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E-commerce-Analyst-Overviewdoc - Redmelon

By Steven Marshall,2014-03-28 01:30
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E-commerce-Analyst-Overviewdoc - RedmelonE,e

E-commerce Analyst

    Price: ?1,500 per year

    or ?150 per month (min 3 month with 1 month notice)

    E-commerce reporting that you can understand and react to.

    'report, analysis, advice'

How does it work?

    1. We Research, Analyse and Report on the online activities of your

    business and your key competitor.

    2. We deliver the report and have an informal telephone

    consultation/discussion.

    3. You action the Executive Summary suggestions.

Can I see a Report?

    Sure, we have a sample report to give you an idea of what you will be getting.

View a Sample Report

E-commerce Analyst

    Price: ?1,500 per year

    or ?150 per month (min 3 month with 1 month notice)

    One of the increasing challenges of running an online store is collating and analysing all the data that is available to you and using it to grow your business.

    Your business, both online and offline, has many facets. And every one of them is connected. This is why we have created our E-commerce Analyst service.

    We will focus on your online business and its position on the Internet.

    We will work with you to analyse the online experience you offer your customers.

    Essentially we will create an online business plan, then advise how it should be implemented and work with you to maintain the plan.

    We will analyse the key activities that drive traffic to the web-site, such as optimising marketing activities to ensure you get the most from your spend.

    Our report includes an Executive Summary which outlines the key actions to be performed in the coming month. As well as a follow up statement on last months actions.

How does it works?

    As soon as you sign-up we start with an initial one hour telephone Consultation/Information gathering session to ensure we understand the goals of your business. From this each month we perform the following steps:

    1. We Research, Analyse and Report on the online activities of your

    business and your key competitor.

    2. We deliver the report and have a short telephone

    consultation/discussion.

    3. You Action the Executive Summary suggestions.

    The steps above are then repeated each month as we work together to fine tune your business.

    Actions in the Executive Summary could be carried out by you (the client), a third party supplier or us. Any Actions recommended are separate and apart from the E-commerce Analyst service.

What do I get?

    To kick start the process we will offer you an hour long telephone consultation where we will learn more about your business and set key objective.

    We will work with your to develop a plan that is in line with your company's over all mission statement

    You will then receive a monthly report that covers the key performance indicators set for your business. Additional work that is recommended within the reports will be at an additional cost and will be quoted separately.

    Each month you will be provided with a report that outlines the position of your companies online presence. This will be framed against one of your main competitors to give a comparative analysis.

What is in the Report?

Executive Summary

    Each report comes with an Executive Summary sheet that outlines the key performance indicators for your company along with a set of 'Actions' to be performed that month.

Website Statistics

    Key statistics from you web analytics will be summarised to give you easy to digest data that you can react to.

Website issues and suggestions

    We will test your website and make suggestion to improve the over all customer experience. For example, is there a clear Call to Action on key pages, does the Store Search deliver expected results.

W3C Compliance

    We will check your HTML code for Web Standards Compliance.

Site Uptime

    The websites monthly uptime and availability.

Speed Test

    We will test the speed of your website as slow loading sites can affect rankings and put off visitors.

Online Marketing

    ; Search Engine Optimisation

    We will work with you to define a set of keywords to monitor and

    report on their performance. E.g. Pages index, Page rank, Meta

    data, Key Phrases, Inbound links.

    ; Search Engine Marketing

    We will monitor you and your competitors Pay-Per-Click

    marketing as well as monitoring your chosen keywords and the

    activity of them on the web.

    ; Blog

    Help with driving your content strategy. And monitoring

    competitor blog activity.

    ; Email Marketing

    Monitor, report and analyse your competitors email marketing

    activities.

    ; Banner Ads/Online Advertising

    Analyse opportunities for advertising your company online.

    ; Social Media

    Monitor suitable social media networks to help grow your

    business including Facebook, Twitter, Linked In, My Space,

    YouTube and other networks.

    Can I see a Report?

    Sure, we have a sample report to give you an idea of what you will be getting.

    View a Sample Report

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