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Please find attached the specifications for the ad materials

By Susan Hall,2014-10-15 22:10
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Please find attached the specifications for the ad materials

     127018 Москва, ул. Полковая, д. 3, стр.1

     Тел.: 7(495) 232-3200, 232-1750

    Факс: 7(495) 232-1761

    Please find attached the specifications for the ad materials. For ads we need colorproof and disk.

SIZES:

Clean size Bleed

    1/1 (page) 280 x 352 mm 290 x 362 mm 2/1 (spread) 560 x 352 mm 570 x 362 mm

    1/2 horizontal (clean size) 280 x 175 mm

    (bleed) 290 х 185 mm

We accept materials:

    - by FTP with preview file attached

    - by courier delivery on CD with printout (mark it please - name of magazine, issue date,

    brand / 3, Polkovaya st., bld. 1, Moscow, 127018 Russia / www. english.imedia.ru/advertising/).

    2 Sending by FTP

    Our FTP Address: ftp.imedia.ru

    DIRECT LINK: ftp://ad.pokazuka@ftp.imedia.ru

    USERNAME: ad

    PASSWORD: pokazuka

    FOLDER: Kak potratit

3 The name of files on FTP:

    ; the name of file should consist of not more than 12 symbols. ; only Latin letters ? a-z ?, numbers ? 0 9 ? and symbol ? _ ? should be used

     (for example: 5Cosmo_brand.sit)

    ; No slash or any other symbols can be used in the names of archives. 3 Technical requirements for files

    We accept files:

    ; InDesign (edition CS3) including linked high resolution pictures and

    logos.

    ; Photoshop (TIFF) with 300 dpi for CMYK and Grayscale, 1200 dpi for

     127018 Москва, ул. Полковая, д. 3, стр.1

     Тел.: 7(495) 232-3200, 232-1750

    Факс: 7(495) 232-1761

    Bitmap.

    ; Illustrator (EPS) with 300 dpi for CMYK and Grayscale, 1200 dpi for

    Bitmap.

    ; No vector-transparency in Illustrator can be made. (Only in Photoshop).

    ; Please don’t use in Photoshop additional Paths and Alpha Channels.

    ; Text, logos and pictures should be placed at least 7 mm from the cutting lines (until there is a design idea of possible cutting of design elements). ; No trim frame of image can be made.

    ; Minimum text size - 6 pt (Minimum text size “reverse” – 9 pt).

    ; Thickness of lines should not be less than 0,3 pt. Minimum thickness of negative lines is 1 pt.

    ; Please use CMYK= 60C/50M/40Y/100K for the solid black background.

    Please do not use ?Overprint? option in non-black objects! ; Total ink for ad pages should not exceed 300%.

    ; Type of the separation is ICC. You can find profile in our website www.english.imedia.ru/advertising

    ; Stray Points must be deleted and all fonts must be converted to outlines. (Create Outline). Fonts are not accepted!!!

    It is not necessary to send color proof!

    No color reclamations are accepted in the following cases:

    ; Color proof was not provided before the deadline;

    ; Color proof was not done in accordance with ISO 12647-2;

    ; Color proof was done from a different than a file sent to the magazine).

4 Checking files

    To make sure that file is OK please use Preflight in InDesign:

    Fonts 0 fonts used.

    Illustrations (TIFF, EPS) are linked.

    Color - CMYK.

5 LANGUAGE + LEGAL

    Advertising Legal Mention “НА ПРАВАХ РЕКЛАМЫ” or “РЕКЛАМА” is required.

     127018 Москва, ул. Полковая, д. 3, стр.1

     Тел.: 7(495) 232-3200, 232-1750

    Факс: 7(495) 232-1761

    Translation of all foreign (Not Russian) words is required with the only exception for the registered trademarks.

    Warning of the harmful effect of excessive consumption of alcohol is required. The warning must be in a size of at least 10% of image. In Russian:

    ?Чрезмерное употребление алкоголя вредит Вашему здоровью?

    Warning of the harmful effect of tobacco smoking is required. The warning must be in a size of at least of image. In Russian: ?Минздравсоцразвития России

    предупреждает: курение опасно для Вашего здоровья?

    In case of healthcare products it is necessary to add the warning in Russian: ?Перед пременением необходимо ознакомиться с инструкцией или проконсультироваться с врачом. Имеются противопоказания?.

    The warning says: “Please read the instructions and consult a physician before using this product. Certain restrictions may apply” The warning must take 5 % of the image. CERTIFICATION and LICENSING are required.

Have a nice art work,

Galina Kovalevich

    CS Coordinator

    Tel.:+7 495 232 32 00 ext 1783

    Fax: +7 495 232 17 54

g.kovalevich@imedia.ru

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