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Brilliant

By Albert Watson,2014-07-06 08:56
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Brilliant

    Brilliant

    BrilliantDiamondShinesor]lhe

    Globe

    F0{0nMotor2020StrategyandNewI

    o'clock,August28,2010,witnessedbytheleadersandguestsfrom istryofScienceandTechnology,MinistryoflndustryandInforma- MinistryofEnvironmentalProtection,NationalDevelopmentand rmCommission,NationalEnergyBureau,ChinaAutomobi/eIn

    dustryAssociation,ChinaAutomobileEngineeringSocietyaswellasmanymedi

    as,Mr.ngJinyu,PresidentandPartySecretaryofFotonMotor,releasedFoton's strategyof2020inthelecturehallofFotonAutomotiveEngineeringResearchIn

    stitute.Withalltheexpectations,anewdiamond1ogojumpedout.Fromnow0n, Foton2020strategywil1gotowardsanewgoaltogetherwiththenewbrandimage. Thereleaseofnew1ogoisanimportantdecisionmadebyFotontosuitthe tI?ndofglobalizationaswelIashumanizationandcustomervalueorientedmar- ketcnvironmentundercbackgroulldof2020strategy.Comparing-withother domesticcommercialvehiclemanufacturers,Fotonhaspaidgreateffortsinbrand operationandconstructionfromthefirstdaythebrandwasbornandthebrandhas alsodevelopedwiththefulfillmentofstrategyandbusinessgoals.Within14years, FotoffsdiamondlogoshasdrivenoutofChinawithitsautomobileproductsand wonthefame,allovertheworld.In2009,Fotonrealizedamanufactureandsales volumeofover600,000unitsandhasrankedatthefirstplaceamongtheglobal commerciavehiclemanufactures.

    FotonMotoralsomakesitsfive-yearplanandtenyeartargetstobuildglobal

    operationcapabi!ityandtransferfromdomesticbrandtointernationalbrand."Foton brandaimstocreatehighqualityautomobileproducts,promotesocialdevelopment andmeetpeople'spursuetotheharmoniouslifeofhuman,vehicleandnature,by

    meansofintegratingglobalresourcesanddevelopinghighqualityenvironment- friendlyproducts,"saidMr.ZhangBin,theBrandDirectorofFoton. InordcrtofullypresentFotoffsnewstrategy,theNEWlogorequiresahi

    in0ernacj0na"zationandleadingofc}1efutureinthedesign.thechallengeanddif-

    ficultyofwhichisunquestionable.Fotonmanagementorganizedastrongdesign

    team,includingMr.ErikSpiekermann,thereputableGermanydesignerinthe

    cIs

    world,andMr.WangMin,theChi

    neseOlympicvisualimagedesigner,

    tofiUthedesigntaskafterhalf-year

    researchanddesigning.

    ThenewFotonlogokeepsthe

    originaldiamondcorevalueanddesign

    philosophytothefuI1extent.Com

    paringwiththeoriginalflatlogo,and

    withthefirstimpressionthatthereis

    nobigchangesoftheimage,thenew

    onestrengthensthethreedimensiona1

    visionofadiamondandpresentsthe

    renneofcuttings.whichimplicates

    science,quality,highvalueandper

    manenceandexpressesFoton'sphi

    losophyoftechnologyinnovationand

    "diamond"qualityoftheproducts.The

    lightringaroundthediamondforms

    shiningraysofthediamond,implicat

    ingFoton'sbrandspiritofpursuing

    outstandingandperfectgoalsaswelI

    as360degreecareforcustomersand

    valueofharmonyofhuman,vehicle

andnature.

    theriseofthebrilliantdia

    mondimage,Fotontakesabigstepin globalizationfromstrategytotactica1 operation.Underthebackgroundof globalizationandrapiddevelopment ofChineseautoindustry,,

    Chinesein

    dependentautomobileenterprisesare facingnewopportunities.Fortunately, theChineseautobrandsshowgreat potentialindeveloping.Onthebasisof themagnificentachievementsmadeby Fotonpeopleduringthepast14years, FotonMotorstandsonanewstarting pointagain.Withthenewenviron

    mentand2020strategicgoals,Foton willmeetal1thenewchallengeswith itsnewimageandnewactions!@

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