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Dear Sir, Madam ...

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models

Dear Sir, Madam

This fact file contains the following information on ‘Creating and developing sustainable and responsible new

    business models’ conference on 25-26 October 2004, in Farnham, Surrey

    An introduction to the conference

    Full conference programme

    Information on the venue Bush Hotel Conference Centre Hotel, travel and other general information on Farnham

    We hope this information is useful and look forward to meeting you in Farnham,

    The Centre for Sustainable Design


    Companies face a plethora of questions related to their responsibilities in a No Logo, post ENRON, 'CNN'

    World. A diverse range of issues fly at companies at the 'speed of light' and getting it wrong can affect

    corporate and brand reputation - which may ultimately affect share price. Many of these issues are not 'black

    or white' e.g. child labour and solutions are complex. Determining the extent of a firm's responsibilities to its

    internal and external stakeholders in the economies and communities that they operate in - locally, nationally

    and internationally - is becoming a key issue. Globalisation means that business models for many products

    and services are changing significantly with manufacturing and operations moving to South and South-East

    Asia. Customers, designers and marketers, are increasingly geographically separated from producers and this

    is creating a new set of supply chain challenges for companies that want to act responsibly. A range of leading

    companies are now starting to explore new business models in an attempt to open-up markets for the 4.6

    billion people (75% of population) that consume only 25% of the earth's resources.

    Global sustainable and responsible innovation will require the creation of more sustainable and responsible

    markets - and to achieve this will require multi-stakeholder actions, with a policy-orientation focused on earlier

    stages of the product or service lifecycle. However, in many markets this is getting more difficult as there is an

    increasing blurring of the edges of product and services e.g. many products include services, and services

    included products. The challenge is how to enable and accelerate more sustainable and responsible

    consumption patterns amongst domestic consumers (B2C), business-to-business (B2B) buyers and

    government purchasers (B2G). Change will require a more coordinated implementation of demand and

    supply-side policy toolbox. At present, sustainable markets are small niches for consumer products. However

    there is need to broaden the discussion from a narrow B2C viewpoint to the much larger B2B and B2G

    markets. Environmental and social considerations need to be integrated into all markets and this will create

    new opportunities for sustainable and responsible entrepreneurs.

    Creativity and innovation, coupled with a significant reduction in resource and energy consumption will

    generate a range of opportunities. Thinking in terms of resource productivity and 'closing the loop' rather waste

    will become the clarion call. The implementation of producer responsibility laws in Europe and Japan may act

    as a stimulus to accelerate the implementation of new business models and may further open up opportunities

    for remanufacturing, reconditioning and reuse to extend product life.

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models


Day 1

    Chair: Dave Moorcroft, Director, Corporate Responsibility, Lloydmasters, UK

9.00 Registration, Coffee and networking

9.30 Introduction

    Professor Martin Charter, Director, The Centre for Sustainable Design, UK

9.40 Keynote

    Lindsey Parnell, President and Chief Executive Officer Europe, Interface Europe Ltd., UK

10.15 Global Policies for Sustainable Innovation

    Bas de Leeuw, Head, Strategy Unit, Production and Consumption Branch, United Nations Environment

    Programme (UNEP), France

10.45 A framework for Sustainable Innovation

    Anders Wijkman, Member, European Parliament, Belgium

11.15 Coffee and networking

11.45 Sustainable Consumption: UK perspective

    Bob Ryder, Head of Unit, Department of Environment, Food & Rural Affairs (DEFRA), UK

12.20 Sustainable Enterprise

    Liz Cook, Director, Sustainable Enterprise Program, World Resources Institute (WRI), US

12.55 Lunch

1.55 New Business Models

    Colin Beard, Senior Lecturer, Faculty of Organisation and Leadership, Sheffield Hallam University, UK

2.55 Coffee and networking

Refereed section

    Presentation of the five highest rated papers - as evaluated by the Advsiory Board.

3.20 Session 1: FairSource: An Alternative Business Model for Offshore Outsourcing.

    Tirza Hollenhorst, Co-founder ifPeople, US

3.50 Session 2: Dematerialisation. An intuitive strategy for designers to help reduce the environmental impact

    of new products..

