WeChat Asian chat application such as to go
WeChat overseas users is growing rapidly, and launched messi in TV ads, in South Africa, India, cause for concern.WeChat, Line, and so on Asian mobile chat application is increase marketing efforts, seeking to find new users in the world.Tencent said in August this year, WeChat overseas users has grown from 50 million in May this year to 50 million.
Below is the article abstract:
A smartphone users began in Asia popular wind is now blowing the rest of the world.
China WeChat, Asia such as Japan Line mobile chat application is stepping up their marketing efforts, seeking to find new users in the world.WeChat and Line is integrated the function of text, voice messages, and support for photo sharing, status updates, and other functions.
WeChat and Line saw huge untapped demand for emerging markets, the market of consumers is currently in the process of upgrading from feature phones to smartphones.
Tencent WeChat was introduced in 2011, according to Macquarie securities recently released a report, WeChat users registered in China has reached 300 million, ruled China mobile chat application market.Tencent is accelerated, and elevate WeChat overseas AD spending this year to $200 million, primarily to emerging markets.Tencent said in August this year, WeChat overseas users has grown from 50 million in May this year to 50 million.
South Africa is one of the overseas market WeChat get more attention.In addition to launch international star Lionel messi in television advertising, tencent also for WeChat hosted the event, and
sponsored by the local some of the important activities.Last month in Cape Town's annual festival (The Loerie allow) Awards ceremony, The host of using an official WeChat account to release information to The participants.
In June this year, the WeChat prize contest was held in South Africa a radio show, the audience in the download WeChat smartphones, and send a voice message to the program will have a chance to win a samsung Galaxy phone.In South Africa this year 18 years old fashion designer mickey masih tower (Mikey Mashila) begin in the near future in its blackberry use WeChat."I belong to the sort of person who likes to try new things."She said.
Tencent in India and jointly promote WeChat bollywood films, in WeChat provide virtual local movie star stickers, for users to send each other.
South Africa technology research company World Wide Worx released figures showing that U.S. WhatsApp is currently the country's most popular chat application, a third of the adult mobile users in the use of it.Besides WhatsApp WeChat another major competitor is the Line.Line has more than 250 million users worldwide, 80% distribution in markets outside Japan.The Line also began to launch television advertising in India.
Considering the preference of mobile consumers change quickly, WeChat and the prospects of the Line is difficult to determine.It is unclear what they can get much outside Asia market.Agitation and they could overturn the expansion of science and technology from the United States spread to the rest of the world's existing models.Most social networks are first development in the United States, to spread around the world.