Vocabulary List 2 – What’s the Difference?
1. merger – noun ;企业等的；合并？并购？吸收;如刑法中重罪吸收轻罪；
; Definition: 1. a statutory combination of two of more corporations by the transfer of the properties to
one surviving corporation; 2. any combination of two or more business enterprises into a single
; Synonyms: consolidation
; Antonyms: division, separation
; Example Sentence: There is a possibility that the lack of jobs is due to the increase in corporate
2. acquisition – noun. 获得物？获得 ？收购
; Definition: 1. the act of acquiring or gaining possession; 2. a corporation or business taking over,
absorbing, buying, etc. another corporation or business
; Synonyms: acquirement
; Antonyms: loss
; Example Sentence: Hearing about our company’s acquisition of our biggest competitor is great news.
3. brand – noun品牌？商标？牌子？牌名？烙印
; Definition: a name, design, symbol, and/or other features that identifies one seller’s goods and
services plus the psychological aspects like thoughts, feelings, perceptions, experiences, and beliefs
associated with such images
; Synonyms: label, image, identity
; Example Sentence: The market shows that their brand of cigarettes is still popular after 80 years.
4. trademark – noun商标？标志？特征？商标词？
; Definition: a symbol, design, or word used by a producer to identify a good or service that is registered
with the government to prevent use by others
; Synonyms: logo, symbol
; Example Sentence: Arrests and charges of trademark and copyright infringement are pending.
5. wholesale – adjective批发的？大规模的
; Definition: of, pertaining to, or engaged in the sale of goods in quantity to retailers for resale
; Synonyms: bulk
; Antonyms: partial, retail
; Example Sentence: Wholesale and retail buyers purchase goods, such as clothing or electronics, for
6. retail – adjective零售的？从事零售商品的？零批的？小量的
; Definition: pertaining to, connected with, or engaged in the sale of goods to consumers, usually in small
; Antonyms: wholesale
; Example Sentence: The retail price of an average book is about 400 times greater than its wholesale
7. commercial – adjective贸易的？商务的？与商业有关的
; Definition: pertaining to an interchange of goods or commodities
; Synonyms: economic, exchange, financial
; Antonyms: noncommercial
; Example Sentence: Seventy percent of McGraw-Hill’s trade is in textbooks, which leaves independent
publishers a relatively small commercial market.
8. industrial – adjective工业的？产业的？从事工业的？供工业用的？来自勤劳的
; Definition: pertaining to a manufacturing or production-based enterprise in a particular field
; Synonyms: factory-made, manufactured
; Example Sentence: When too many companies outsource their manufacturing, the industrial industry
can suffer long-term consequences.
9. quota – noun配额？定额？限额
; Definition: a prescribed number or quantity, as of items to be manufactured, imported, or exported
; Synonyms: allocation, allotment
; Example Sentence: By imposing a quota, they can limit the outflow of beans from producing nations in
times of oversupply.
10. benchmark – noun. 基准？标准检查程序
; Definition: a standard of excellence, achievement, etc. against which similar things must be measured
; Synonyms: standard, basis, mark, criterion
; Example Sentence: Talk to investors and they want to know what managers are doing to beat the
11. profit – noun利润？利益
; Definition: the monetary surplus (extra money) left to a producer or employer after deducting wages,
rent, costs of materials, etc. from their total revenue
; Synonyms: gain
; Antonyms: loss
; Example Sentence: After figuring your business income and expenses, you are ready to figure the net
profit or net loss from your business.
12. revenue – noun税收？国家的收入？收入？收益
; Definition: the gross (total) income from a business enterprise, investment, property, etc.
; Synonyms: annuity, bottom line, earnings, net
; Antonyms: debt, payments, expenses
; Example Sentence: Advertising revenue has wilted amid the global economic crisis.
13. capital – noun资本？资金股本？
; Definition: 1. the wealth, whether in money or property, owned or employed in business by an
individual, firm, corporation, etc.; 2. an accumulated stock of such wealth
; Synonyms: estate, assets, finances, stake, savings, stock, nest egg
; Example Sentence: Venture capital provides startups with access to tens of billions of dollars every
14. overhead – noun经济费用
; Definition: the general, fixed cost of running a business, as in rent, lighting, heating, etc., which cannot
be charged or attributed to a specific product or part of the work operation
; Synonyms: expenditures, expense, budget
; Example Sentence: The financial advisors created opportunities to cut payroll and overhead costs.
15. credit – noun信用？信誉？[金融] 贷款？学分？信任
; Definition: 1. deferred payment arrangement; 2. confidence in a purchaser’s ability and intention to pay,
displayed by entrusting the buyer with goods or services without immediate payment
; Synonyms: balance, loan, mortgage
; Antonyms: cash
; Example Sentence: Most people have to buy a home on credit since they don’t have enough money
upfront for such a huge investment.
16. refund – verb退还？偿还？付还
; Definition: 1. to give back money when an article purchased is unsatisfactory; 2. to make repayment; to
give back or restore
; Synonyms: repay, pay back
; Antonyms: forfeit, lose
; Example Sentence: The user account can also be used to check the status of your return or refund and
make electronic payments.
17. reimburse – verb偿还？赔偿
; Definition: 1. to repay for money already spent; 2. pay back something owed; 3. to make repayment to
for expense or loss incurred
; Synonyms: compensate, recompense
; Antonyms: take, keep
; Example Sentence: They also complain that the insurers do not reimburse them enough for claims.
18. compensation – noun补偿？报酬？赔偿金
; Definition: something given or received as an equivalent for services, debt, loss, injury, suffering, etc.
; Synonyms: repayment, rectification, consideration, atonement
; Antonyms: damage, penalty
; Example Sentence: The senator’s speech didn’t address the lack of compensation workers receive for
19. perk – noun小费？额外收入
; Definition: short for perquisite; an incidental payment, benefit, privilege, or advantage over and above
regular income, salary, or wages
; Synonyms: advantage, bonus, gratuity
; Example Sentence: Going to a designer’s showroom to shop wholesale is a perk of being a celebrity.
20. commission – noun佣金？支付手续费
; Definition: amount paid entirely or partially with money made from a sale or work done
; Example Sentence: The salespeople earn a 6 percent commission of the total amount they sell.