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MARKETING STRATEGIES FOR TARGETED MARKET SEGMENTS

By Gladys Green,2014-03-28 17:34
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1 MARKETING STRATEGIES FOR TARGETED MARKET SEGMENTS BASED ON SHOPPING MALL IMAGES Michael Adiwijaya Lecturer Staff, Petra Christian University Surabaya Email: michaels@peter.petra.ac.id ABSTRACT This research examined the market segmentation based on shopping mall image. The shopping mall image is derived from the c..
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