Full Name: Özgür Döğerlioğlu
Title: Assist. Prof., Ph.D.
Office Location: Hisar Campus – B225
Office Phone Number: (212) 359 6941
Personal Url: www.mis.boun.edu.tr/dogerlioglu
Office Hour: Saturday 12:30-13:00
Course Hours: Saturday 09:30-12:30
Gaining and sustaining competitive advantage. Strategic analysis and
formulating strategy. Analytical frameworks to identify the sources of
competitive advantage. The impact of change and other important environmental forces on the opportunities for establishing & sustaining competitive advantage.
Upon completion of this course, the student will be able to:
; understand how firms gain & sustain competitive advantage
; analyze strategic business situations
; formulate new strategies
; make SWOT analysis
; evaluate sources of competitive advantage
; understand impact of environmental forces
Instructor led lectures with structured discussions.
Textbook: T.L. Wheelen, J.D. Hunger, “Strategic Management and Business
Policy, 12th Ed., 2009, Prentice Hall.
Word , Power Point
Project: Competitive Analysis for a Selected Industry 20%
Midterm Exam: 30%
Final Exam : 50%
1 General definitions; Goal, Mission, Grand Strategies (Ch.1)
Social Responsibilities (Ch.2,3), (ppt. 1)
3 Corporate Appraisal (Ch. 5), (ppt. 2)
4 Competitive Analysis (Ch. 4), R. H. Case, (ppt. 3)
5 Environmental Analysis (Ch.4), R.H. solution
6 Market Research, Forecasting, Segmentation, (ppt. 4)
7 Environmentalism and Green Revolution
8 MIDTERM EXAMINATION( 27 November 2010)
9 Competitive Strategies (Ch.6)
10 Volume & Cost Strategies (Ch.7,8)
11 Product – Market Strategies ,
Strategic Brand Management (Ch.7,8)
12 Project presentations ( 25 December 2010)
13 Corporate Identity, Corporate Culture
At Boğaziçi we are committed to the highest standards of ethical conduct and academic excellence. Any student found guilty of plagiarism, fabrication, cheating on an exam, or purchasing papers or other assignments will immediately receive a failing grade on the assignment and in the course, and will be reported for disciplinary action. Falsified medical excuses and presenting another student’s work as your own fall within the guidelines of this policy.