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Procedures for Asking Members to Renew

By Joseph Peters,2014-04-29 07:08
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Procedures for Asking Members to RenewFor,for,FOR

    WTS Membership Retention and Recruitment Taskforce

    “How-To Guide”

    Date Updated: February 18, 2006

    Page 1 of 13

    Table of Contents

    1.0 Procedures for Asking Members to Renew 2.0 How to Re-energize Your Meetings and Your Members…..Even

    with a Geographically Diverse

    3.0 Downloading Chapter Membership Reports from the Website

     3.1 Interpreting Chapter Membership Reports

     3.2 Other

     3.3 Updating Member Information

    4.0 How All Chapter Committees Encourage New Members 5.0 Programs Build Membership

    Page 2 of 13

1.0 Procedures for Asking Members to Renew

Background Information

    WTS now utilizes an anniversary based membership expiration system. The anniversary system means stthat each member who joins WTS (began on January 1, 2005) has an expiration date one year from the stdate that they joined. All WTS members who joined prior to January 1, 2005 will retain the membership stthexpiration date of December 31. For example, if someone joined on May 14, renewal date would be thMay 15 of the following year.

    Renewal invoicing for the anniversary system will clearly take a different approach then the annual system that was used in the past. Under the new system, renewal invoices will be batched by month. For example, all members who have a membership expiration date that falls in the month of May will threceive their renewal invoices at the same time. All of them will have until June 30 to renew their

    membership before a $10 new member fee is applied. This means that there will be 12 renewal invoice mailings a year from International (corresponding to the 12 months in the year). Invoices will be sent out tharound the 20 of the month before the expiration. For example, May renewal will have their invoice sent thto them around the 20 of April.

Recipe for Success

    Since we have changed to an anniversary system, it may be beneficial to designate a membership committee member who is in charge of renewal invoicing/reminders. You may need to bump up the volunteers on this effort as it gets close to December since a majority of our membership is still on the old renewal cycle. The following is a step-by-step example of how one should proceed when contacting membership at renewal time. This process will need to be repeated 12 times a year and will be thoverlapping. For this example, the person has an annual renewal date of April 30.

    What is most important is to do these steps for the majority of your members who will be renewing in January!

    Example of timeline for members expiring in April. This is the minimum that should be done each month.

     thMarch 10 Prepare a list of those in your chapter that are going to have their membership expire in

    April. This can be done by looking at the International Chapter Membership Reports

    (these can be downloaded from the website-See Section 3.0). The date that their

    membership ends is listed in column AH entitled “mem_date_end”.

     thMarch 20 Send e-mail to those whose membership expires in April. Use the following as a

    template:

     Dear Greater New York Chapter Members,

     This e-mail follows up on the WTS International renewal forms we sent by mail. If you

    have not received a renewal form, please go online to renew your membership at

    www.wtsinternational.org/renew. If you need your membership number to log in to the

    Web site, reply to this e-mail. We hope that you renew your membership and join us for

    another exciting year. Our chapter is committed to providing you with access to industry

    leaders, supporting professional development, and pursuing the advancement of women

    in transportation. Please renew your membership today! Sincerely,

     Mary Jones, Membership Chair

     stMarch 21 Create and send letters to members; include the most recent newsletter. Letter should

    list 2005 highlights and offer a preview of 2006. Include Web site address for renewing, stand emphasize the May 31 deadline.

    Page 3 of 13

    thApril 5 Look online for members that have not renewed. Have board members call them

    personally.

     thApril 29 Look online again and send an e-mail or formal letter to non-renewing members.

When a person renews……

    Send the verbiage below via e-mail or personal note.

    Dear Mr. Smith,

    Thank you very much for renewing your membership to WTS-Greater New York. We are grateful

    for your support of our chapter. I hope to see you at our next event on XXXX, with our guest

    XXXX.

    Sincerely,

    Mary Jones, Membership Chair

    Page 4 of 13

2.0 How to Re-energize Your Meetings and Your Members…..Even

    with a Geographically Diverse

    The greatest challenge for a chapter whose members are spread out geographically is having a large numbers of members that may never attend a program or event and therefore do not feel connected to the chapter. This dissatisfaction may lead to losing a member that could be adding great value. Diversity of skill and location is a great benefit to the transportation industry and the growth of WTS.

Suggestions for Maintaining/Expanding a Geographically Diverse Chapter

    1. Present Agency Executives that everyone will want to see they’ll make the drive for it!

    2. Price events so that the chapter does not lose money on the event. Do not be scared of a higher

    price. A higher price implies value and quality and insures the members investment of time as

    well as money.

    3. Email communication make sure to keep everyone abreast of events.

    4. Efficient web postings and access to the web be sure the website is updated and refer to it in

    communications of all kinds

    5. Alternate geographic location of planned events

    6. Large yearly or quarterly event that is a ? day to attract a one time larger crowd

    7. Smaller subset meetings - traveling board

    8. Subset programs for further away areas

    9. Advance notice of programs and events always let members and non-members on your mailing

    list know about events at least 3 weeks ahead of time.

    10. Plan larger programs which have multiple topics and or speakers

    11. Web conferencing of meetings if available for board or committee members.

    12. Conference call meetings for board or committee members.

    13. Understand what members that are further away from a Metro area expected from WTS by

    conducting a survey. Use the results of the survey to meet as many individual needs you can in a

    collective manner

    14. Entertain the idea of a weekend event

    15. Combine a popular attraction or event with WTS the location should be exciting and

    professional.

    16. Encourage the further away members to take committee chair or executive positions in the

    chapter

    17. Write thank you notes or even personal emails to acknowledge members coming from far

    distances.

    Page 5 of 13

    3.0 Downloading Chapter Membership Reports from the Website

1. On the home page, www.wtsinternational.org, log 2. Then, select the Primary Chapter

    in using your WTS member number (000000-00, be that is displayed

    sure to include the dash) and password.