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[DRAFT COVER LETTER TO GO WITH THE INVITATION

By Clyde Carroll,2014-07-01 18:14
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[DRAFT COVER LETTER TO GO WITH THE INVITATION

PRESS RELEASE

    RUN FOR PINK OCTOBER TO RAISE BREAST CANCER AWARENESS

    Pantai Hospital Klang appeals to the community to ‘Care for the Cause’

30 October 2011, Klang: In its endeavor to raise awareness and appeal to ‘Care for

    the Cause’ of fighting breast cancer in Malaysia, the community health provider Pantai Hospital Klang organised the inaugural Pink Charity Run in Klang, attracting more than 1,200 participants.

    The proceeds and donations raised from the run were pledged to support community awareness efforts of the credible Breast Cancer Welfare Association (BCWA).

The Pink Charity Run was held in line with Pantai Hospital‟s strategic corporate social

    responsibility (CSR) initiatives and Think Pink! @ Hospital campaign.

    The Pink Charity Run was the first of its kind in Klang and will continue as an annual event in Klang, following Pantai Hospital‟s commitment to „educate, empower women

    of all ages on breast cancer through more awareness, early stage diagnosis and prevention while helping to ‘eradicate’ breast cancer.

    “We have always been committed as a responsible community healthcare provider in dealing with critical health issues and hazards in Klang. The Pink Charity Run will be our sustainable platform and continuing effort to raise positive awareness and action towards early detection and prevention of breast cancer,” says Stanley Lam, Chief

    Executive Officer, Pantai Hospital Klang.

    “Local initiatives such as The Pink Charity Run encourage participation, discussion and positive action amongst broader segments of women. More such initiatives should be planned to help cast the net to wider population for greater awareness,” adds Celebrity

    MC, Actress, Radio DJ Dato Yasmin Yusoff, Patron and Event Ambassador of The Pink Charity Run.

    “It is time that we women realise the threat of breast cancer - which can appear in anyone - and be more aware about prevention and early detection. Community initiatives such as The Inaugural Pink Charity Run will help educate one and all, especially young women, who may not be even aware of basic breast self-examination techniques for prevention,” asserts Miss World Malaysia 2009-2010 Thanuja Ananthan,

    Community and Youth Ambassador for The Pink Charity Run who ran 10km to show her support for breast cancer awareness.

    Winners of the Run took away exciting New Balance cash vouchers and prizes. The Pink Charity Run ended with much anticipated lucky draw whereby 10 winners received gift hampers. The event also had a crowd-pleasing performance by the Candy Girls, a group of breast cancer survivors who staged a marvelous dance performance and connected with hundreds of survivors to boost their self-esteem.

    In conjunction with the Charity Run, Pantai Hospital Klang with Hard Rock Café will be holding the Pink Mocktail Night on the 31st October 2011 as the closing event for Pink October. The night will include celebrity performances and will offer guests the opportunity to buy Pink Mocktails and Pink products. All proceeds from sale of these items will go to BCWA.

    Think Pink! - a breast cancer awareness programme, is a CSR initiative by the Pantai Group which leverages on four different platforms namely Think Pink!@Hospitals, Think Pink!@Workplace, Think Pink!@ Streets and Think Pink!@Online.

About Pantai Hospital Klang:

    Pantai Hospital Klang (PHK) has been well known for the past 30 years as a quality and affordable healthcare services provider to the Klang community. The centre was first established in January 1981 by 9 specialist consultants and started with 60 beds. PHK now operates in a purpose built hospital with 108 beds with 30 resident consultants specializing in various medical and surgical disciplines. PHK is accredited with the Malaysian Society for Quality in Health (MSQH) and is a member of the network of eleven hospitals within the Pantai Group throughout Malaysia.

Pantai Holdings Berhad

    Pantai Holdings Berhad (Pantai) is Malaysia's leading healthcare group with a network of eleven hospitals throughout Malaysia under two brands, Pantai Hospitals and Gleneagles Hospitals. These hospitals are located strategically in Kedah, Penang, Perak, Selangor, Kuala Lumpur, Melaka and Johor. Collectively, the Group has a total of more than 1,800 beds, with over 100,000 admissions a year. The Group is anchored by a pool of clinical professionals, consisting of more than 700 doctors and 2,000 nurses.

    Pantai also provides ancillary healthcare services including comprehensive laboratory and radiology facilities and rehabilitation services. Our College of Nursing & Health Science trains more than 600 nurses on a three-year curriculum.

    Pantai is part of Parkway Pantai Limited, a wholly owned subsidiary of Integrated Healthcare Holdings Sdn Bhd (IHHSB).

    For further information on Pantai www.pantai.com.my

    For media enquiries, please contact Ms. Tanzina Rahman at 03-2166 0006 or email tanzina@perceptionmanagement.com.my; or Ms. Celine Gomez at 03-3258 5432 or

    email at celine.gomez@pantai.com.my

-ENDS-

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