DONER SENIOR LEVEL STAFF CHANGES REINFORCE
AGENCY’S COMMITMENT TO EXCELLENCE
Southfield, Mich. -- (March 10, 2010)
Doner has promoted several employees within its Brand Leadership and Media teams. They are: Jessica Perry, VP, strategic planner; Jessica (Bejin) Tobin, VP, brand leader; Jennifer Quenville, senior VP, strategic leader; Alicia Lingenfelter, VP, associate media director and Suzanne Perry, digital media supervisor.
; In her new role as VP, strategic planner, Perry will report to Alison
Taubman, Doner executive VP, chief strategy officer, and will be
responsible for leading the day-to-day strategic planning and research
initiatives for the agency’s Quaker State, Shell Car Care and Owens
; In her previous position as senior brand planner, she was responsible for
consumer insights, business analysis and strategy development for several
of the agency’s accounts.
; Perry has spent her career gathering and analyzing information to uncover
everything there is to know about people and their buying habits.
Jessica (Bejin) Tobin
; As VP, brand leader, Tobin will report to Cindy Kenety, Doner executive
VP, brand leader, and will supervise the agency’s Bush’s Beans and
Chiquita accounts, managing all aspects of the business including strategy,
creative development, production and media planning.
; In her most recent position as brand leader, her contribution to the
strategic and creative development initiatives on both businesses has been
; Under her watch, Bush’s Baked Beans successfully launched an entirely
new eating occasion and is about to launch two new flavors.
; The promotion of Quenville recognizes the continued leadership she has
demonstrated for several of the agency’s clients including Great Wolf
Resorts, Auto Club of Southern California and Things Remembered.
; As senior VP, strategic leader, Quenville will report to Greg Clausen,
Doner executive VP, chief media officer.
; Since joining Doner in 2000 as VP, associate media director, Quenville
has led the media planning and buying for a wide array of the agency’s
; Lingenfelter joined Doner in 2007 as an associate media director, and has
played an integral role in moving the media planning for several of the
agency’s online clients to a more channel agnostic approach.
; As VP, associate media director, Lingenfelter will report to Clausen and
will be responsible for overseeing the media planning and buying for the
agency’s AutoTrader.com and Lexmark accounts and will also play a role
in new business efforts.
; In her new role as digital media supervisor Perry will report to
Lingenfelter and will be responsible for managing the digital media
planning, research and strategic development for the agency’s Lexmark,
Polartec, Coleman and Old Country Buffet accounts.
; With an extensive background in integrated media planning, research and
strategy development Perry most recently held the position of senior
digital media planner.
; In this position she was responsible for developing national and local
digital and innovative media strategies for the agency’s clients.
; “As the agency begins a new chapter we’re focused on recruiting and
growing the best and brightest employees. People that can immediately
make a contribution to our clients’ businesses,” said David DeMuth, co-
CEO, president, Doner.
Doner, based in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $1.5 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, Amazon.com, The Coca-Cola Company, ADT, DuPont, The Coleman Company, Shell Oil and Sherwin-Williams. A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ businesses.