be included, so please make sure that you pass them the relevant forms

    ; Press Releases - displayed in the ITE Press Office.

    ; Nomination of VIP Guests who will receive a personalised invitation on your behalf from ITE. This will ensure that your top

    clients have privileged access to the Opening Ceremony and VIP Lounge (Form C)

    ; A batch of complimentary tickets will be sent to you in advance of the event to distribute to your existing and prospective

    customers (Form C).

    ; Take advantage of the advertising / sponsorship opportunities available (Forms B & B1).

Ideas that you can use to attract people to your stand

; Personal invitations to invite your customers to your stand / on-site seminar presentations.

    ; Send out a schedule with the complimentary tickets to your customers listing when you plan to hold demonstrations of products and/or hold seminars.

    ; Advertising / sponsorship opportunities highlighting your stand position.

    ; Throw a party for your customers - we are always willing to help in this area!

    ; Advertising campaigns promoting your attendance at the exhibition within the well read trade publications will benefit the numbers of visitors you welcome onto your stands

    ; Inclusion of your company’s promotional branded gifts in visitor packs and other sponsorship opportunities.

    ; Why not advertise on the ITE Web-site. www.ite-exhibitions.com/og

    5 OGU 2008

    Diary of events

OGU 2008 Official Press Conference

     thTo be held on the 13 May 2008 at 09:30, in the Uzexpocentre, Tashkent, Uzbekistan. Full details to follow.

OGU 2008 Opening ceremony

     thTo be held on 13 May 2008, 11:00, at Uzexpocentre, A VIP Tour of the exhibition will follow - invitation only.

OGU 2008 Gala reception

     thThe opening OGU 2008 Gala Reception will be held on the evening of 13 May 2008. (venue and time to be

    confirmed). Each exhibiting company will receive an allocation of tickets, which is specified on form C1, (additional

    tickets can also be purchased using Form C1 of this manual).

OGU 2008 Exhibition time

Tuesday 13 May 2008 12.00 hrs 17.00 hrs

    Wednesday 14 May 2008 10.00 hrs 17.00 hrs

    Thursday 15 May 2008 10.00 hrs 16.00 hrs

    6 OGU 2008

    Official Travel Agent

ITE GROUP PLC has appointed Corporate Travel Management Solutions to be the Official Travel Agent for OGU

    2008.

    Please feel free to contact them if you need any assistance with visas, accommodation, airline tickets or transfers to

    Uzbekistan.

CTMS - Corporate Travel Management Solutions

    Garden Studios

    11-15 Betterton Street

    Covent Garden, London

    WC2H 9BP

Contact details:

    Contact: Ms Laura Marton

    Tel: 020 7866 8106

    Fax: 020 7117 4526

    Email: exhibitor@ctmslondon.co.uk

    Website: www.ctmslondon.co.uk

    7 OGU 2008

Main Exhibitor/Sub-Exhibitor/Stand Sharer FORM A/A1

    Catalogue Entry & Company Description

    Please complete and return by deadline of 21st March 2008

     ITE Oil & Gas Division Contact: Siobhan Enright

     105 Salusbury Road Tel: +44 (0)20 7596 5166

     London, NW6 6RG Fax: +44 (0)20 7596 5106

     United Kingdom E-mail siobhan.enright@ite-exhibitions.com

    PLEASE E-MAIL YOUR COMPANY DESCRIPTION (60 words maximum) TO:

    siobhan.enright@ite-exhibitions.com

    PLEASE STATE CLEARLY YOUR FULL COMPANY ADDRESS AND ALL CONTACT NUMBERS (SEE REQUIRED

    INFORMATION BELOW)

    Company name*: Under Letter:

    Address:

    City: Post code: Country:

    Tel: + (country code) (area code) (number)

    Fax: + (country code) (area code) (number)

    E-mail: Web Address: >>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<

    English:

Russian:

Sub-Exhibitor(s) / Stand Sharer(s) x_____ @ ?570 = ?…………

    Sub-Exhibitors / Stand Sharers are also entitled to a Catalogue Listing and Company Description (including the company name and full company contact details). The fee for this service is ?570. This also covers full registration including pre-registered badges

    and public liability insurance at the exhibition. NB: this does not include name(s) of stand sharer(s) on the stand fascia panel.

