Sales & Promotion:
; Ask permission to place Luminaria order forms in bank statements, payroll
envelopes, pharmacy bags, company and faith-based newsletters, the
newspaper, waiting room tables of doctor offices, and on pizza boxes. ; Work with Marketing/Communications Chair to send media PSA’s, place your
Luminaria form in the local newspaper, and volunteer to speak on radio or TV
; Make posters for your sales opportunities and use pictures from previous
Relays to show what the ceremony is about. Ask your Staff Partner about
these blank printed materials:
; 8-1/2” x 11” Newsletter Paper - portrait (#6636.18)
; 8-1/2” x 5.5” finished size RFL Event Program paper – folds in half
; 8-1/2” x 11” RFL yellow bordered paper - landscape (#7549.53)
; Make sure all underwriters/sponsors are given an ample supply of forms for
; Give forms to team captains and/or include them in the Team Captain packet. ; Work with your Staff Partner and Event Accounting Chair to arrange deposits
of Luminaria money received.
; Set up a table at Team Captain Meetings/Bank Nights to sell Luminarias and
show pictures from past Relays.
; Work with your Team Development Committee to email Team Captains about
the Luminaria Ceremony. Be sure to attach the Luminaria donation form. ; If your Relay is an online event, encourage online Luminaria donation options
and, if necessary, attach the offline Luminaria donation form to the Luminaria
custom page in the left navigation bar.
; Have a contingency plan if it rains prior to or during the Luminaria Ceremony. ; Decide what to do with left-over Luminaria candles (some folks hesitate
throwing away partially-used candles)
; Write the names large and legible for everyone to read.
Fold down the top or cut off the top of the bag at least two inches to help them ;
stand up better.
; Stand wicks up as candles are placed in bags.
; Freeze the candles, they will burn longer.
; Make sure the sand is DRY otherwise your bag will burst.
; If your Relay expects rain or would like quicker clean-up, pre-pack your sand
in snack-size Ziploc bags.
; Use plastic coke bottles or other container (preferably not glass) to place the
candles in to protect them from the wind.
; Place enough sand in the bag or container so that your candle, glow stick or
battery operated candle will stand upright.
; Use golf carts or wagons to transport Luminaria around the track. ; For events that have a small Luminaria Committee, you may want to set up a
self-decoration area for bags sold at the event and have the person set the
bag on the track so they will be able to locate it later.
; Space bags as evenly as possible around track.
; Arrange luminaria bags with names inside the track and on the outer edge of
the track. If you have enough luminaria, utilize blank bags to spell a special
message in the stands (i.e., HOPE, CURE, LIFE, FAITH, BELIEVE, FIGHT
; Turn off stadium lights during Ceremony. Announce warnings of the light
outage at 15, 10, and 5 minutes prior to the Ceremony.
; Ask everyone to stop walking or keep one light on if possible to avoid
; Ask parents to quiet their young children, if necessary.
; Remember it usually takes about 10 minutes for the stadium lights to re-
; Name Reading
; Have several people read off names to alleviate paper shuffling and sore
; Make sure the list of names is legible for the reading (excel spreadsheet
; Have flashlights handy for reading
; Have bottled water handy
; Start with the names in memory of and end with in honor of, it lightens the
mood and helps with transition back to the Relay activities.
; Luminaria Art
; Utilize a set of bleachers to spell out a word of encouragement with
luminaria bags (i.e., HOPE, CURE, LIFE, FAITH, BELIEVE, FIGHT BACK).
; The Ceremony
; Utilize “Hush Angels” to alert Participants of the upcoming Luminaria
Ceremony. “Hush Angels” are often times little boys and girls dressed as
angels in white robes with wings holding fans/signs with the words
“HUSH” on it. They walk around the entire track.
; If you have large number of names to read, possibly replace that moment
with a silent Memory Lap where everyone is invited to take a lap to find
their loved one.
; Utilize a large projector screen and show pictures of loved ones submitted
by friends and families.
; Finishing the Ceremony
; Don’t jump right back into loud music or announcements. Give everyone
an opportunity to reflect by playing soft music
; Make multiple announcements at Relay about WHEN Participants may
take their Luminaria bags off the track and what they should do with the
sand and candles, glowsticks, or battery-operated lights. ; Other Resources
; Refer to RelayForLife.org > Relay Library > Celebrate Remember Fight
Back section for more tips and examples of Luminaria Ceremony song
titles, scripts, and other great tips:
Relay Night Volunteers:
; Where do you recruit night of Relay volunteers?
; High school/college clubs or organizations
; Girl Scouts and Boy Scouts
; Church groups
; Community groups (i.e., Jaycees, Kiwanis, Lions Club)
; Delegation of Duties
; Arrange volunteers in assembly line at the Relay to handle the possibility
of high volume sales from visitors.
Table 1: Luminaria sales
Table 2: Program/list compilation
Table 3: Make Luminaria
; Have volunteers with flashlights in the stands where the public sits during
the ceremony when the lights are turned off.
; Have volunteers stationed around the track and in the stands to light bags
prior to ceremony.
; Allow participants to take their loved ones luminaria bag home with them.