Sample Search Documentation EXECUTIVE ADVANTAGE GROUP Candidate Summary
Consultants in Personalized Executive Search
Candidate Summary
Search: Vice President of Marketing
Candidate: David A. Doe
PERSONAL
Residence: Somewhere, California
E-mail: ddoe@aol.com
Telephone: 555-555.4220 (W)
555-555.2130 (C)
555-555.6398 (H)
555-555.8824 (F)
EDUCATIONAL BACKGROUND
MBA, Stanford Graduate School of Business, Stanford, California BS, Rensselaer Polytechnic Institute, Troy, New York
CAREER EXPERIENCE
Present Company Inc. 2001 - Current
Publicly traded worldwide leader in broadcast quality Video over IP gateways and multiplexers
Executive Vice President of Marketing and Sales, and Corporate Officer
st1 Previous Company 2001
A pre-IPO pioneer in the secure delivery of encrypted information and documents over the Internet via e-mail
without the need to download install, learn or use any special software Vice President of Marketing
nd2 Previous Company 2000
A pre-IPO wireless Internet software company dedicated to delivering on the promise of the wireless web by
allowing users to aggregate, clip and send information of their choice to wireless internet-enabled devices
Vice President of Marketing
Mitsubishi Electronics America, Inc. 1998 - 2000
One of the world’s largest electronics companies with over $40 billion in sales
Senior Vice President of Marketing, Information Technology Group
Compaq Computer Corporation 1998
The wireless carrier telecommunications software division of this company with over $40 billion in sales
Director of Marketing, Wireless Telecom Solutions Division
Paging Network, Inc. (PageNet) 1996 - 1997
World’s largest wireless messaging company with over 10 million customers and $800M in revenues
Vice President of Marketing, Voice Products and Services
Dataquest, Inc., San Jose, California 1994 - 1995 The largest high technology marketing consulting firm with over $70 million in annual revenues
Vice President, Consulting
50 Airport Parkway ; San Jose, California 95110 ; Phone: 408.451.8414 ; Fax: 408.904.4935 Executive Advantage Group, Inc. Offices in Silicon Valley and the Pacific Northwest
Sample Search Documentation EXECUTIVE ADVANTAGE GROUP Candidate Summary
Consultants in Personalized Executive Search
Regis McKenna, Inc., Palo Alto, California 1993 - 1994
A premier high technology public relations and marketing consulting firm with over 150 professionals Partner, and Director Personal Computer Practice
Gartner Group / Infocorp, Santa Clara, California 1986 - 1993
A high technology computing and communications market research and consulting firm
Group Vice President Microsystems, Software and Distribution Research
Prentice Corporation, Sunnyvale, California 1980 - 1985
A medium-sized manufacturer of data communications products, including: modem, line drivers and multiplexers Vice President and Multiplexer Marketing Manager
Rolm Corporation, San Jose, California 1978 - 1979
A leading provider of private telecommunications systems and applications
Manager of Corporate Financial Planning
FMC Corporation, San Jose, California 1974 - 1978
A transportation, oil and gas products include fluid control, measurement, loading, and blending systems provider. Senior Database Analyst, Central Engineering Labs
EXECUTIVE SUMMARY
With over 20 years of marketing experience, 8 years of which have been as an industry marketing executive and 10 of which have been as a marketing consulting executive, David Doe is currently Executive Vice President of Marketing and Sales, and Corporate Officer with his Present Company, Inc., a publicly traded worldwide leader in broadcast quality Video over IP gateways and multiplexers. Reporting to the President and CEO, David is responsible for all worldwide sales and marketing activities, including product marketing and customer support. With major customers include CNN, Deutsche Telekom, British Telecom, Thomson/Alactel, SAIC, Williams Communications and Genesis Networks, he has created a new category, providing breakthrough transmission of broadcast-quality video over IP networks around the world.
Having developed and headed the marketing function within his present company, David has created marketing, positioning and branding strategies for the company and new product launches while directing all marketing communications, and public relations creative, approach, and content, and leads product marketing initiatives. In addition, David changed key staff efforts from relationship focus to sales focus, and has been responsible for driving the initial sales for his present company products creating a new category and closing over $3 million in sales in less than three months.
ndDavid has worked at start-ups a small as seven employees (his 2 Previous Company), companies of several
hundred employees (Prentice Corporation), and companies with revenues in excess of several $ billion (Compaq, PageNet, Mitsubishi). The bulk of his experience has been in the telecommunications sector (wired, wireless, network equipment, software, network-oriented solutions and services, etc.).
