It was recently reported that Primark is the only retailer to increase their profits continuously over the last 6 months as all the other retail brands made losses. Primark has taken a position that appeals to image conscious celebrities and fashionista who provide the budget brand with legitimacy for cash strapped middle-class consumers, giving them permission to shop down market.
providing the budget solution for shoppers Primark achieves an outstanding win win –
on a budget and manages to turn off the snobbery of those who would never be seen dead shopping on a budget.
Like the positioning of Harry Potter that transcended age segmentation, Primark transcends socio demographics. If this has been a considered strategy it is genius. If it is a happy accident, a consequence of timing and converging circumstances, Primark benefits uniquely from the current economic mayhem.
If you are lucky enough to find a position with a broad appeal that is also uncompromising you can make a killing. In marketing terms products are more often focused on narrow segments, Primark turns this on its head – a rare breed indeed.
Climate change is a global issue that will impact every aspect of the UK抯 economy, society and
environment, threatening our well being and that of our children. We have already seen more
extreme weather events such as dangerous heat waves; floods and coastal erosion; storms;
droughts; and severe declines in several species. Unless we take action to reduce CO2 emissions now, these effects will become more likely and have a greater impact when they occur.
Climate Energy is an award winning, multi disciplined energy agency which provides innovative
advice and funding solutions to local authorities, registered social landlords, homeowners and businesses.
We can provide free and impartial advice through our energy advice centre where trained and
dedicated staff are available to offer guidance on heating and insulation initiatives and help which may be available in your area, and according to your personal circumstances.