CES 2016 TV technology outlook: HDR instead of 4 k into focus
Phoenix technologies - Beijing time on December 16, the science and technology information website CNET wrote today, looking forward to the debut in 2016Las Vegas,The international consumer electronics show (hereinafter referred to as the "CES") of a new generation of TV technology.The article points out that by the time the CES exhibition opened in January, 4 k will become an outdated TV products, known as the "high dynamic range image" (HDR) for the next generation of TV technology will become a new focus of audience attention.
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At the annual international consumer electronics show, new TV technology trend to attract people's attention all over the world every time.3 d technology has been the focus of the much-anticipated, later became the OLED technology, next is 4 k and high-definition leads the way.We believe, in January 2016, at the scene of the CES exhibition 100 - inch screen frequency of the most popular words will be "HDR", namely the high dynamic range image (high dynamic range).
TV industry professionals will HDR as a more important than the 3 d or 4 k TV technology.The benefits of HDR more obvious than 4 k, more attractive than 3 d.
With 4 k basically television has become the mainstream, and the price is cheaper and cheaper, profit margins are very small, so people all desire TV technology progress to eagerly anticipated by his new products - a higher product prices and ambition.Because of this, TV makers are now very bullish on the prospects of HDR technology, believe that the technology can let the consumer in a bigger, better to spend more money on TV products.
HDR will become the focus of the CES exhibition television technology
In the first place, television HDR and HDR photos is not the same thing."HDR" option on the mobile phone or camera, combining a large amount of exposure to different photo processing, make up the drawback of the sensor is limited.We are here to talk about the high
dynamic range image is used to describe the content of the new, improved the general vocabulary, is the TV series and movies and can play such a new TV set.To HDR we hear now is the most accurate description of "not only more pixels, and even better pixels."
Common 4 k resolution is increased in number, and the HDR is significantly expanded those pixels can display contrast and color range.Bright parts of the image becomes more bright, so the image look more "depth".Color quality will be improved, such as blue, green, red color will become more prominent.
As you need to use the new TV to watch the 3 d or 4 k resolution film, you will need to use the new TV to watch the HDR image.We expect most TV manufacturers association launched in 2016 to deal with HDR content of the TV.But how will they do it?In 2015, according to our price is the most populist HDR TV - samsung UNJS8500 - evaluation results, it did not bring much improvement.On the other hand, the expensive samsung UNJS9500 also can provide very good effect of HDR image.
HDR price is neither cheap nor convenient to perform on TV and in addition to 4 k resolution, a series of extra power is needed.In terms of content, it needs to establish cooperation with related interests, such as Hollywood film and television company, Netflix and amazon Instant Video content such as the distributor or manufacturer, and TV producers, etc.
So, HDR content over a period of time may be scarce.For example, in the foreseeable future, it must be more than 3 d and 4 k content is not common.HDR image effect is very good, you can see on the CES exhibition many impressive product demonstration.However, these products to show how to perfectly blend in the living room, is still an open question.
Panasonic in this year's IFA Berlin exhibition launched a first OLED TV set
Other notable television technology trends:
4 k TV everywhere: on the CES exhibition launched almost all the TV will have 4 k resolution, the audience may be can't see the TV product definition below 1080 p.4 k TV is cheap, phyletic and various, the absolute is the first choice for many users want to buy TV sets.
4 k content popularity slowly: in a strict sense, this is not a TV hardware trend, but 4 k blu-ray will officially debut in the exhibition.On the IFA show in September this year the first launch of the samsung UBD - K8500, should be listed at the beginning of 2016, if there are other vendors also launch such a product, we wouldn't be surprised.SONY TV makers will be launched in early 2016 4 k blu-ray discs.If we're lucky, and possibly vendors will introduce more 4 k of streaming media content.
LG OLED TV vs. samsung LCD TV: thanks to LG dominance in the field of OLED TV technology, the company won the CNET's list of the "best image quality TV makers" list, and achieved major success in 2015.We estimate that our competitors such as samsung, LG will not launch OLED TV set, but such as panasonic brand may sales OLED TV all over the world.At present, panasonic has been sold in Europe OLED TV.At the same time, we expect that samsung will actively promote relative to the advantage of OLED LCD, which light output function improved.
Roku in 2016 with more TV brand integration?
Smart TV platform: last year, SONY and sharp officially launched the first Android TV, at the same time, Roku TV brand campaign to further expand, sharp, LG and Insignia and consolidated Roku platform.Based on the platform of smart TV system will replace the independent research and development of common software today?Don't count on samsung and LG, the two companies invested heavily in Tizen and Web OS, but smaller companies may choose in their own smart Android or Roku platform on television.
Surface TV penetration: though samsung is the trend of the TV industry leader, but we estimate that in addition to LG launch more OLED devices, there won't be too much TV makers to join surface of the TV.But
television design will continue to be a hot topic, both on the material such as glass or metal, or on the design of the increasingly thin.
Television opportunity in 2016 to become more thin?
Mini brand promotion: TV makers are always trying to make their products different from mini brand (mini brand products, such as SONY Trinitron and panasonic Viera.Last year, samsung pick up mini brand strategy, introduced SUHD - this is a samsung claims can bring users more visual enjoyment of LCD TV set.Other TV makers will try to replicate the success of samsung?
Important television brand marginalized: television production is a challenging industry, only a handful of companies such as samsung, LG, and Vizio seems to be enduring.Panasonic and SONY in recent years are in trouble, reduced the product line (although SONY's business after stripping out the TV, improved), and sharp market share has been eroded by hisense.At the same time, hisense and another in ChinaHome applianceDepending on the brand still is in TCL, actively explore overseas markets.