Much of David’s marketing prowess stems from his marketing consulting experiences and background as an
executive at some of the world’s top marketing consulting firms. As a marketing consultant, David assisted clients in their development of product roadmaps for their businesses for almost ten years. While at Dataquest as a Consulting Vice President, David provided marketing consulting, brand development, assessment of branding practices and technology futures, corporate and product positioning, market penetration, competitive analysis, and market research to clients. He identified and closed key engagements with substantive revenue (e.g., he conducted telecommunications consulting engagements for a potential AOL Japanese partner and a broadband telecom company). As a Partner, and Director Personal of the Computer Practice at Regis McKenna, David had P&L
50 Airport Parkway ; San Jose, California 95110 ; Phone: 408.451.8414 ; Fax: 408.904.4935 Executive Advantage Group, Inc. Offices in Silicon Valley and the Pacific Northwest
Sample Search Documentation EXECUTIVE ADVANTAGE GROUP Candidate Summary
Consultants in Personalized Executive Search
responsibility for the largest practice, with 26 professionals. He grew revenue by 20% after two years of limited growth with projects that included corporate and product positioning, market entry strategies, and branding for a major telecommunications switch company and a network interface card company, as well as, PC companies. As Group VP for Microsystems, SW and Distribution Research at Gartner Group, David also had P&L responsibility for the largest and most profitable group growing business by 10% per year, while decreasing headcount by 20%. He developed product roadmaps, product and marketing strategies, and acquisition analyses for PC industry, semiconductor and telecommunications firms.
David’s industry experience consists of marketing executive roles at companies ranging in size from fledgling start-ups to multibillion-dollar public enterprises. In industry, he has worked in complex matrix product organizations (Mitsubishi and Compaq) with worldwide reach and well over twenty different products at any one point in time. David has held responsibility for up to four different product lines and managed teams in multiple locations. At Microvault, David created the marketing function within the company, directed tradeshow events and speaking opportunities. He revised the pricing model, led competitive analysis and market research efforts. While at Azur, David created the marketing function within the company, directed the creation of the new company name and the complete Corporate Identity system. He also directed the development of an improved user interface and approach for the initial product launch, facilitated contact and conducted business development activities with initial paging and cellular telecommunications carrier customers. The President of U.S. Operations - a marketing consulting client of David’s for many years in Japan, recruited David to Mitsubishi. As SVP of Marketing and member of the senior
management team for Mitsubishi’s IT Group, David led all marketing activities including applications engineering
and OEM marketing functions, with a staff of 26 people and a budget of $14 million. He was accomplished an increase in sales volume by 30%, after substantial decline during prior year, with half the promotion budget by: developing creative new products and promotions to enhance brand awareness, completely revamping the advertising creative, approach, and content while driving the decision to enter the retail channel, and development of an on-line store & e-commerce. He tripled volume through the retail/catalog channel through key promotion programs by shifting emphasis to increased and integrated PR and promotions activities vs. advertising, and increasing marketing staff time spent with resellers and sales people. This resulted in reducing inventory levels by over 50% in less than two years through creative marketing programs. While at COMPAQ, as Director of Marketing for their Wireless Telecom Solutions Division, David directed the multi-location marketing, product marketing, marketing operations, branding and marketing communications efforts for the division, which provides wireless network software for the largest carriers in the world, including AT&T and Deutsche Telekom. He drew upon resources in other divisions and groups, which provided public relations, tradeshow, advertising and branding support to reduce expenses by more than 20%. As VP of Marketing for Voice Products and Services at Pagenet, David directed the marketing strategy, positioning, branding, pricing, advertising, internal coordination, distribution channel and partnership development. He was responsible for launching the first commercially viable hand held device capable of receiving wireless messages. In addition to managing a marketing budget of over $25,000,000, David negotiated with key suppliers to develop acceptable specifications and equipment, and created a team of 20 competent professionals that ensured a successful launch under tight time constraints.
David has been a telecommunications engineering manager, product marketing manager, managed technical marketing groups, applications engineering and field service groups and worked very closely with sales teams to understand customer requirements. He has conducted extensive market research over the course of his career and personally interviewed over 100 executives. David has negotiated OEM agreements as appropriate, to include unique customer requirements on top of standard product specifications. He has extensive experience developing product roadmaps both reflect stated customer needs and a company's vision of the future.
