SEO - Theory Concepts
Roles and responsibilities of a Search Engine Optimization Professional
; What characteristics will help you become a good Search Engine
; Some good websites to keep you abreast of the latest happenings in the SEO
; Some characteristics that make great Search Engine Optimization
; Ethical responsibilities of the Search Engine Optimization Professional.
Search Engines and Directories
; What are Search Engines?
; Types of Search Engines.
; How Search Engines work and how they rank websites based upon a search
; What are Directories and how do they differ from Search Engines?
; Difference between Search Engines and Directories.
; What is Open Directory project and how can a listing in DMOZ boost my SEO
; What is the importance of Yahoo directory listing?
; How do you submit your site to search engines/directories?
; How do you monitor the performance of your website in the search engines?
Introduction to SEO and what it involves
; What is the importance of search for websites and how can SEO save
valuable dollars in advertising expenses?
; Which search engines should I concentrate on while performing SEO
; Who can or should perform SEO activities?
; What are the areas of operation for Search Engine Optimization Professional?
Keyword selection and optimization strategies
; Keywords - the key to successful SEO.
; What is the importance of keywords in SEO?
; How do you search for the right keywords that will help bring in the most
; What is keyword density and how should you optimize keyword density for
the search engines?
; What is keyword prominence and how does it effect the SEO efforts?
; How should keywords with two or more words be ideally placed within the
webpage? What is Keyword proximity?
Images, Search Engines and Google Page Rank
; What is the effect of adding images in the webpage from the SEO
perspective and how can you optimize images within the webpage? ; What is keyword stuffing and why you should avoid it? ; More about Google and Page Rank (PR)
; What is Google Page Rank?
; More on GoogleBot - Google's web crawler.
; What is the Google dance and deep crawling?
; What are Google Advanced Operators?
Tuning the Meta Tags
; What are meta tags and how do they help in SEO efforts? ; What is the Robots.txt file and how can it be used to pass on instructions to
search engine robots?
; How do you create a Robots.txt file?
; What is meta refresh tag?
Important factors that effect the SEO
; What are the advantages of a site map for SEO?
; Should you use image maps?
; What is the best way to use splash or flash intro pages? ; How do you optimize Java script within your webpage? ; Solutions to improve the usage of Java scripts.
; How can you optimize the use of frames within the web pages? ; How can you use CSS to hide keywords in pages that are deficient in
keywords and text?
; What is Site Popularity?
Good and Bad SEO Techniques
; What are Doorway Pages?
; What are Hallway Pages?
; Do dynamically generated pages such as with ASP get indexed by the search
; What is Cloaking?
; Does Google prefer themed in-bound links?
; What are the reasons for which I could get penalized by Google? ; White hat SEO Techniques.
; Black hat SEO Techniques.
; In what ways could Google penalize me?
Link Popularity and Linking Strategies
; What is link popularity and how can it effect your search engine ranking? ; What are the important aspects of a links program for a website? ; What are authority sites and what significance do they have for sites linking
; How can you get links from quality websites that will make a bigger
difference in the SERP's?
; How to give a press release and get instant in-bound links and traffic? ; What tools can you use to increase in-bound links from other sites? ; Creating a network of your websites to boost your links program. ; What are link-filters in Google?
; Can reciprocal links be bad for your website?
; What are natural links?