07 March 2007 For Immediate Release
Littlewoods launches new TV ad campaign
Littlewoodsdirect.com, the home of big brands, is launching a new TV advertising campaign on 10 March.
The advert stars Trinny & Susannah and will be shown in the commercial breaks of some key programmes including Dancing on Ice finale, Coronation Street, Rock Rivals, Ant and Dec’s Saturday Night Takeaway and Echo Beach. It supports a seven-week advertising
campaign, delivering 1300 TVR's to raise awareness of the brand and new collections.
In addition, a print campaign will also be launched in March. The series of three adverts will appear in monthly and weekly titles such as Marie Claire, Red, Glamour, Elle, Grazia, OK, Closer, In Style, Now, Take a Break, Chat and Bella - with a total circulation of 13.9m - from 17th March.
The new advert marks the first phase of a year long advertising campaign which will see the parent company, Littlewoods Shop Direct Group, increase its advertising investment in the LittlewoodsDirect.com brand above last years ?15m.
For enquiries please call Anthony Taylor, Head of External Communications, Littlewoods Shop Direct Group, 0870 263 3269
; Littlewoods Direct is a brand of the Littlewoods Shop Direct Group, the UK’s leading
online and home shopping retailer, with sales of circa ?2 billion. ; One in three households in the UK have one or more of the Littlewoods Shop Direct
Group’s books (Autumn/Winter and Spring Summer books).
; Shop online at www.littlewoods.com or www.littlewoodsdirect.com
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