MOTO X symbol to launch Google hardware
Time flies, while Google acquisition MOTO is already two years ago.After 24 months of members and elaborate, symbol of Google in the smartphone hardware ambition MOTO flagship model: MOTO finally described in these days.MOTO X not only using the latest Android 4.2.2 jelly bean MOTO X, the representative work of research and development of this MOTO carefully whether shot to fame?MOTO to grab back to brand market share gradually decline?Please see m shell network analysis.
MOTO a merger with Google to open a new generation
2011 8 months, a message shook the smartphone industry: Google and MOTO announced an agreement, the former will be $12.5 billion deal to buy MOTO mobile phone sector, it is the biggest deal in the history of Google enterprise, also means that with Android system after the king's throne, sit on smartphones Google is expected to integrate hardware production capacity and directly into the smartphone market.Based on the analysis of the motivations behind Google decided to buy MOTOROLA's, a lot of people in the industry believe that primarily to acquire MOTO phone unit has about 17000 senior also talk about
patent the enormous value of MOTOROLA, almost nothing on mobile phone manufacturing business.The new version of the Android 4.0 have more innovation, better function and more perfect design.
Bring after entering the 21st century, a few works of MOTO is still impressive, more was listed in "affect the history of the mobile phone product 20" list, including the 2004 launch of ultra-thin Razer's cell phone.
We have from MOTOROLA 17000 patents, more than 7000
MOTOROLA) by the galvin manufacturing company, founded in 1928, most of its products and rf/since the 21st century, MOTO few works are still impressive, more was listed in "affect the history of the mobile phone product 20" list, including the 2004 launch of ultra-thin RAZR V3 Razer mobile, launched in 2005, the first mobile phone iTunes ROKR E1 and 2007 for emerging markets such as India MOTOFONE F3 mobile.Until now, MOTO is still in the wireless communications at the bottom of the 2 g and 3 g 4 g LTE based patent field also in the leading position.
Bring about MOTO has launched in 2011 with advanced mobile phone peripheral products "Webtop", although this product can expand the function of the smartphone, but due to its price is equivalent to a new smartphone sales in the us market.
Brilliant success burden, leading to decline in the future
Although in the development of action steps of communication products earlier than other rivals, baggage of the past success is a MOTO one of the reasons for the decline in the future.In the fourth quarter of 2004 was the advent of help MOTO RAZR phones sold in 2005 ~ 2005 peak, but since 2007 MOTO falling down from heaven to hell, from the highest ever reached 21.9% of the city of rate is falling.Take seriously its failure reason, can be summed up as "of mobile phone development direction error of judgment" : MOTO management too satisfied with the success of the RAZR, thus did not last launch creative new products, to continue its existing market share advantage, once hoped that deeply "ultra low-cost mobile phone market" (point to the empty machine model of wholesale prices in 30 ~ 50 dollars) strategy left margin rapid fall, plus white card with shanzhai phones big siege and thus be retreated.
Within two years from 2009 to 2011 MOTO introduced nearly 30 come with Android smartphones, many of which also won the
enthusiastic support of consumers around the world.
After feature phones lost to Asian manufacturers such as samsung, MOTO once looked promising to reverse the situation in the smartphone market!In June 2007, apple to launch its first smartphone iPhone, Google
also published in November 2007 to the world of Android operating system, the two big event heralded the coming of the era of "smart phones".Due to past MOTO r&d center in the Linux OS era exercise has a mobile phone software research and development ability, with multinational enterprise market research/marketing capability advantages, as in the research and development of Linux based Android smartphone lay the foundation.Though not the first to launch Android smartphones on the market of the brand (backward Yu Hongda electric), but the MOTO Droid (international market called milestone) smartphone and the collocation of MOTOBLUR interfaces are all Android mobile phones on the market in the United States in 2009 to obtain the highest evaluation of products.Within two years after MOTO introduced nearly 30 come with Android smartphones, appearance including pure touch screen, sideslip QWERTY keyboard, such as straight QWERTY keyboard is very complete, MOTO more first launched 2011 Xoom Android 3.0 tablet products.
Lead to the loss of direction deviation smartphone development trend
Although the Android camp of pioneer, unfortunately the MOTO Android 2. X system time, in fact, MOTO and HTC, samsung's gap is not big, but starting from Android 3.0 era, MOTOROLA is because the
product design defect and obviously lag behind.To MOTO MOTO products always adhere to the lock phone!Due to their own unofficial update firmware, but the official version upgrade due to other reasons behind Google upgrade steps, resulting in the number of the MOTO although hardware ability is not bad, but users are forced to stay in the Android version 2.1 and stagnant, far worse than HTC or samsung user;Have free upgrade space.MOTO in high order product market by apple, samsung and HTC, and in the middle and lower order products market by huawei, zte manufacturers such as attack, before the takeover MOTO city has gone from bad to worse is no surprise.
Bring responsible for performing MOTO Dennis woodside renovation project made it clear the future MOTOROLA will go to "change" : that is, the number of smartphone product launch is reduced, but the quality promotion, Google senior has strong support.
In order to eradicate MOTO "big tissue disease" in the past, Google will even at MOTOROLA mobile division headquarters moved from the northern suburb of Chicago Libertyville to downtown Chicago commodity market, the goal is to make employees have more contact with the innovation of the local enterprises.Responsible for performing MOTO Dennis woodside renovation project made it clear the future MOTOROLA will go to "change" : that is, the decrease in the number of
smart phones, but quality promotion, 2012 MOTO new products plan will freeze (greater China market last year only to launch a mobile phone MT788 Intel chip RAZR I), in addition to products that have already been also listed, other product research and development program will be stopped.
