cola taste test.doc
By Jill Freeman,2014-05-08 06:30
Recently, the marketing class at Judson College, conducted a survey of which brand of
cola one would prefer after studying the chapter about decision support systems and
marketing research. The first cola test evolved in the late 1970's while Pepsi was looking
for a creative promotion in it's big problem area: the southwestern United States. Pepsi
decided to implement a blind ta..