By Kathleen Lee,2014-07-06 12:49
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    Word World Literacy Day at the Zoo

    PBS KIDS Raising Readers


    Prepared for

    Corporation for Public Broadcasting

    Prepared by

    American Institutes for Research

    January 9, 2009

    ―American Institutes for Research‖ is a registered trademark. All other brand, product, or

    company names are trademarks or registered trademarks of their respective owners.

     ? 2007 Word World, LLC. All rights reserved. WordWorld, WordThings, WordFriends, Where Words Come Alive and all associated logos are trademarks of Word World, LLC. Patent pending. The PBS KIDS logo is a registered trademark of the Public Broadcasting Service and is used with permission. All rights reserved. The contents of this advertisement were developed under a cooperative agreement with the U.S. Department of Education. However, those contents do not necessarily represent the policy of the Department of Education and you should not assume endorsement by the Federal Government.


    Table of Contents

I. Executive Summary

    II. Technical Support and Assistance Contacts

III. Introduction

    IV. Program Planning and Execution Considerations

V. Program Overview

VI. Estimated Timing

    VII. Group Size and Activity Flow in Each Station

VIII. Program Pilot and Evaluation

IX. Overview of Learning Stations

X. Optional Program Ideas

XI. Sample Program Logistics and Station Rotation Schedule

XII. Sample Rotation Schedule

    XIII. Summary of Creative Materials and General Supplies

    XIV. General Program Costs (based on Pilot Event)

XV. Sample Media Relations Materials

    A. Media Advisory

    B. Event Day Photo Caption Release

XVI. Program Evaluation

    ; Parent/Caretaker Form

    ; Facilitator Activity Comment Form

    ; Team Leader Observation and Opinion Form

    ; Sample Evaluation Report


    Word World Literacy Day at the Zoo

    PBS KIDS Raising Readers

    Community Engagement Activity Planning Guide

I. Executive Summary

    As part of the PBS KIDS Raising Readers initiative, WordWorld, the Corporation for Public Broadcasting (CPB), the Public Broadcasting System (PBS) and the American Institutes for Research (AIR) developed PBS KIDS Raising Readers:

    WordWorld Day at the Zoo. This one-day, community engagement activity

    supports the concept that Anytime is Learning Time, by illustrating how a literacy-

    rich environment can be created anywhere and anytime. It does this by combining a zoo visit with interactive literacy skill building activities and craft making projects based on WordWorld‘s literacy content. The program is geared

    toward three-to-five year olds.

About WordWorld

    WordWorld is an award winning multi-platform media franchise with a focus on helping develop literacy skills among three to five-year-olds. Through a first-of-its-kind, patent-pending learning tool, all WordWorld products embed words into

    images to enhance word recognition. WordWorld is partially funded by the U.S. Department of Education and is part of the PBS KIDS Raising Readers initiative focused on helping children ages two-to-eight improve their reading skills.

    WordWorld is committed to high-quality community engagement and working with PBS member stations in bringing programs to vital community venues like zoological parks. WordWorld supports a holistic approach to education and greatly admires the experience and learning provided to children by our nation‘s public television stations and zoos.

II. Technical Support and Assistance Contacts

Nebeyou Abebe Programmatic/logistical technical support

    American Institutes for Research

    (301) 592-2113

Stefanie Pivar WordWorld creative and content questions


    (212) 219-7666


    WordWorld Literacy Day at the ZOO

III. Introduction

The WordWorld Literacy Day at the Zoo program integrates literacy into the zoo

    nd wildlife backdrop, and supports the concept that Anytime is Learning Time. a

    The program description provides a general overview of how the program can run, describes specific activities and materials needed, number of volunteers and other general logistics. It is meant only as a guide and can be adapted and adjusted based on particular situations.

IV. Program Planning and Execution Considerations

    Following are some general planning and execution needs that should be considered at the outset of planning for this program.

    ; Community organizations such as Head Start, elementary school Pre-K

    classes, childcare centers, and United Way family programs that serve

    children ages 3-5 are ideal partners for children to experience this fun and

    educational zoo visit.

