17 June 2011
Condor Ferries launches new television campaign
The benefits of travelling to Jersey by ferry will be revealed to television audiences across the South from tomorrow as Condor Ferries launches its new television advertising campaign. Created and funded in partnership with Jersey Tourism, the four-week campaign aims to highlight how easy it is to take a car ferry to this beautiful island destination. It’s also the first
time that the two organisations have worked together on television advertising,
The warmest place in the British Isles, Jersey is ideal for holidaymakers seeking a summer escape without the need for long-haul flights. Condor Ferries’ and Jersey Tourism’s
advertising will run side by side where possible, giving viewers across the South and South West a double take on the holiday potential of the Channel Islands.
Justin Amey, Marketing Manager at Condor Ferries, commented: “We’re really pleased to be showcasing all that Jersey has to offer in our new summer campaign. Only four hours on the ferry takes you to a fantastic summer holiday destination, and by taking your own car you can pack everything you need to make the most of your well-earned break. We’re impressed with
the look of the new adverts and are sure they will be well-received by viewers across our target region.”
Simon Le Huray, Marketing Manager at Jersey Tourism, added: “Summer is obviously a key
period for our business and we are delighted to be working alongside Condor Ferries to promote Jersey as an ideal holiday destination. We’re just a short journey from the UK
mainland, but offer visitors a location that feels miles away from the hustle and bustle of everyday life. We look forward to seeing the fruits of our labour on screen over the coming weeks.”
The four-week campaign begins today (Friday 17 June) at 20.55 on ITV.
Notes to editors:
Further information about Condor Ferries and its destinations can be found at www.condorferries.com.
Issued on behalf of Condor Ferries by McKenna Townsend PR
For further information please contact Nicola Holder or Emily Wilson on 01425 472330 or email firstname.lastname@example.org
About Condor Ferries
Condor Ferries was founded in 1964 and initially operated a passenger service between France and the Channel Islands. In 1987 the first service linking the Channel Islands with the UK was launched and since then Condor Ferries has operated a year-round service connecting the UK through Poole, Weymouth and Portsmouth, the Channel Islands through Guernsey and Jersey and the ports of St Malo and Cherbourg in France.
Condor Ferries operates Condor Vitesse, Condor Express, and Condor Rapide fast cat ferries. In 1999 Commodore Clipper, a conventional car, passenger and freight carrying vessel was introduced to the fleet to offer an all weather, year round service. Each year Condor Ferries carries more than 1 million passengers and 200,000 passenger vehicles.
Condor Ferries also operates Commodore Goodwill, as a freight only vessel. The Condor Ferries fleet carries 100,000 freight vehicles into the Channel Islands each year as well as exporting tonnes of local produce.
Condor Ferries is also an active member of the communities within which it operates and supports numerous organisations, sports and charities through sponsorship and travel. More information about Condor Ferries and its services is available at www.condorferries.com.