    Robert Brown, Director, Sprout Design Ltd., UK

    Guy Robinson, Director, Sprout Design Ltd., UK

4.20 Session 3: Can design communicate sustainable values?

    Simon Bolton, Managing Director, Bolton Associates, UK

    Jane Penty, Senior Lecturer, Central St. Martins College of Art & Design, The London Institute, UK

4.50 Session 4: The sustainability of new product development: an exploration of current practice in the UK

    business community

    Jane Fiona Cumming, Director, Article 13, UK

5.20 Session 5: Principles and People Behind Responsible New Business Models

    Gary Owen, CEO , responseABILITY Alliance - Associate CfSD

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models

5.50 Comments from the Chair

6.00 Drinks and Entertainment

7.00 Conference dinner

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models

Day 2

    Chair: Jim Brathwaite CBE, Chairman, South-East England Development Agency (SEEDA), UK

8.30 Registration

9.00 Introduction

    Professor Martin Charter, Director, The Centre for Sustainable Design, UK

9.10 Keynote: Sustainable Innovation, a Viewpoint from the Investment Community.

    Nick Robins, Head of SRI Research, Henderson Global Investors, UK

9.35 Sustainable Innovation: 'State of the Art'

    Dr. David Brown, Practice Leader, Technology and Innovation Management, Arthur D. Little Limited, UK.

10.10 Design Innovation in the Retail Supermarket Sector - WRAP's Retailer Initiative.

    Mark Barthel, Director, Waste Minimisation, Waste Resources Action Programme (WRAP), UK.

10.45 Coffee and networking

11.15 A New Perspective on Sustainable Enterprise

    Professor JohnPaul Kusz, Associate Director, Center for Sustainable Enterprise, Stuart School of Business at

    IIT, US

11.50 Bottom of the Pyramid: an Overview of Global Developments

    Jeff Hamaoui Founder & Managing Director Origo Social Enterprise Partners, US.

12.25 New Business Models: Cases from Asia

    Ritu Kumar, Executive Director, Sustainable Trade & Innovation Centre, (STIC), UK

1.00 Lunch and networking

1.55 What are the alternatives?

    Ingrid Kajzer, Lecturer, Department of Marketing, Strathclyde University, UK.

2.30 Living Laboratory

    David Walker and Rob Holdway, Directors, Giraffe Innovation, UK

4.45 Comments from the Chair

5.00 Close

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models


Contact details:

    The Bush Hotel Tel: +44 (0)870 400 8225

    The Borough Fax: +44 (0) 1252 733530



    GU9 7NN


Map of location:

To get to The Bush Hotel,...

By Car

    Because of the complicated one-way system, the easiest route is from the west, on the A325. You

    reach the A325 via a roundabout on the A31 Farnham bypass. Follow the signs to the Town Centre

    and you will join the one way system. At the centre of the town there is a crossroads and traffic lights

    where you turn left into South Street, then get immediately on the right hand side. The Bush Hotel is

    on the right, and Sainsbury is on the left. There is car parking at the back of the hotel.

By Train

    Trains leave London Waterloo for Farnham (via Woking) approximately every half hour. The journey

    takes between 45 minutes and an hour. It is a 5 minute walk from Farnham station to the Bush Hotel.

    Walk down Station Hill, cross the A31, and continue along South Street. The Bush Hotel is on the left


Taxis are usually available at Farnham station. If not, you can contact Farnham Station Taxis on (01252) 712

    843 or Cavalier Taxis on (01252) 711 483.

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models


Best Western Frensham Pond Hotel, Bacon Rd, Churt, Farnham, Surrey GU10 2QD, Tel: 01252 795161

Bishop's Table, 27, West St, Farnham, Surrey GU9 7DR, Tel: 01252 710222.

    Special B&B rate for Institute visitors: singles ?76 per night; double/twin ?92 per night, double/twin for single

    occupancy ?86, all en-suite.

Bush Hotel, The Borough, Farnham, Surrey. Tel: 01252 715237. Ring and ask for price list.

    Farnham House Hotel, Alton Rd, Farnham, Surrey GU10 5ER. Tel: 01252 716908

Farnham Park Hotel & Restaurant, Ravenswood Farm Cottage, Lower Hale, Farnham, Surrey GU9 9RP, Tel:

    01252 714500

Ramada Jarvis Farnham Guildford, Hogs Back, Seale, Farnham, Surrey GU10 1EX, Tel: 01252 782345

    Stafford House Hotel, 22, Firgrove Hill, Farnham, Surrey GU9 8LQ, Tel: 01252 724336

    The Exchange Hotel, Station Hill, Farnham, Surrey GU9 8AD, Tel: 01252 726673

    The Mariners Hotel, Millbridge, Frensham, Farnham, Surrey GU10 3DJ, Tel: 01252 792050

The Poacher’s Barn, Lower Hale, Farnham, Surrey. Tel: 01252 728603

    The Pride of the Valley Hotel, Jumps House, Jumps Rd, Churt, Farnham, Surrey GU10 2LB, Tel: 01428 605799

Bed & Breakfast:

    Ms Barbara Jones, Heath Lodge, 91a Shortheath Road, Farnham, Surrey. Tel: 01252 722918. B&B: ?28 single; ?45 twin.