    ; All creative materials such as station banners, special character stickers,

    explorer hats and various craft and literacy skill building materials have

    been designed by WordWorld‘s creative team and can be easily

    downloaded from PBS CONNECT. Creative materials can be co-branded

    by individual public television stations. WordWorld has designed a variety

    of creative pieces. Users can choose which items to produce. Please refer

    to the list of CORE and OPTIONAL creative materials to learn more.

    To access creative materials via PBS CONNECT do the following:

    1. Go to

    2. Log into PBS CONNECT by using your username & password

    3. Select: Educate | Outreach

    4. Select: PBS KIDS Raising Readers

    5. Scroll down the list and download the zipped file onto your


    ; PBS stations will be responsible for printing the creative materials,

    providing general craft making supplies, black and white or color copies,

    arranging for children‘s transportation to and from the zoo, zoo admission

    if any, lunch or snacks, setting up and implementing WordWorld Zoo

    station activities, and securing a WordWorld costume character for the



    ; Each learning station will require volunteers for set-up, implementation,

    and clean-up. The number of recommended volunteers for each activity is

    included in the instructions below.

    ; Throughout the zoo, five WordWorld learning stations will be set up to

    provide a unique environment that encourages kids to use their creativity

    and words. Kids will circulate through the stations as a group

    accompanied by adults and will adhere to a prearranged schedule. Each

    learning station will feature a:

    o character from WordWorld (a WordFriend)

    o literacy skill-building activity

    o craft activity

V. Program Overview

PBS KIDS Raising Readers: Literacy Day at the Zoo is organized around five

    learning stations located throughout the zoo. These learning stations are:

    ; Welcome Station

    ; Duck's Nest (Duck)

    ; Bug Band's Band Stand (Bug)

    ; Fish's Pond (Fish)

    ; Monkey See, Monkey Do (Monkey)

    At the Welcome Station, children are given a special Zoo Day Explorers‘ hat that will be covered with stickers they will receive as they complete a visit to each of the learning stations. If a PBS station arranges for a WordWorld costume character to attend, the Welcome Station is a great location for character photo opportunities with the children (we recommend you use a digital camera and have a portable printer).

    At the Welcome Station, children can be divided into smaller groups (maximum of 15-18 children per group). Each group is led by a team leader and should be

    accompanied by parent and caretaker chaperones to assist the children at each learning station.

    The four remaining stations feature activities to introduce and foster emergent literacy skills, particularlyprint awareness, phonological sensitivity, letter

    knowledge, comprehension, including vocabulary development and socio-emotional skills. The learning stations are set up to provide a unique environment that encourages kids to use their creativity and become familiar with letters and words.

    Each station features a character from WordWorld (a WordFriend) and a literacy skill-building activity led by a facilitator. Three stations also include a craft activity. After participating in each literacy skill-building activity, children receive a sticker, specifically designed for that station, to display on their Explorers‘ hat. Once they


    have visited all the learning stations, children receive a WordWorld/PBS KIDS Raising Readers prize pack that may include WordWorld stickers, a DVD, the PBS KIDS Raising Readers Activity Guide, WordWorld show information and parent curriculum guide; as well as PBS KIDS Raising Readers tip sheets and additional promotional materials provided by the PBS station.

    Depending on the number of children and groups, the size of the zoo and the distance between the stations, this community engagement activity with all recommended activities will take between two-and-a-half and three hours. The program is customizable and can be adapted both in program scope and time to meet individual programmatic challenges and opportunities.


VI. Estimated Timing

    It is estimated that the entire program can run between two and three hours. If larger groups of children are coming to the event, the PBS station may want to stagger the children so that smaller groups come into the zoo at separate times.

    Children can also have a snack or meal before starting out on their zoo visit or at the appropriately designated time.

