By Megan Hernandez,2014-05-12 22:39
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JamesWhitmarsh_CV +44(0)7985214410


I have been producing innovative New Media solutions since 1994. I’ve extensive

    commercial, technical and creative experience of the interactive production process across multiple platforms: mobile & wireless, web, interactive TV, interactive DVD and broadcast TV & Radio. My project management skills encompass all aspects of the production cycle from inception to delivery. I am a strong strategic thinker with a thorough understanding of the constantly evolving relationship between technology, culture, commerce and communication. I have substantial blue chip experience, developing working relationships and contacts across all sectors of the Interactive industry, especially within Mobile & Wireless, Music, Entertainment and Broadcast.


Apr 2008 present

Product Manager Mobile EMEA

A new role developing mobile products for Turner’s content portfolio (including

    CNN, Cartoon Network, Boomerang and a number of other broadcast properties). This initially entailed establishing partners and processes in the existing mobile personalization and mobile TV areas. I evolved the role to fill a space in between production, commercial and R&D to ensure that we have the products and relationships to maximize revenue and reach of Turner brands on mobile.

    This entails a emphasis on building strong working relationships with Turner departments globally, plus OEMs, operators, aggregators, developers etc. It requires the experience and expertise to empathise with stakeholders across the value chain of mobile, broadcast and technology.

2002 to Apr 2008

Producer; Mobile, Wireless & New Platforms: BBC Radio & Music

    A wide ranging role encompassing Project Management, Business Development and Technical & Commercial Strategy for the UK’s best known and most popular radio stations and Music TV.

I was responsible for using mobile technology to allow the BBC’s National Radio

    Networks to interact and communicate with their audience. This includes the commercial and technical management of BBC Radio’s SMS, MMS & WAP Infrastructures, representing a considerable annual spend. I looked after areas such as mobile streaming and downloads (both audio and video), content delivery across wireless networks (including 3G, WiFi & Bluetooth), location based services and integrating mobile interaction with broadcast. I developed strategies and solutions to integrate new and emerging platforms with Radio, such as connected games consoles, Podcasting, interactive TV, social networking sites and other emerging convergent technologies.

    I had to communicate effectively across all levels of the BBC and externally, including representing the BBC at industry events and conferences. The major

    James Whitmarsh | | 07985214410

    requirement was the ability to effectively foster partnerships and relationships with BBC divisions, broadcast partners, Mobile Network Operators, handset companies, the UK music industry, Marketing & Advertising Agencies etc.

    The role demanded a thorough understanding of trends in new communications, including User Generated Content, social networking and associated Web 2.0 concepts, with particular interest in relating these to mobile.

    James Whitmarsh | | 07985214410

    A very select list of projects I have produced at the BBC includes:

    ; Interactive Producer for The Dark House, an interactive drama on Radio 4,

    which won the 2004 BAFTA for Technical Innovation

    ; Conceived and produced interactive WAP quizzes for Jonathan Ross and

    Chris Moyles, nominated for a NMA Effectiveness award 2007

    ; Radio One’s 10 Hour Takeover – developed a system which enabled the

    audience to direct all of Radio One’s output via SMS

    ; Chris Moyles’ Red Nose Rally – Radio One’s breakfast DJ led a convoy

    around the UK, raising over ?500k for Comic Relief via SMS

    ; Mobile Internet sites for all BBC Radio networks and music events, including

    Glastonbury and the Proms

    ; A range of targeted and personalised messaging services including

    programme alerts, latest news, cricket scores and music recommendations

    ; The BBC’s first inbound and outbound MMS service; for 1Xtra at the Notting

    Hill Carnival

    ; Tonetag, a web-based music composition tool that enables the audience to

    create and download polyphonic ringtones

    ; I ran Radio’s involvement in the BBC’s Integrated Media Player (iMP), a trial

    offering BBC programmes as DRM protected files delivered via a P2P

    distribution service and the precursor of the BBC iPlayer

March 2000 to Dec 2001

Product Manager‚ QuickTime: Apple Computer Inc.

    A strongly autonomous role establishing the European presence for QuickTime: Apple's multimedia architecture. The main focus of the job involved sourcing a variety of content partners and collaborating with them in creative and commercial partnerships. We creates interesting and entertaining interactive projects across multiple platforms: broadband and narrowband internet, intranet, enhanced CD, CD-ROM and DVD.

    Based in London, but working directly for the QuickTime Product Marketing team in Cupertino, CA, the job demanded a high level of autonomy and flexibility.

    I was required to travel extensively across Europe and the US to deal with clients at all levels. I also represented Apple at trade shows and conventions by giving workshops and presentations, talking on panels or manning the show floor.

    The position necessitated a thorough understanding of a range of technical issues: network and internet protocols; video capture, production and delivery (from streaming video to DVD); multi-platform implementation and a comprehensive understanding of most popular multimedia applications. It was crucial to keep abreast of emerging and parallel technologies such as interactive TV and mobile. Additionally, I was expected to explain the intricacies and ramifications of these technologies to colleagues and clients, both technical and non-technical.

    Clients included the BBC, Virgin Radio, BMG, Yahoo, the Financial Times, Carlton, Virgin Records, V2, British Telecom, EMI and Warp Records.

    Highlights included being the on-site producer for the first webcast of both the Glastonbury and Reading Festivals. I was solely responsible for setting up numerous QuickTime booths at major international trade shows. I advised upon and implemented a number of multimedia studios, giving clients the ability to create and deliver video-based solutions for their customers.

    James Whitmarsh | | 07985214410

November 1996 to March 2000

Interactive Producer AMX Studios

    An extremely varied role with one of the most innovative and wide-ranging multimedia agencies. The main focus was on production and project management for an extensive variety of projects over a number of different platforms. Such a role required a broad range of skills: client liaison, internal project management (including budgeting & staff allocation), content management and a thorough knowledge of a large range of technical and creative applications. Most critical was understanding all elements of various communications technologies, to enable a smooth and efficient production process fulfilling the needs of the client. Edited production credits include:

    1997-99 D&AD CD-ROM and DVD. 50+ enhanced music CDs for all major record labels. Websites for Spice Girls, BT, Dazed & Confused magazine, Universal Music, Bass Breweries, Iron Maiden, Sanctuary Records.

November 1994 to October 1996

Production & Editorial Co-ordinator - CID Publishing

    CID Publishing was a CD-ROM Publishing company specialising in the travel and conference market. The job gave me an introduction to computer networking, graphic design skills and project management, leading to a strong understanding of multimedia production.


    1994: Graduated with BA Hons (2:1) in Television & Radio from University College Salford. The degree instilled a thorough understanding of the production of video and audio projects from inception to completion. 4 A levels, 8 O levels.


    Date of birth: 20 June 1970. I enjoy reading, traveling, friends, football, the countryside, my garden and allotment, cooking, eating and drinking. I live with my girlfriend & our little daughter in London and Wiltshire.

    James Whitmarsh | | 07985214410

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