2013 MOTO to replace the new logo by the end of June, the new logo with obvious Google colour and lively style, bid farewell to MOTO stable before business enterprise image marking.
MOTO X MOTO X refreshing product design spirit
2013 MOTO to replace the new logo by the end of June, the new logo with obvious Google colour and lively style, bid farewell to MOTO steady business enterprise image marking before August 2, 2013, bearing the revival of MOTO described, finally the complete symbol Google design spirit smartphone immediately attracted media attention sharply.Light from the hardware specifications, seems together, MOTO is not described with other Android does not stated: pick up 4.7 -inch 720 p AMOLED touch screen, qualcomm Snapdragon S4 based dual core 1.7 GHz frequency by 8 processor and 2 gb of RAM memory, 16 gb and 32 gb version of the storage space, 10 million pixels rear lens (using technology to enhance the weak light transparent pixels with photography), plus 2 million pixels front-facing camera, at the same time
provide two years 50 gb free Google drive the cloud services space.As Google support products, moto x, of course, pick up the latest android 4.2.2 jelly bean operating system and can be the first time in the future to upgrade.
Bring the light from the hardware specifications, MOTO is not stated with other Android
Excess in smartphones have already faced "performance" of today, MOTO from the early stages of design is described from the user's point of view, with more than mobile phone screen resolution to wins, chongqing, MOTO engineering team that users don't care very much whether the 720 p and 1080 p showed differences, more focused on the operation performance and the system response difference, so Adredo 320 processing chip will outperform the MOTO stated on its is samsung GALAXY S4, HTC action by 8 computing system (MOTO mobile computing system by 8) integration 1.7 GHz dual-core application processor, 400 MHZ quad-core 320 Adreno GPU graphics chips (S4 with the GALAXY, HTC eight core, compared with 2012 DROID RAZR HD, RAZR MAXX HD and RAZR medium model, the CPU performance
increased by 24%, the GPU performance improved by 100%. It is worth mentioning by 8 Google now "launch mobile phone at any time, in order to avoid the phone so consumes more electricity, MOTO by 8 design complex system guarantees the cell phone battery life.
Bring about qualcomm architecture based MOTO by 8 mobile computing systems (MOTO mobile computing system by 8) integration 1.7 GHz dual-core application processor, 400 MHZ quad-core 320 Adreno GPU graphics chips (the same as the HTC One of samsung GALAXY S4 specifications).
To provide consumers more choice space
The past at the MOTOROLA's handset research and development department director admits MOTO MOTO MOTO internal staff are self-mockery its products "is for 35 ~ 50 years old men".While in China product design department are suggested to launch colorful products, fashionable feeling stronger, but not implement these ideas were "shot", because the idea of American headquarters infusion is "stability is not to make mistakes," according to both traditional even if it doesn't matter that didn't sell well, but if suddenly changed color lead to poor sales, all responsibilities may belong to the design department, employees fear being wrong and bear the responsibility that the lack of innovation.
Bring the consumer may use the online tool MOTO mechanism as a feature phone, can choose 16 gb or 32 gb storage, positive color, black or white 18 kinds of color on the back, 7 kinds of coil and button color lens.Only the combination of each part of the mobile phone color choice is up to 252 items.
Aiming at the problems that limit the MOTO MOTO described another feature: customers can use the online tools MOTO mechanism as a feature phone, can choose 16 gb or 32 gb storage, positive color, black and white on the back of 18 kinds of color, 7 kinds of lens coil and button color of each part of the mobile phone color combination selection alone is as high as 252 items, users don't have to worry about mobile phones and others.It is worth mentioning MOTO machine
With Google software engineer support, MOTO x in the use of the Android experience with other competitors, successful segregation: users can say "sure, Google shows that executive said MOTO described using the operating system is very close to the native Android experience and try to keep the original system, but joined the MOTO
Bring with Google software engineer support, moto x in the use of the Android experience with other competitors, successful segmentation, target to become the best assistant user schedule life.
Greater China market be the next important challenges
On smartphone product positioning and design, the limit of MOTOROLA and nokia is similar to the direction of the company 1020: choose to use other innovation instead of pure hardware specifications, considering the system's Windows Phone 8 of the weak position of the
company (series mobile Phone because the software system is restricted to support quad-core processors and 1080 resolution), MOTO operating condition of the second quarter of 2013 also supports the argument that apple in the previous quarter net profit fell to $1.9 billion, and samsung also suffer from its flagship samsung GALAXY S4 than expected sales, investment research institutes Sanford c. Bernstein estimates global advanced smartphone model (refer to the price at more than $450) annual sales will be saturated after 300 million, and 2012 advanced smartphone sales to 235 million units, is expected to reach 296 million units in 2013, this also means that the high-end models basically has no space to grow up, how will Google and MOTO to ordinary consumers MOTO by 8 system processor can be a difficult to ignore the challenges.
MOTO executive said limit the use of the operating system is very close to the native Android system and try to keep the original experience, but to join the special function of MOTO, such as active display function can be dynamically displayed on the screen to receive important information.
For the users than the us market, perhaps even more concern is stated clearly said MOTO MOTO X model will only in the United States, Canada and Latin America regional sales.But let a person the good news is that MOTO high-level said MOTO x $200 the following product user