Specific times to note:

    Craft activity: 10 minutes

    Literacy skill-based activity: 10 to 15 minutes

    Station Rotations (walking between stations) 5 to 10 minutes

Sample Agenda


VII. Group Size and Activity Flow in Each Station

    ; It is best if literacy and craft activities are executed with no more than

    15 children. If group size is more than 15 children, divide the group in

    half and have one half of the group engage in the literacy skill building

    activity and one half of the group engage in the craft activity.

    ; If children are divided into two groups, volunteers will rotate each

    group between the literacy skill building and the craft activity.

    ; It is recommended that children spend 10-12minutes on each activity.

    ; Once children complete the literacy skill building activity, a teacher or

    volunteer gives each child a sticker for his/her hat.

VIII. Program Pilot and Evaluation

PBS KIDS Raising Readers: Literacy Day at the Zoo was pilot tested on October

    12, 2008 in San Antonio at the Fiesta Farm Petting Zoo in collaboration with KLRN. The program was attended by 75 children, 50 of whom were between three and five years old, and about 75 parents and caretakers.

    Overall, the program was well received by the children, their parents and caretakers and the KLRN staff and volunteers who orchestrated the event. The pilot test evaluation report is included in this guide as are the evaluation forms to help stations conduct their own evaluation activities.


IX. Overview of Learning Stations

Learning Station 1: WELCOME STATION - Timing: 25 minutes


    ; Orient children to the zoo

    ; Explain the format of the day to kids and teachers and parents

    ; Introduce children to WordWorld Character DUCK or DOG

Station Activities:

    ; A volunteer will greet children and teachers at the entrance to the zoo.

    The greeter can stand in front of a table that has a WELCOME BANNER

    sign hanging from it or in an area near where the sign is hanging.

    ; The volunteer will divide children into smaller groups (maximum of 15-18

    children per group).

    ; The volunteer can give teachers and chaperones any essential

    information pertaining to the day such as lunch or snack, tickets to special

    zoo attractions such as carousel and train rides, zoo map, and station

    rotation schedule.

    ; The volunteer will direct children and teachers to one of two places:

    1) WordWorld Costume Character Photo Area - Each child can

    have a PHOTO with the DUCK/DOG (Two volunteers will be

    required for DUCK/DOG: an actor inside and a handler).

    ; Children will either put their picture in their backpacks or they

    will give them to their teacher who will give it back to them

    later in the day.

    ; Teachers may need to have a medium-sized bag to hold the

    photos and 2 art projects to be made during the program.

    2) Explorer Hat Creation Area 4- or 6-ft tables can be set up for

    children to circle around. Place enough hats on table for each child

    to take one. Place color pencils or washable markers (note: hats

    will be blue) on the table for easy reach by children. ; Once a child finishes coloring his/her hat, teachers and chaperons help

    the child put the hat on. The hat is worn like a crown. ; When children finish coloring hats or taking photos they will switch to the

    other activity.

    ; After children finish both activities in the Welcome Station area, they will

    rotate on to one of the four remaining stations. Teachers will refer to their

    station schedules for correct locations and station times.

Volunteer Positions Needed: 5-6

    1 Greeter

    1 Photographer

    1 Duck/Dog Handler

    1 Duck/Dog Character

    1-2 Hat craft instructor


Activity Instructions

    1. Greet visitors and introduce the program in the following or similar


    ―I‘m so glad you could join us at the Zoo for WordWorld Day! In

    WordWorld, we love to play with words and letters. Today we are

    going to play with words, letters and wildlife! We have presents for

    everyone and lots of shows to entertain you taking place throughout

    the day.

    You are going to visit five stations today. After you visit a learning

    station, you will get a sticker to put on your hat. At the last learning

    station you will get a special prize pack for completing all activities.

    We‘re sure you‘ll have lots of fun today!‖

    2. Hand children zoo maps and BAGs (if available).

    3. Guide children to Welcome Station to A) table where they can pick

    up a hat to decorate or B) to take photos with DUCK/DOG.

OPTIONAL WELCOME STATION ACTIVITY Set up a free-play station where

    children finished with one or both activities described above can play with WordWorld toys. WordWorld can provide literacy-building products and toys to keep children engaged and to supplement the main activities.



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