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APPENDIX 2

By Mary Rivera,2014-07-08 10:06
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FREE. BIZSTATS (HTTP://WWW.BIZSTATS.COM), HAS A VARIETY OF DETAILED FINANCIAL DATA ON VARIOUS ... FEE BASED; TYPICALLY FREE IF ACCESSED THROUGH A UNIVERSITY LIBRARY ...

    Internet Resource Table

    From “Preparing Effective Business Plans” by Bruce R. Barringer

    Resource to Help Complete the First Screen Source Description Cost/Availability

    American Factfinder An easy-to-use portal for obtaining census Free

    (http://www.factfinder2. data. One quick way to retrieve data is to get census.gov) a “Fact Sheet” on a geographic area (by city,

    county, or ZIP code), which provides

    population, medium household income,

    demographic breakdown (age, gender, race),

    and other information.

    BizStats Has a variety of detailed financial data on Free

    (http://www.bizstats.covarious retail categories. On the site, a user m) can type in the projected income of a firm, by

    industry, and receive a mock income

    statement in return.

    Business & Company Access to information on the organization Fee based; typically Resource Center and structure of industries, current industry free if accessed (http://www.gale. trends, and other information. through a university com/BusinessRC) library

    City-Data.com Contains detailed information on cities, Free

    (http://www. city-including median resident age, median data.com) household income, ethnic mix of residents,

    and aerial photos.

    Copyright ? 2009 Pearson Education, Inc. Publishing as Prentice Hall

Source Description Cost/Availability

    Hoovers Online Brief histories and financial Free; premium (http://www. information on companies, industries, version available hoovers.com) people, and products. Premium service on a fee basis or

    provides access to detailed financial typically for free

    information and 10-K reports for if accessed

    publicly traded firms. through a

    university library

    IBISWorld Detailed reports available on hundreds Fee based; (http://www.ibisworof industries, including industry stats, typically free if ld. com) trends, buyer behavior, and expected accessed through

    returns. a university

    library

    Lexis-Nexis Provides access to sales data for public Fee-based;

    Academic and private firms, which can be typically free if (http://www. searched in a number of useful ways. accessed through lexisnexis.com) Helps startups estimate the financial a university

    performance of similar businesses. Go library

    to “Business” and then “Company

    Financial.”

    MagPortal.com Search engine and directory for finding Free

    (http://www.magporonline magazine articles. Helps startups tal.com) by providing access to magazine

    articles about their product/ service and

    industry of interest. This information

    may be helpful in all areas of feasibility

    analysis.

    Mergent Online Provides near instant access to Fee based; (http://www. financial data, including income typically free if mergentonline.com) statements, balance sheets, and cash accessed through

    flows, on more than 10,000 U.S. public a university

    corporations. library

    Mintel (http://www. Detailed reports available on hundreds Fee based; mintel.com) of industries, including industry stats, typically free if

    trends, buyer behavior, and expected accessed through

    returns. a university

    library

    Copyright ? 2009 Pearson Education, Inc. Publishing as Prentice Hall

Source Description Cost/Availability

    ProQuest (no public Very robust search engine for Fee based; Web site available) searching publications such as the Wall typically free if

    Street Journal and the New York Times. accessed through

    Useful for all areas of feasibility a university

    analysis. library

    Quickfacts A very quick way to access census Free

    (http://quickfacts.cebureau data, including population, nsus. gov) median household income, census

    breakdowns by age and other

    demographic characteristics, and so on.

    ReferenceUSA Provides contact information, estimated Free

    (http://www.referenannual sales, credit rating score, year ceusa.com) established, news, and other

    information on both public and private

    companies. Contains more information

    on private firms than many similar

    sites. Helps startups estimate the

    financial performance of similar

    businesses.

    Standard & Poor’s Detailed reports available on hundreds Fee based; NetAdvantage of industries, including industry stats, typically free if (http://www.netadvatrends, buyer behavior, and expected accessed through ntage.standardpoor. returns. a university com) library

    Trade (and Directories provide access to the Web Free

    Professional) site addresses of trade associations in Association all fields. The trade associations can be Directories contacted to obtain information on all

    (http://idii.com/resoareas of feasibility.

    urce/

    associations.htm)

    (http://www.

    weddles.com/associ

    ations/index. cfm)

    (http://www.

    ipl.org/div/aon/)

    Copyright ? 2009 Pearson Education, Inc. Publishing as Prentice Hall

Source Description Cost/Availability

    Yahoo! Industry Provides a directory of industries, Free

    Center (http://biz. along with a list of the companies in yahoo.com/ic) each industry, the latest industry-

    related news, and performance data on

    the top companies in an industry.

    Copyright ? 2009 Pearson Education, Inc. Publishing as Prentice Hall

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