Case study_Akzo Nobel
By Alicia Mason,2014-10-25 07:25
Interview Report (Case study - Commercial)
Company: Akzo Nobel Decoration Coating Co., Ltd.
Title: Sales Executive
Date: May 28, 2007
1. Company Background
Entered China market by wholly foreign investment in 1998
Leading architectural coatings supplier in China with brand Levis positioned at
medium- to high-end of the ma..