Lesson one: Community really works
No time to do an extended next installment of Project Open Kimono, the case-
study-in-progress that follows our B2B Marketing Manifesto campaign, but I
wanted to check in quickly with two big things we’ve already learned.
The Manifesto is, what — three days old, and it’s already flying off the virtual shelves — which we’re thrilled about it (Neil will update us all later). Better still, we’ve already learned two really interesting lessons:
One of the things we did to get the Manifesto off the ground was to share the piece in draft form with a few friends we’ve made online who also happen to be well-
regarded B2B bloggers. These generous people not only gave us their honest feedback — lots of really insightful thoughts — they were also kind enough to tell
their readers and followers about the Manifesto.