SEO - Theory Concepts

By Lori Cruz,2014-05-17 20:00
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SEO - Theory Concepts

    SEO - Theory Concepts

    Course Syllabus

    Roles and responsibilities of a Search Engine Optimization Professional

    ; What characteristics will help you become a good Search Engine

    Optimization Professional?

    ; Some good websites to keep you abreast of the latest happenings in the SEO


    ; Some characteristics that make great Search Engine Optimization


    ; Ethical responsibilities of the Search Engine Optimization Professional.

    Search Engines and Directories

    ; What are Search Engines?

    ; Types of Search Engines.

    ; How Search Engines work and how they rank websites based upon a search

    term ?

    ; What are Directories and how do they differ from Search Engines?

    ; Difference between Search Engines and Directories.

    ; What is Open Directory project and how can a listing in DMOZ boost my SEO


    ; What is the importance of Yahoo directory listing?

    ; How do you submit your site to search engines/directories?

    ; How do you monitor the performance of your website in the search engines?

    Introduction to SEO and what it involves

    ; What is the importance of search for websites and how can SEO save

    valuable dollars in advertising expenses?

    ; Which search engines should I concentrate on while performing SEO


    ; Who can or should perform SEO activities?

    ; What are the areas of operation for Search Engine Optimization Professional?

    Keyword selection and optimization strategies

    ; Keywords - the key to successful SEO.

    ; What is the importance of keywords in SEO?

    ; How do you search for the right keywords that will help bring in the most


    ; What is keyword density and how should you optimize keyword density for

    the search engines?

    ; What is keyword prominence and how does it effect the SEO efforts?

    ; How should keywords with two or more words be ideally placed within the

    webpage? What is Keyword proximity?

    Images, Search Engines and Google Page Rank

; What is the effect of adding images in the webpage from the SEO

    perspective and how can you optimize images within the webpage? ; What is keyword stuffing and why you should avoid it? ; More about Google and Page Rank (PR)

    ; What is Google Page Rank?

    ; More on GoogleBot - Google's web crawler.

    ; What is the Google dance and deep crawling?

    ; What are Google Advanced Operators?

    Tuning the Meta Tags

    ; What are meta tags and how do they help in SEO efforts? ; What is the Robots.txt file and how can it be used to pass on instructions to

    search engine robots?

    ; How do you create a Robots.txt file?

    ; What is meta refresh tag?

    Important factors that effect the SEO

    ; What are the advantages of a site map for SEO?

    ; Should you use image maps?

    ; What is the best way to use splash or flash intro pages? ; How do you optimize Java script within your webpage? ; Solutions to improve the usage of Java scripts.

    ; How can you optimize the use of frames within the web pages? ; How can you use CSS to hide keywords in pages that are deficient in

    keywords and text?

    ; What is Site Popularity?

    Good and Bad SEO Techniques

    ; What are Doorway Pages?

    ; What are Hallway Pages?

    ; Do dynamically generated pages such as with ASP get indexed by the search


    ; What is Cloaking?

    ; Does Google prefer themed in-bound links?

    ; What are the reasons for which I could get penalized by Google? ; White hat SEO Techniques.

    ; Black hat SEO Techniques.

    ; In what ways could Google penalize me?

    Link Popularity and Linking Strategies

    ; What is link popularity and how can it effect your search engine ranking? ; What are the important aspects of a links program for a website? ; What are authority sites and what significance do they have for sites linking

    to them?

; How can you get links from quality websites that will make a bigger

    difference in the SERP's?

    ; How to give a press release and get instant in-bound links and traffic? ; What tools can you use to increase in-bound links from other sites? ; Creating a network of your websites to boost your links program. ; What are link-filters in Google?

    ; Can reciprocal links be bad for your website?

    ; What are natural links?

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