By Aaron Payne,2014-07-09 12:25
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Entrepreneurship ...

    Entrepreneurship/New Venture Management

    Bus. 636 (Evening)

    Fall Semester: 2006

    Classes (Tuesdays @ 6:30pm 9:15pm), Room 334

Professor: Charles F. Goetz

     Cell Phone: (404) 966-6315

     Email: (Or First Class)

Teacher Assistant: T.B.D.

     Meetings: Set by appointment.

Course Overview:

This course is a first level overview of entrepreneurship. It is designed for students interested in

    learning the art and science of becoming a successful entrepreneur. As a result of this course,

    you will learn how to improve your likelihood for success in investing in both yours and other

    startup businesses. The information obtained in the course will also be valuable for individuals

    looking to consult to small businesses and for employees of large companies who want to add a

    new business division to their present company.

We will study the rationale, process and tools for building a business, from the idea generation

    stage through the exit (valuation) stage. The class will focus on real life examples of both

    successful and failed entrepreneurial ventures and identify critical factors that led to both

    outcomes. The primary deliverables of the course will be a comprehensive business plan and

    investor presentation. The course will integrate all your primary business disciplines studied to

    date including but not limited to marketing, finance, operations, management, market research,

    and strategy.

    Course Requirements:

Students (with their team) will be responsible for developing and prioritizing new business

    concepts, building a comprehensive business plan for either an entrepreneurial business or an

    expansion of an existing business. Special emphasis will be put on need identification, product

    development, creativity, problem solving, planning, marketing/selling, financial projecting and

    funding of a new venture. By the completion of the course, students will have learned how to

    reduce their risk in starting a new venture and increase their likelihood for return. You will be

    able to develop and present a new business concept in an effective oral and written manner that

    will increase significantly their likelihood of obtaining funding, and their venture’s success.


The course will use a variety of instructive processes. They include case write ups, major

    course project and presentation, team and individual assignments, guest speakers, exercises,

    external interviews and active class participation.


    ? Reiss, Bob, “Low Risk, High Reward”, The Free Press, 2000 (LRHR)


We will form teams of 1-6 people. The teams will serve the following purposes: 1) Work together

    on smaller class projects, and 2) Help assist each other with the building and presentation of

    their team’s business plan.

Student Requirements:

Students must be prepared for class. This means:

    1) You are in class by 6:30pm and NOT LATE

    2) All assignments due that day are handed in at the start of the class

    3) All readings required are completed and you are prepared to lead a discussion of it

    in class

    4) You are an active participant in class discussions.

Performance Criteria and Evaluation:

     Grading Components:

     Class Participation: 35% (105 Points)

     Team Business Plan: 25% ( 75 Points)

     Team Projects: 15% ( 45 Points)

     Individual Assignments: 25% ( 75 Points)


     Class Information:

    Students should start brainstorming on new business concepts and

    develop a list of ideas prior to the start of class.

    - All readings and assignments presented are DUE

    on the date they are shown on the syllabus!

    - All articles can be found in

     IMPORTANT: The following must be completed for the Sept. 12th class:

     Readings: The Rise and Fall of The J. Peterman Company

     by John Peterman

     Individual Assignment (1): Attached with this email.

    September 12, 2006 Course Introduction

    - Overview of Course

    - Discuss Students Experiences

    - BREAK (Discuss teams) Creativity and Innovation

    - Creative Techniques

    - Problem Identification

    - Choose Teams (Should be emailed prior to next class)

    September 19, 2006 Road Map

    - Structured Methodology for New Business

    - BREAK Guest Speaker

    September. 26, 2006 Need Analysis I

    - What attributes makes a product successful

    - BREAK Guest Speaker

October 3, 2006

     II Need Analysis

    - Have to Know Questions

    - Value Proposition

    - BREAK Guest Speaker

    October 10, 2006 NO CLASS FALL BREAK

Oct. 17, 2006

    Business Plan Overview

    - What Makes A Good Business Plan

    - BREAK

    Competitive Analysis

October 24, 2006

    Marketing and Sales

    - Marketing Tools

    - Sales Strategies

    - BREAK

    Guest Speaker

October 31, 2006

    Financial Projections I

    - Assumptions

    - BREAK

    Financial Projections II

    - Development Detail

     - Student Business Plan Discussion

Nov. 7, 2006

    Funding I

    - Amount Needed

    - Rationale For

    - Stages of Funding

    - Venture Capital

    - Rationale for Choosing Investors

    o Board Members

    - BREAK

    Guest Speaker

    November 14, 2006 Team Presentation Overview

    - Elevator Presentations

     Guest Speaker

    November 21, 2006 Legal Requirements (Guest Speakers)

    - Corporate Entities

    - Business Contracts

    - Patents, Copyrights, etc.

    - BREAK

    Getting Off to A Good Start

    - Launching A Company

    - Identifying Key Steps

    November 28, 2006

     Team Presentations (4 Teams)

     - Individual Investment Analysis

December 5, 2006

     Team Presentation (4 Teams)

     - Individual Investment Analysis

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