    TO ADD STAND SHARER(S), PLEASE COMPLETE THIS FORM AND FAX IT TO ITE Group plc and SEND

    THE DESCRIPTION OF THE STAND SHARER(S) BY E-MAIL

    8 OGU 2008

    Product Index FORM A2

    Please complete and return by deadline of 21st March 2008

     ITE Oil & Gas Division Contact: Siobhan Enright

     105 Salusbury Road Tel: +44 (0)20 7596 5166

     London, NW6 6RG Fax: +44 (0)20 7596 5106

     United Kingdom E-mail siobhan.enright@ite-exhibitions.com

Exhibitor Name: ____________________________________________________________________________

    Please choose your General Heading

    Geology and Geophysics Pipelines, transport technology

    1 Geographical Information Systems 41 Tools and monitoring systems ? ? 2 Geological deposit evaluation 42 Oil and gas processing; production of petroleum derivatives ? ?

    Supply and sale of oil, gas and petroleum derivatives. Filling ? ? 3 Geological surveys and consultancy 43 Stations

    4 Geology, geophysics, seismic equipment and services 44 Reservoirs and tank farms ? ? 5 Geophysical surveys of wells 45 Heat-exchangers, equipment/tools and monitoring systems ? ?

    Machinery and technology for pipeline construction and ? ? 6 Geochemical surveys and consultancy 46 operations

    7 Cartographic services 47 Transport and storage of oil, gas and petroleum derivatives ? ?

    Comprehensive evaluation of oil and gas fields and local ? 8 objects, calculation of resources

    9 Oil and gas equipment for exploration & field development 48 Pipelines, valves, pumps, compressors, heat-exchangers ? ? 10 Prospective deposit evaluation 49 Pipelines, valves, pumps ? ?

    Chemical agents, additives, and materials for oil and gas ? ? 11 Oil & Gas fields search and survey 50 production

    Chemical agents, additives, and materials for oil processing ? Oil and Gas Technology and Equipment 51 industry

    Chemical agents, additives, and materials for oil and ? ? 12 Explosives and blasting 52 petroleum derivatives transport

    13 Locking and regulating fittings 53 Storage ? ? 14 Equipment and pipelines rust prevention. Rust inhibitors 54 Shelf equipment, tankers ? ? 15 Air and gas compressors Automation, computer technology, software and consulting ?

    16 Methods for increasing reservoir recovery 55 Automatic control systems ? ? 17 Micro-paleontological services 56 Control equipment ? ? 18 Mobile industrial and accommodation facilities 57 Software and computer systems ? ? 19 Seabed mining (technology & equipment) 58 Global positioning systems (GPS) ? ?

    Pumps, compressors, pneumatic equipment, drives, and ? ? 20 59 Measurement assurance tools motors used in the oil and gas industry

    21 Research and developments, Project expertise 60 Telecommunication technology and equipment ? ?

    ? 22 Scientific and technical literature Safety measures and fire protection 23 Equipment for oil and gas production 61 Leak detection ? ? 24 Oil & Gas transport systems, pipeline equipment 62 Protection equipment ? ?

    Oil and Gas processing, petrochemistry. Equipment & ? ? 25 63 General safety provisions Technology

    Protection of labour, safety systems, and fire safety ? ? 26 Equipment for Petrochemical Technology 64 equipment

    27 Power Generation Equipment 65 Inspection tools ? ? 28 Oil and Gas Production and processing equipment 66 Well fire safety equipment ? ? 29 Oil and Gas field maintenance 67 Protective/working clothing ? ? 30 Production, processing and storage of oil and gas Ecology ?

    Oil and gas field exploration and operations. Equipment and ? ? 31 68 Environment monitoring equipment technology

    32 Oil and gas gathering and treating 69 Environment protection ? ? 33 Welding equipment 70 Industrial water treatment ? ? 34 Systems and services for internal pipeline cleaning Waste processing and recycling ? ?

    9 OGU 2008

Advertising in the official catalogue FORM B

    Please complete and return by deadline of 21st March 2008

     ITE Oil & Gas Division Contact: Siobhan Enright

     105 Salusbury Road Tel: +44 (0)20 7596 5166

     London, NW6 6RG Fax: +44 (0)20 7596 5106

     United Kingdom E-mail siobhan.enright@ite-exhibitions.com

    The OGU 2008 Official Catalogue and Buyers Guide is an essential marketing tool allowing your company’s details and information to be a resource at the fingertips of oil & gas trade professionals, VIP guests and Ministries, and distributors

    world-wide. Why not further enhance your exposure by advertising in the Official Catalogue and Buyers Guide. Guaranteed to have a shelf life of at least one-year, take advantage of this cost effective method of unlimited exposure,

    distributed to the following:

    Exhibitors Key Buyers and Distributors Embassies and Trade Associations

    Press Associations VIP’s in the Uzbekistan Oil & Gas Industry

Exhibitor: