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China Fruit & Vegetable Juice & Beverage Market Review & Outlook ...

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China Fruit & Vegetable Juice & Beverage Market Review & Outlook ...Chin

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    China Fruit & Vegetable Juice & Beverage Market Review & Outlook

    Proposal 2010/2011

    联系购买电话?010-82863480 公司名称?佐思信息 公司地址?北京市海淀区

    苏州街18号院长远天地大厦A2 1008-1室?100080?

    China Fruit & Vegetable Juice & Beverage Market

    Review & Outlook Proposal 2010/2011

Introduction

    This report relies on years of research on the fruit juice industry, combined with changes law of supply and demand over the years in the fruit juice industry, based on domestic market, couducted in-depth investigation and research on the enterprise group of the fruit juice industry. At the same time, aiming at the characteristics of the fruit juice industry and its downstream and upstream industries, cutting into the industry from different angles, the report also provides a powerful data support and professional market orientation for fruit juice enterprises, and provides authoritative, adequate, and reliable decision-making basis for enterprise development strategies making, enterprise decision-making and enterprise management. The report focuses on officla statistics, using quantitative and qualitative research method. Through the above research, the report attempts to answer the following points of great concern to the industry:

Introduction

    This report relies on years of research on the fruit juice industry, combined with changes law of supply and demand over the years in the fruit juice industry, based on domestic market, couducted in-depth investigation and research on the enterprise group of the fruit juice industry. At the same time, aiming at the characteristics of the fruit juice industry and its downstream and upstream industries, cutting into the industry from different angles, the report also provides a powerful data support and professional market orientation

    for fruit juice enterprises, and provides authoritative, adequate, and reliable decision-making basis for enterprise development strategies making, enterprise decision-making and enterprise management. The report focuses on officla statistics, using quantitative and qualitative research method. Through the above research, the report attempts to answer the following points of great concern to the industry:

    1. How will fruit (vegetable) juice and beverage benefit margin develop in 2011?

    2, How much is the potential growth in China fruit (vegetable) juice and beverage demand in 2011?

    3, How is the security abilities of the upstream raw material supply chain of China’s fruit (vegetable) juice industry in 2011?

    4, How is the cost-benefit of the processing and marketing of China’s fruit (vegetable) juice and beverage enterprises in 2011?

    5, How is the development strategy of China's leading companies in 2011?

    6, How is the future prospects for the China’s fruit juice market under the policy environment, raw materials security, market demand, cost-benefit and other constraints.

    This research consultancy report is based on the basic information of the National Bureau of Statistics, the State General Administration of Customs, the Ministry of Commerce, the State Council Development Research Center, the National Economic Information Center, the Ministry of Agriculture, China Beverage Industry Association, China Food Industry Association, the National Commercial Information Center, China Industry Research net and domestic and foreign related newspapers and magazines, as well as a wealth of information published and provided by specialized fruit juice-research units. It is the scientific basis for fruit juice beverage production enterprises, research units, distribution enterprises of fruit juice beverage industry to obtain an accurate picture of industry developments, to seize market opportunities, to make the right business orientation and a clear direction for enterprise development.

Table of Contents

    Introduction 1

    Chapter I Development Environment Analysis of 2010 China Fruit (Vegetable) Juice and Its Beverage Industry 10

    1.1 Analysis of China's Macroeconomic Environment Development 10 1.1.1 China's Macroeconomic Development in 2010 10

    1.1.2 Impact of Financial Crisis on China's Economy in 2010 11 1.1.3 Forecast on China's Macroeconomic Trend in 2011 11 1.2 Analysis of Industrial Policy Environment Development 12 1.2.1 Trend and Impact of Industrial Policy 12

    1.2.2 Analysis of Other Related Industrial Policies 13 1.3 Analysis of Indusrial Technical Environment 14 1.3.1 Status Quo of Domestic Technological Level 14 1.3.2 Main Direction of Industrial Scientific and Technological Innovation 15

    Chapter II Analysis of 2010 Overseas Juice and Juice Beverage Industry Development Status 17

    2.1 Development Overview of Global Fruit (Vegetable) Juice and Beverage Industry 17

    2.2 Analysis of Fruit (Vegetable) Juice and Beverage Industry

    19 Development of Global Major Countries

    2.2.1 Analysis of the U.S. Fruit (Vegetable) Juice and Beverage Industry Development 19

    2.2.2 Analysis of German Fruit (Vegetable) Juice and Beverage Industry development 22

    2.2.3 Analysis of British Fruit (Vegetable) Juice and Beverage Industry Development 24

    2.2.4 Analysis of Japanese Fruit (vegetable) Juice and Beverage Industry 26

    Chapter III Upstream Industry Analysis of 2010 Chna’s Fruit (Vegetable ) Juice and Beverage Industry 30

    3.1 Analysis of China’s Fruit and Vegetable Planting Industry Development 30

    3.1.1 Analysis of China's Fruit and Vegetable Production 30 3.1.2 Analysis of China's Fruit and Vegetable Consumption 32 3.1.3 Analysis of China's Fruit and Vegetable Price Variation 33 3.1.4 Analysis of China’s Fruit and Vegetable Import/Export 34

    3.1.5 Analysis of China Fruit (Vegetable) Processing 36 3.2 Analysis of Sugar Industry Development in China 38 3.2.1 Analysis of China's Sugar Production 38

    3.2.2 Analysis of China's Sugar Consumption 40

    3.2.3 Analysis of China's Sugar Price Variation 44 3.2.4 Analysis of China’s Sugar Import / Export 46

    3.2.5 Analysis of China’s Sugar Substitutes in China 47

    3.3 Analysis of Impact of Upstream Industry to Fruit (Vegetable) Juice and Beverage Industry 51

    3.3.1 Analysis of Production and Consumption Variation Impact of Upstream Raw Materials 51

    3.3.2 Analysis of Impact of Upstream Raw Material Price Variation 52

    3.3.3 Analysis of Fruit (Vegetable) Juice and Beverage Products Structural Changes 54

    Chapter IV Analysis of 2010 China Fruit (Vegetable) Juice and Beverage Market Supply and Demand 55

    4.1 Analysis of 2010 Fruit (Vegetable) Juice and Beverage Demand 55 4.1.1 Fruit (Vegetable) Juice and Beverage Market Scale 55 4.1.2 Analysis of Fruit (Vegetable) Juice and Beverage Consumption 55 4.2 Analysis of Development Characteristics of 2010 China’s Fruit (Vegetable) Juice and Beverage Market 56

    4.2.1 More and More Upstream Fruit and Vegetable Base Consruction 56 4.2.2 Growing Investment Enthusiasm Enterprises Started Layout in the Whole Country 57

    4.2.3 Recovery Growth of Apple Juice Concentrate Export Market 63 4.3 Analysis of 2010 China’s Fruit (Vegetable) Juice and Beverage

     Product 64

    4.3.1 Overall Analysis of Fruit (Vegetable) Juice and Beverage Production 64

    4.3.2 Analysis of Fruit (Vegetable) Juice and Beverage Production by Region 64

    4.3.3 Analysis of 2010 Fruit (Vegetable) Juice and Beverage Production by Varieties 66

    4.4 Analysis of 2010 China’s Fruit (Vegetable) Juice and Beverage Market Price 75

    4.4.1 Price Analysis 75

    4.4.2 Analysis of Product Cost Composition 75

    Chapter V Fruit (Vegetable) Juice and Beverage Import / Export in 2010 77

    5.1 Overall Analysis of Fruit (Vegetable) Juice and Beverage Trade in 2010 77

    5.2 Analysis of Fruit (Vegetable) Juice and Beverage Import/Export in 2010 77

    5.2.1 Import / export analysis 77

    5.2.2 Analysis of import/export structure 78

    5.2.3 Import / export source analysis 81

    5.3 Import/Export Analysis of Major Varieties of Fruit (Vegetable) Juice and Beverage in 2010 81

    5.3.1 Imported frozen orange juice 81

    5.3.2 Export of concentrated apple juice 85

    Chapter VI Competitive Analysis of Fruit (Vegetable) Juice and Beverage Industry in 2010 90

    6.1 Research and Analysis of Competitors of Fruit (Vegetable) Juice and Beverage Industry in 2010 90

    6.1.1 General analysis of soft drink industry size of the industry 90 6.1.2 Production competitive analysis of competitive industry 94 6.1.3 Comparison of profiTableility of competitive industry 95 6.1.4 Comparison of solvency in competitive industry 97 6.1.5 Comparison of operation capacity in competitive industry 98 6.1.6 Comparison of competitiveness of competitive industry 100 6.1.7 Comprehensive analysis of competitiveness of fruit juice drinks industry and other soft drinks 103

    6.2 Analysis of Competition in Fruit (Vegetable) Juice and Beverage Market in 2010 103

     6.2.1 Fruit (vegetable) juice and beverage market trends 1036.2.2 Competition analysis of key production and sales areas 104 6.2.3 Analysis of major enterprise/brand market share 108 Chapter VII Analysis of Leading Enterprises in China’s Fruit (Vegetable) Juice Industr110 y

    7.1 Overview of Manufacturing Enterprises in 2010 110 7.2 Proposed and Under-Construction Projects of Main Production Enterprises in 2010 111

    7.3 Study of Major Manufacturers in 2010117

    7.3.1 Hangzhou Wahaha Group Co., Ltd. 117

    7.3.2 Coca-Cola Company 121

    7.3.3 PepsiCo 126

    7.3.4 Beijing Huiyuan Group 129

    7.3.5 Uni-President Group 135

    7.3.6 Ting Hsin (Master Kong) Group 139

    7.3.7 Shaanxi Haisheng 142

    7.3.8 Shandong Andre 145

    7.3.9 SDIC Zhonglu Fruit Juice Co., Ltd 147

    7.3.10 Shaanxi Hengxing 151

    Chapter VIII Forecast on Development Trends of Fruit Juice Beverage Industry in 2011 153

    8.1 Forecast on China’s Upstream Fruit Juice Supply Support Capability in 2011 153

    8.1.1 Forecast on Raw Material Supply 153

    8.1.2 Forecast on Raw Material Price Development Trend 153 8.2 Forecast on China’s Fruit (Vegetable) Juice and Beverage Supply and Demand Development in 2011 154

    8.2.1 Production Forecast 154

    8.2.2 Market Demand Forecast 155

    8.3 Forecast on China’s Fruit (Vegetable) Juice and the Beverage Price Fluctuation in 2011 155

    8.4 Forecast on China’s Fruit (Vegetable) Juice and the Beverage Import/Export in 2011 156

    8.5 Suggestions on China’s Fruit (Vegetable) Juice and the Beverage Industry Risk and Investment 157

    8.5.1 Analysis on the Driving Forces of China’s Fruit (Vegetable)

    Juice and the Beverage Industry Development 157

    8.5.2 Analysis on Unfavorable Factors of China’s Fruit (Vegetable) Juice and the Beverage Industry Development 158

    8.5.3 Investment Suggestions 158

    Appendix TOP10 Events in China’s Soft Drink Industry in 2010 161

    Figure & Table

    Fig. 2-1 Sales Revenue and Sales Volume of Global Fruit (Vegetable) Juice and Beverage Market, 2005-2010 17

    Fig. 2-2 Sales Revenue Proportions of Global Fruit (Vegetable) Juice and Drink by Type, 2010 18

    Fig. 2-3 Sales Proportions of Global Fruit (Vegetable) Juice and Drink by Region, 2010 18

    -4 Sales Proportions of Global Major Fruit (Vegetable) Juice Fig. 2

    and Beverage Enterprises, 2010 19

    Fig. 2-5 Sales Revenue and Sales Volume of the U.S. Fruit (Vegetable) Juice a nd Beverage Market, 2005-2010 20

    Fig. 2-6 Sales Revenue Proportions of the U.S. Fruit (Vegetable) Juice and Drink by Type, 2010 20

    Fig. 2-7 Fruit (Vegetable) Juice and Drink Market Shares of Different Regions in U.S. Total, 2010 21

    Fig. 2-8 Sales Proportions of the U.S. Major Fruit (Vegetable) Juice and Beverage Enterprises, 2010 22

    Fig. 2-9 Sales Revenue and Sales Volume of German Fruit (Vegetable) Juice and Beverage Market, 2005-2010 22

    Fig. 2-10 Sales Revenue Proportions of German Fruit (Vegetable) Juice and Drink by Type, 2010 23

    Fig. 2-11 Sales Proportions of German Major Fruit (Vegetable) Juice and Beverage Enterprises, 2010 23

    Fig. 2-12 Sales Revenue and Sales Volume of British Fruit (Vegetable) Juice and Beverage Market, 2005-2010 24

    Fig. 2-13 Sales Revenue Proportions of British Fruit (Vegetable) Juice and Drink by Type, 2010 25

    Fig. 2-14 Fruit (Vegetable) Juice and Drink Shares of Different Regions in British Total, 25

    2010 25

    Fig. 2-15 Sales Proportions of British Major Fruit (Vegetable) Juice and Beverage Enterprises, 2010 26

    Fig. 2-16 Sales Revenue and Sales Volume of Japanese Fruit (Vegetable) Juice and Beverage Market, 2005-2010 26

    Fig. 2-17 Sales Revenue Proportions of Japanese Fruit (Vegetable)

Juice and Drink by Type, 2010 28

    Fig. 2-18 Fruit (Vegetable) Juice and Drink Shares of Different Regions in Japanese Total, 2010 28

    Fig. 2-19 Sales Proportions of Japanese Major Fruit (Vegetable) Juice and Beverage Enterprises, 2010 29

    Fig. 3-1 Total Output and Planting Area of Fruit in China, 2003-2010 30

    Fig. 3-2 China’s Fruit Outputs by Varieties, 2010 31

    Fig. 3-3 Fruit Per Capita Consumption in China, 2008-2010 32 Fig. 3-4 Fruit Wholesale Price in China, 2008-2010 33

    2010 34 Fig. 3-5 China’s Fruit Price Trend by Variety, 2008-

    Fig. 3-6 China’s Fruit Import Volume and Import Sum, 2005-2010 35 Fig. 3-7 China’s Fruit Export Volume and Export Sum, 2005-2010 36

    Fig. 3-8 Fruit Consumption Distribution in China, 2010 37 Fig. 3-9 Fruit Consumption of Different Consuming Channels in China, 2000-2009 37

    Fig. 3-10 Comparison of Processed Fruit Per Capita Consumption between China and the United States, 2009 38

    Fig. 3-11 China's Sugar Output, 2004/05-2010/11 39

    Fig. 3-12 China's Sugar Consumption, 2004/05-2010/11 41 Fig. 3-13 Per Capita Sugar Consumption in China, 2004/05-2010/11 41 Fig. 3-14 Proportion of China's Industrial Consumption of Sugar, 2010 42

    Fig. 3-15 Wholesale Price of White Granulated Sugar in Main Producing Area - Nanning, 1998-2010 45

    Fig. 3-16 Wholesale Price of White Granulated Sugar in Major Sales Areas of China, 1998-2010 45

    Fig. 3-17 China’s Sugar Import Volume, 2005-2010 46

    Fig. 3-18 China’s Sugar Export Volume, 2005-2010 47

    Fig. 3-19 Starch Sugar Output and Consumption in China, 1998-2010 48 Fig. 3-20 Saccharin Output and Prediction of Domestic Sales in China, 1998-2010 50

    Fig. 3-21 Monthly Price Trend of Sugar and Frozen Orange Juice, 2005-2010 52

    Fig. 4-1 Outputs of China’s Fruit (Vegetable) Juice and Beverage, 2005-2010 64

    Fig. 4-2 Output Proportions of China’s Fruit (Vegetable) Juice and Beverage by Region, 2010 65

    Fig. 4-3 Outputs of China’s Fruit (Vegetable) Juice and Beverage by Variety, 2010 66

    Fig. 4-4 Output s of China’s 100% Fruit (Vegetable) Juice, 2005-

    2010 67

    Fig. 4-5 Outputs of China’s Mid/High Concentration Fruit (Vegetable) Juice, 2005-2010 69

(25%-99% juice content) 69

    Fig. 4-6 Outputs of China’s Low-Concentration Fruit (Vegetable)

    Juice, 2005-2010 69

    (Less than 24% juice content) 69

    Fig. 4-7 Outputs of China’s Concentrated Fruit (Pulp) Juice, 2005-

    2010 72

    Fig. 4-8 Export Market Share of Top 5 Juice Enterprises and Industrial Concentration, 2009 73

    Fig. 4-9 Export Market Share of Top 5 Juice Enterprises and Industrial Concentration, 2010 74

    Fig. 4-10 Monthly Price Monitoring of China’s Fruit and Vegetable

    ts, 2008-2010 75 Juice and Beverage Produc

    Fig. 4-11 Product Cost Composition of China’s Major Fruit and Vegetable Juice and Beverage Enterprise, 2010 76

    Fig. 5-1 Import Volume and Amount of Fruit (Vegetable) Juice and Beverage of China, 2005 ~ 2010 77

    Fig. 5-2 Export Volume and Amount of China's Fruit (Vegetable) Juice and Beverage, 2005 ~ 2010 78

    Fig. 5-3 Import of Fruit (Vegetable) Juice and Beverage of China by Category, 2010 79

    Fig. 5-4 Export of China's Fruit (Vegetable) Juice and Beverage by Category, 2010 80

    Fig. 5-5 Import Volume and Price of Frozen Orange Juice of China, 2005-2010 82

    Fig. 5-6 Import of Frozen Orange Juice of China by Different Countries, 2010 83

    Fig. 5-7 Import of Frozen Orange Juice of China by Different Provinces, 2010 84

    Fig. 5-8 Frozen Orange Juice Import by Different Chinesee Enterprises, 2008-2010 85

    Fig. 5-9 Export Volume and Price of China’s CAJ, 2005-2010 86

    Fig. 5-10 Export of Concentrated Apple Juice of China by Different Countries, 2010 86

    Fig. 5-11 Export of China’s CAJ by Different Provinces, 2010 88

    Fig. 5-12 Export of China’s CAJ by Different Enterprise-Groups,

    2008-2010 89

    Fig. 6-1 Output of China's Soft Drinks Sub-industry, 2005 ~ 2010 95 Fig. 6-2 Comparison of Soft Drinks Sales Margin in Soft Drink Sub-Industry, 2003-2010 96

    Fig. 6-3 Comparison of Solvency Indicators of Soft Drink Sub-industries, 2003-2010 97

    Fig. 6-4 Comparison of Accounts Receivable Turnover in Soft Drink Sub-sector, 2003-2010 99

    Fig. 6-5 Comparison of Total Asset Turnover Ratio of Soft Drinks Sub-

sector, 2003-2010 99

    Fig. 6-6 Output in Main Production Areas of China's Fruit (Vegetable) Juice and Beverage, 2005-2010 105

    Fig. 6-7 Proportion of Drinks Consumption in Chengdu Beverage Market, 2010 107

    Fig. 6-8 Market Share of China's Major Fruit (Vegetable) Juice and Drink Companies, 2010 108

    Fig. 7-1 Development of China’s Fruit (Vegetable) Juice and Beverage Enterprises, 2003-2010 110

    Fig. 7-2 Main Operation Indicators of China’s Fruit (Vegetable)

    2010 111 Juice and Beverage Enterprises, 2003-

    Fig. 7-3 Trend of Main Economic and Financial Indicators of Coca-Cola’s Dongguan Subsidiary, 2005-2009 125

    Fig. 7-4 Sales Revenue and Constitution Change of Product Sales

    -2010 132 Revenue of Huiyuan Group, 2009

    Fig. 7-5 Trend of Major Economic and Financial Indicators of Beijing Huiyuan Group, 2005-2010 134

    Fig. 7-6 Trend of Major Economic and Financial Indicators of Uni-President Group, 2005-2010 138

    Fig. 7-7 Trend of Major Economic Indicators of Haisheng Group, 2005-2010 144

    Fig. 7-8 Trend of Main Economic and Financial Indicators of Andre Group, 2005-2010 147

    Fig. 7-9 Trend of Major Economic and Financial Indicators of SDIC Zhonglu, 2005-2010 149

    Fig. 7-10 Output of China's Leading Manufacturer of Concentrated Apple Juice, 2010 152

    Fig. 8-1 Forecast on the Supply of China’s Fruit Juice Raw Material,

    2005-2011 153

    Fig. 8-2 Forecast on the Trend of China’s Fruit Juice Raw Material Price, 2005 -2011 154

    Fig. 8-3 Forecast on China’s Fruit (Vegetable) Juice and Beverage Output, 2005-2011 155

    Fig. 8-4 Forecast on the FOB Price Trend of China’s Apple

    Concentrated Juice, 2005-2011 156

    Fig. 8-5 China’s Fruit (Vegetable) Juice and the Beverage Import/Export, 2005-2011 157

Table 3-1 China’s Fruit Import and Import Sum by Variety, 2005-

    2010 35

    Table 3-2 China’s Fruit Export Volume and Export Sum by Variety,

    2005-2010 36

    Table 3-3 China's Sugar Production by Classification, 2005/06-

2008/09 39

    Table 3-4 China's Cane Sugar Production by Province, 2004/05-2010/11 40

    Table 3-5 China's Beet Sugar Production by Province, 2004/05-2010/11 40

    Table 3-7 Sugar Consumption of China's Major Industrial Enterprises (Beverage Enterprises), 2009 43

    Table 3-8 National Sugar Supply and Demand Balance, 2005/2006-2010/2011 44

    Table 3-9 China’s Sugar Import Volume, 2005-2010 46

    2010 47 Table 3-10 China’s Sugar Export, 2000-

    Table 3-11 Starch Sugar Production and Consumption in China, 1998-2010 48

    Table 3-12 Top 20 Starch Sugar Production Enterprises in China 49 Table 3-13 Saccharin Production and Consumption in China, 1998-2010 49

    Table 3-14 Production of Other Major Substitutes in China, 1998-2010 50

    Table 4-1 Major Scale Indexes of China’s Fruit (Vegetable) Juice and Beverage Industry, 2004-2010 55

    Table 4-2 Subsidiaries and Distribution of China's Leading fruit and Vegetable Juice and Beverage Production Enterprises, 2010 58 Table 4-3 Outputs of China’s Fruit (Vegetable) Juice and Beverage by Region, 2005-2010 65

    Table 4-4 Major Representative Enterprises of China’s 100% Fruit (Vegetable) Juice 68

    Table 4-5 Major Representative Enterprises of China’s Low-

    Concentration Fruit (Vegetable) Juice 70

    Table 4-6 Major Representative Enterprises of China’s Concentrated Fruit (Pulp) Juice 72

    Table 4-7 Top 10 Enterprises of China’s Apple Juice Concentrate Processing, 2009 74

    Table 5-1 Import of Fruit (Vegetable) Juice and Beverage of China by Category, 2009-2010 79

    Table 5-2 Export of China's Fruit (Vegetable) Juice and Beverage by Category, 2009-2010 80

    Table 5-3 Import of Frozen Orange Juice of China by Different Countries, 2009-2010 83

    Table 5-4 Import of Frozen Orange Juice of China by Different Provinces, 2009-2010 84

    Table 5-5 Frozen Orange Juice Import by Different Chinesee Enterprises, 2008-2010 85

    Table 5-6 Export of Concentrated Apple Juice of China by Different Countries, 2009-2010 87

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