Digital marketing tactics
No one really wants to be labeled as an underachiever, do they? Once teen against and other adolescent/young adult curses have been lifted, of course.
But some B2Bs do hold back, though, when it comes to using digital marketing tactics to their full advantage.
O-I’s vice president of global marketing communications. “There were a few ads running here and there in different parts of the world, but there was not a consolidated, singular voice for O-I and glass. This was the first time in 30 years that the company had attempted to have a voice in the world.”