    Meads Guest House, 48 West Street, Farnham, Surrey. Tel: 01252 715298 B&B: ?25 single; ?40-?50 twin/double. Some en-suite available.

Stafford House, 22 Firgrove Hill, Farnham, Surrey. Tel: 01252 724336

    B&B: ?25 single en-suite; ?39 twin or double en suite.

Mrs D Warburton, Orchard House, 13 Applelands Close, Boundstone, Farnham, Surrey.

    Tel: 01252 793813.

    B&B: ?17.50 per person per night (one twin room)

    Woodgreen House, Tilford Rd, Tilford, Farnham, Surrey GU10 2DE, Tel: 01252 792009


Caffe Uno, (Italian) 01252 721193, 6-7, Castle St, Farnham, Surrey GU9 7HU

Cafe Rouge, (French) 01252 733688, Town Hall Buildings,The Borough, Farnham, Surrey GU9 7ND

Banaras The, 01252 734081, 40, Downing St, Farnham, Surrey GU9 7PH

Bay Tree, (Traditional) 01252 792452, 61, Frensham Rd, Lower Bourne, Farnham, Surrey GU10 3HL

Darjeeling The, 01252 721176, 25, South St, Farnham, Surrey GU9 7QU

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models

Gorge The, 01252 726070, 10, The Woolmead, Farnham, Surrey GU9 7TX

Gulshan Tandoori, 01252 322822, 53, Farnborough Rd, Heath End, Farnham, Surrey GU9 9AJ

Kar Ling Kwong, (Chinese) 01252 714854, 47-50, East St, Farnham, Surrey GU9 7SW

Lion & Lamb Bistro, 01252 715156, 2 Lion and Lamb Yard, Farnham GU9 7LL

Miller's Farnham, 01420 22276, Farnham Rd, Holt Pound, Farnham, Surrey GU10 4LA

    Peppone's, (Italian) 01252 852103, Bowenhurst Farm, Mill Lane, Crondall, Farnham, Surrey GU10 5RP

Pipasha Tandoori, 01428 712080, Crossways, Churt, Farnham, Surrey GU10 2JA

Shomraat, (Indian) 01252 714304, 133, Upper Hale Rd, Farnham, Surrey GU9 0JF

Squires Holt, 01483 810272, Hogs Back, Seale, Farnham, Surrey GU10 1HE

Thai Lord, 01252 716584, East St, Farnham, Surrey GU9 7TH

Vienna The, 01252 722978, 112, West St, Farnham, Surrey GU9 7HH


Nelson Arms, 01252 716078, 50, Castle St, Farnham, Surrey GU9 7JQ

Queens Head, 01252 726524, 9, The Borough, Farnham, Surrey GU9 7NA

    The Bear & Ragged Staff Outback, 01252 716389, 48, The Street, Wrecclesham, Farnham, Surrey GU10 4QR

The Coach & Horses, 01252 724520, 2, Castle St, Farnham, Surrey GU9 7HR

The Crossways Inn, 01428 714323, Churt, Farnham, Surrey GU10 2JE

The Crown Inn, 01252 320453, Pine View Close, Badshot Lea, Farnham, Surrey GU9 9JT

The Plough Inn, 01252 739111, 74, West St, Farnham, Surrey GU9 7EH

The Running Stream, 01252 323750, 66, Weybourne Rd, Weybourne, Farnham, Surrey GU9 9HE

The White Hart Inn, 01252 782419, 76, The Street, Tongham, Farnham, Surrey GU10 1DH

The Windmill Inn, 01252 850439, Church Lane, Ewshot, Farnham, Surrey GU10 5JB

Cancellation policy

    If you find yourself unable to attend after booking your place, you may nominate a substitute up to five working days before the event by informing us in writing. Cancellation may be made up to 21 working days prior to the event. There will be an administration fee for such cancellation of ?25.00 (plus VAT). Cancellations made after this time, up to 10 working days prior to the event, are eligible for a return of 50% of the fees paid but will receive a copy of conference proceedings. No refunds for cancellation are available after this point.


For more information please contact:

    Sustainable Innovation 04

    Creating and developing sustainable and responsible new business models


    The Centre for Sustainable Design

    The Surrey Institute of Art & Design, University College Falkner Road



    GU9 7DS


    Tel: + 44 (0) 1252 892772

    Fax: + 44 (0) 1252 892747



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