David has considerable personal product marketing experience both in industry and as a consultant. He has extensive strategic marketing experience as a consultant and industry analyst. At Regis McKenna, he led a team of 30 marketing communications professionals who assisted clients with their marketing communications needs including: press releases, events, product launches, seeding programs, partnerships and alliances, press and analyst relations and other marketing programs. David has regularly spoken at industry events and keynoted industry conferences. Possessing personal strengths in Strategic Marketing, Product Marketing, and Marketing Communications, he has personally performed just about every marketing function. Having personally performed
50 Airport Parkway ; San Jose, California 95110 ; Phone: 408.451.8414 ; Fax: 408.904.4935 Executive Advantage Group, Inc. Offices in Silicon Valley and the Pacific Northwest
Sample Search Documentation EXECUTIVE ADVANTAGE GROUP Candidate Summary
Consultants in Personalized Executive Search
just about every marketing task in a marketing department including: drafting and publishing datasheets and press releases, developing presentations and speeches, setting up and constructing tradeshow booths, selecting 'talent' for radio and television commercials, selecting product colors, developing corporate identity programs and systems, commissioning and conducting extensive market and brand research, developing product roadmaps and product line marketing programs, distribution promotion programs, sales programs, retail promotion programs, etc., David has written press releases, been a product marketing manager, managed a PR agency staff of almost 40 people, been a Marketing Consultant at the Gartner Group, developed product roadmaps, launched new products, conducted market research, presented at major industry conferences (Gartner Group, Dataquest, Comdex, etc.),and developed corporate identity and branding programs.
David has interfaced with members of Boards of Directors since 1982. As an executive at the Gartner Group he met and worked with well over a hundred executives from high technology firms from the U.S., Europe Japan, Korea and Taiwan for almost a decade. In industry, David has regularly met with executives from other firms in customer meetings, at trade shows and other industry events.
In larger companies, there were existing product lines (some with over twenty products) that needed attention/portfolio management. David has also led efforts to significantly reduce inventory, while continuing to introduce new products. He has led several product and product-line launches in industry (and others as a consultant). At PageNet, David led the efforts to launch the first two-way wireless messaging network.
David has had P&L experience for products throughout their lifecycles. Most of that experience has been hardware related, but some has been in software.
He has worked closely with sales and business development teams throughout his career, sometimes as the product (industry analyst/consulting/PR) and others to get products evaluated by potential customers. He has helped identify potential partners and target customers, as well as, participated in sales calls to help move the business process forward.
From a leadership perspective, for almost a decade, David functioned with strong team environments as a consultant. InfoCorp, Gartner and Regis McKenna were all organizations that depended upon team structures to assist clients, formulate strategy and develop tactics. His experience is that too many executives tend to apply their own experience in a "cookie cutter" approach to new situations, without considering the differences between what they learned in the past and the current situation. As a consultant, David learned to listen well and has had the opportunity to be involved in situations dozens of times, rather than most in industry executives who may have been involved in any given situation far less than that.
When you speak with David personally you will find he is very well spoken and articulate. He has spoken in front of audiences ranging from one-on-one meetings to well over two thousand meeting attendees. David has demonstrated in his career that he is a very quick study (learned as a consultant), that he has a strong (positive) presence in customer meetings, and is capable of serving in a public role for a company, working with investors, the press, industry analysts and other industry partners.
Candidate Compensation:
David’s compensation at his current company consists of a $170K salary (none of the executives have bonuses), stplus approximately 1.25% of outstanding shares, plus $12K per year to provide for a corporate apartment; at his 1
Previous Company it consisted of $200K base (where again none of the executives had a bonus), plus stock; at Mitsubishi it consisted of $180K base plus $60K bonus, plus a company matching 401K program. If the opportunity presented warranted it, David is willing to relocate, but would want to make sure that his interim living expenses were covered during the period of transitioning his family.
50 Airport Parkway ; San Jose, California 95110 ; Phone: 408.451.8414 ; Fax: 408.904.4935 Executive Advantage Group, Inc. Offices in Silicon Valley and the Pacific Northwest
Sample Search Documentation EXECUTIVE ADVANTAGE GROUP Candidate Summary
Consultants in Personalized Executive Search
Publications And Conferences
Authored two articles on Partnerships and Alliances. Speaker at CES and IntelliQuest Brand Tech Forum, regular
panel chair at COMDEX. Organized and keynoted over 15 major industry conferences in the U.S., Japan, Taiwan,
Korea and Europe.
Other
Member, Board of Directors, Techtel Corporation, Emeryville, California
(A branding and e-branding market research and consulting firm)
First Lieutenant United States Air Force Systems Command, Dayton, Ohio
50 Airport Parkway ; San Jose, California 95110 ; Phone: 408.451.8414 ; Fax: 408.904.4935 Executive Advantage Group, Inc. Offices in Silicon Valley and the Pacific Northwest