1310384920_Assessment 1 - Design Processdoc - orbee

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1310384920_Assessment 1 - Design Processdoc - orbee131038

Design Management 1a

    Design Management

    By Prof Richard Laing licensed under the Creative Commons

    Attribution Non-Commercial Share Alike License

    1 ? Robert Gordon University 2011

Design Management 1a

    Design process and the built environment self study

    exercise, directed reading 1

    In the mid 1980s, the Boeing aircraft company in Seattle decided to design its next generation flagship aircraft, the 777, as efficiently and cost-effectively as possible while at the same time achieving high quality. To reduce the lead-in time to production to around 24 months, Boeing elected to follow a „paperless‟ design strategy which is now generally acknowledged (Petroski,1997) to represent a watershed in terms of migration from traditional paper based methods to deployment of innovative information and communication technologies (ICTs). To put the design management of a new passenger aircraft in some perspective, it should be noted that construction of the 777‟s predecessor, the 747

    required a total of 4.5 million engineered parts and 75,000 individual drawings to specify. The CAD system used for this exercise was a Computer Aided Three-dimensional Interactive Application (CATIA) developed by Dassault Systems, a French owned software development company with close ties to IBM. In addition to generating drawings, the CATIA software was also used also used to determine issues of fit between engineering systems (clash analysis) and predict the feasibility of a range of maintenance tasks.

    Familiarise yourself with the Boeing paradigm for innovation in engineering design management by reading Chapter 7 of Henry Petroski‟s book Invention by Design (Petroski 1997).

    We are some way from wholesale technology transfer from engineering to built environment in this aspect of design management. However the Canadian architect Frank Gehry who practices from a studio in west Los Angeles has consistently applied the principles of paperless design to his own practice using the CATIA system. Indeed, Gehry has openly acknowledged that it would have been virtually impossible to construct his freeform designs such as the Disney Concert Hall in Los Angeles and the Guggenheim in Bilbao without using ICTs to manage the design process.

    “Part of this change is precipitated by the use of digital tools including computers, computer aided design (CAD) software, computer aided manufacturing (CAM) techniques, and network based communications allowing for a powerful collaborative community”. (Lindsey 2001).

    Reading Bruce Lindsey‟s book on Frank Gehry‟s practice will raise awareness of the crossover between engineering and architecture in deploying 3D CAD as a process facilitator within the built environment. To extend knowledge to include the concept of 4D CAD (3D plus time/schedule) make reference to John Haymaker‟s Stanford University research group‟s work on the Disney Concert Hall via


    Lindsey, B., 2001, Digital Gehry, Birkhauser, Basel.

    2 ? Robert Gordon University 2011

Design Management 1a

    Petroski, H., 1997, Invention by Design, Harvard University Press, Cambridge.

    3 ? Robert Gordon University 2011

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