Job Title Marketing Communications Officer
Directorate or Region Jordan Department/Country Jordan
Location of post Jordan Pay Band H
Manager, Marketing Full time – 2 year Fixed Reports to Duration Communication Term Contract
Purpose of Job:
To support Marketing and communication work in the effective delivery of external and internal
communications, brand management and media generation and monitoring. In addition to supporting
the Teaching Centre and Examinations & Programmes teams in achieving corporate, regional and country objectives.
Moreover the post holder will to support the operational aspects, delivery and financial management of
British Council Services for International Marketing services in the Jordan. This to be done through
supporting the delivery of client and partnership funded activities with the aim of:
- Positioning the UK as a leader in international education.
- Contributing to the growth of UK education both in the UK and in the Jordan.
- Building strategic partnerships in the UK and in the Jordan.
Context and Environment:
The British Council MENA Marketing Communication team works within a regional and global team to
deliver effective internal and external communications, marketing support and to build staff and
customers understanding of British Council brand and values.
Moreover, The British Council’s social enterprise initiative will package an offer of UK assets, working
in partnerships with the public, private and philanthropic sectors, leading to significantly enhanced impact and market penetration. As the United Kingdom’s international organisation for cultural relations and educational opportunities, the British Council works with various public and private organisations
across the world to build mutually beneficial relationships. The Education UK department has traditionally been responsible for fostering links between UK and local education institutions. Currently
it is replaced by the Services for International Marketing department which will provide the following seven core services to UK and local educational institutions:
1. Education marketing intelligence.
2. Tailored support and consultancy services. (Tailored research and intelligence)
3. Translational education services. (SIEM is a global British Council service and we will work closely with MENA region)
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4. Partnership and relationship brokering.
6. Direct marketing services.
7. Services to agents. (including training)
Your role is to support the Marketing Communication Department and to support the delivery of Services for the regional International Marketing regional project.
Main Duties and Responsibilities:
Marketing & Communications
To achieve impact for the British Council in Jordan through effectively assisting in managing internal
and external communications of all British Council services, products and activities
; Providing administrative support to the Marketing Communication Manager
; Media Relations: Communicating with media contacts to promote British Council projects and
helping to deliver accurate, timely and positive coverage about British Council events and
services. The post holder with the Marketing Communications Manager will be expected to
maintaining a local network of media relationships.
; Online communication and Social media: Working with local web master to update Jordan’s
web pages and British Council social media platforms, social networking sites, e-newsletters
and other digital applications.
; To provide support to the design and printing processes according to British Council standards
and guidelines, including writing and proof reading content in English and in Arabic.
; To share knowledge of British Council Jordan programmes and activities in-country, across the
region and in the British Council global network.
; Market research and evaluation: supporting the Marketing Communication manager with market
research activity, assisting with scorecard, and knowledge management of customer
information including maintaining the contacts database.
Services for International Marketing
1. Providing operational support for project management and delivery of British Council Services for International Marketing services offered in the Jordan.
2. Providing administrative support to the Manager, Services for International Marketing.
3. Supporting the delivery of agreed targets
; Meeting agreed business targets for the country and supporting the regional targets for BC SIM
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; Ensuring compliance with corporate finance and HR standards.
; Securing all key performance indicators as agreed each year
External Client Support
; Support the transition from Education UK to Services for International Marketing ; Support the maintenance of existing relationships with local and UK institutions ; Support the building of new partnerships
; Achieve positive feedback from internal and external clients on delivery
Internal Client Support
; To support internal communications to ensure staff are kept up to date, internal communications
within Jordan are positive and effective in raising country profile. This includes monitoring the
newsletter, arrange for staff meetings logistics, and act as a backup for scorecard input. ; Support the achievement of agreed financial and non financial targets.
; Manage and sustain relationships with local Teaching Centre, Exams and Projects teams. ; Obtain positive feedback from internal clients on delivery of agreed services.
Other important features or requirements of the job
The post holder will need to be flexible in terms of international travel and weekend and evening work.
Candidates must have a work permit in Jordan Please specify any passport
and/or nationality requirement
Requirements Child Protection
Assessment Behaviours and skills Essential Desirable stage
Short listing &
Behaviours Being accountable ( More Interview
Putting the needs of the team or
British Council ahead of my own
Making it happen (More Short listing &
Challenging myself and others
to deliver and measure better
Short listing &
Shaping the future Interview
(essential): Exploring ways in
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which we can add more value Short listing &
Working together (essential):
ensuring that others benefit as
well as me
Creating shared purpose Short listing
(essential): creating energy
and clarity so that people want
to work purposefully together
Short listing &
Connecting with others (More Interview
appreciating the needs and
concerns of myself and others
Skills and Knowledge Marketing and Customer Short listing &
Interview Services (Level 1)
Communications Skills Short listing &
Interview (Level 2)
Computer Skills (Level 1)
Knowledge of the local Short listing
Proven ability to support Short listing
relationships in the
education sector to
achieve business targets
Experience Marketing Communication Experience of providing Short listing &
Interview (Brand and Media) advice and consultancy in
education or business
Budget management support analysis or development.
Qualifications University degree or in a
Marketing or Business-related
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Requirements English Proficiency test IELTS – General score 6
Submitted by Hana Arafat Date 21/05/2012
5 of 5 Resourcing team September 2010