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cola taste test.doc

By Jill Freeman,2014-05-08 06:30
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Recently, the marketing class at Judson College, conducted a survey of which brand of cola one would prefer after studying the chapter about decision support systems and marketing research. The first cola test evolved in the late 1970's while Pepsi was looking for a creative promotion in it's big problem area: the southwestern United States. Pepsi decided to implement a blind ta..
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