chinas whey products market research report.doc

【Report Name】(China’s Whey Products Market Research Report

【Published】(Feb/2011

【Report Code】(IG

【Report Pages】(85

【Form】( PDF or Hard copy

【Delivery】( E-mail or EMS

【English Version】(Hard Copy RMB 45000 Electronic(PDF) RMB 45000

Enterprise wide RMB 48000

【Telephone】(0755-25407633 25407713 25407397 25193391

COMPANY WEB SITE (http://www.askci.com

【Abstract】(

Whey is byproduct of cheese or casein. The gross solids of whey accounts for half of the gross dry matters of raw milk and the main components are lactose, whey protein and minerals. Whey protein makes up 20% of the total milk protein and both Vitamins and minerals exist in cow milk. Whey has high nutritious value. After further processing, both the nutritious value and health-care functions of whey powder, lactose, concentrated whey protein, isolated whey protein and milk protein peptide are greatly improved. As primary milk-based raw material, whey products are extensively used in piglet feed, dairy products, bakery food, health-care food, soft drinks and pharmaceuticals. There is no scaled commercial cheese production in China and whey products should be imported, whereas the EU, Oceania and North America are the main suppliers of whey products to China. China is the largest producer of pigs and consumes the most pork in the world; also, China has the largest population. The demand for whey especially high value added whey products is growing constantly thanks to the rapid development of China’s economy and higher requirement for food nutrition and health care by people. There has been a substantial growth in the recent decade. The import of whey and disnatured whey products stood at 288,000 tons in 2009, dehydrated lactose, 50,700 tons and whey protein, 12,400 tons, whereas the import of whey and disnatured whey products recorded 137,900 tons in 2002 and whey protein, 205 tons. The import of dehydrated lactose was 12,100 tons in 2004. According to BOABC, the application of whey products in multiple processing industries is still at a growing stage, the development potential is huge. In addition, China is at the starting stage of cheese production and integrated utilization of whey, China shall have its own cheese and whey processing industry in the foreseeable future. Import shall still account for the largest proportion in the total domestic demand for whey products, whereas domestic made whey products shall supplement the demand.

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, desalted whey powder and concentrated whey protein, but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys. This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include whey product importers, traders and agents; processing companies and industrial Telephone (0755-25407633 25407713 25407397 25193391

associations of dairy products, bakery food, health-care food and pharmaceuticals. Contents of this report cover the overall development situation of China’s whey products industry, policy

environment for the whey products industry, technical environment for whey products, import and export of whey products, basic pattern of whey products market, market capacity and growing trend of whey products (with emphasis on whey powder, desalted whey powder and concentrated whey protein), competition pattern of whey products market, trend of whey products market, market share and marketing and promotion measures of major foreign brands of whey products in China, etc. This report is composed by professional researchers who are familiar with China’s whole dairy industrial chain and the world dairy industry. It is believed the report will provide valuable reference to both foreign and Chinese whey producers, investment agencies and other relevant researchers who intend to explore China’s whey products market.

【Table of Contents】

Research Background 2

Figures & Tables Contents 7

Main Conclusions 10

1. Overview of Whey and Its Processing Industry 15

1.1 Overview of Whey and Product 15

1.1.1 Concept of Whey 15

1.1.2 Variety of Whey Powder 16

1.1.3 Whey Products Processing Technology 17

1.2 Development Overview of Whey Processing Industry in the World 18

1.2.1 Output and Distribution of Whey Products in the World 18

1.2.2 International Trade of Global Whey Products 21

1.2.3 Price Trend of Dry Whey in the World 21

1.3 Development Overview of China’s Whey Processing Industry 22

2，Overall Analysis of China’s Dairy Industry Market 24

2.1 Production of Milk Resource 24

2.1.1 Amount of Cow on Hand and Regional Distribution 24

2.1.2 Milk Output and Distribution in Provinces 24

2.1.3 Price Trend of Raw Material Milk 26

2.2 Dairy Product Processing 27

2.2.1 Structure and Output Trend of Liquid Milk 28

2.2.2 Categories and Output Trend of Dry Milk-based Products 30

2.3 Dairy Trade 32

2.3.1 Dairy Import and Variation Trend 32

2.3.2 Dairy Products Export and Variation Trend 34

2.3.3 Impact of the Melamine Incident on China’s Import & Export of Dairy Products 35

2.3.4 Related Policies on Dairy Product Trade 36

2.4 Dairy Product Consumption 39

2.4.1 Dairy Product Consumption Structure and Variation Trend of Urban Residents 39 Telephone (0755-25407633 25407713 25407397 25193391

2.4.2 Dairy Product Consumption Status and Potential of Rural Residents 43 2.4.3 Dairy Products Consumption Prediction of China’s Residents 43

2.5 Policy Environment for Dairy Industry 44

2.5.1 Related National Safety Standards for Dairy Products 44 2.5.2 Regulation on Supervision and Administration of Dairy Product Quality and Safety 48

2.5.3 Plan on Dairy Industry Rectification and Vitalization 51 2.5.4 Dairy Industry Industrial Policy 52

2.5.5 China’s Dairy Industry Development Planning 56

3，Overall Analysis on China’s Whey Product Market 59

3.1 Whey Product Market Demand and Supply Status Quo in China 59 3.2 Policy Environment of Whey Processing Industry in China 59 3.3 Production of Whey Products in China 60

3.4 Trade of Whey Products in China 60

3.4.1 Import Trade of Whey Products 60

3.4.1 Export Trade of Whey Products 68

3.5 Market Capacity and Increase Trend of China’s Whey Products 68

3.5.1 Whey and Modified Whey Products 68

3.5.2 Anhydrous Lactose 69

3.5.3 Lactalbumin (including concentrates of two or more whey proteins) 70 3.6 Prediction on Future Development Trend of China’s Whey Product Market 70

4，Analysis of Whey ProductApplication Market in China 71

4.1 Overview of the Application Market 71

4.2 Feed for Young Animals 72

4.2.1 Overview of Whey Products Used in the Feed for Young Animals 72 4.2.2 Supply Volume 73

4.2.3 Marketing Channels 73

4.2.4 Market Shares of Major Consumers 73

4.2.6 Forecast on the Demand of Whey Powder Used in Feed for Young Animals 74 4.3 Infant Formula Milk Powder 74

4.3.1 Overview of Whey Products Used for Infant Formula Milk Powder 74 4.3.2 Supply Volume 74

4.3.3 Marketing Channels 75

4.3.4 Market Shares of Major Consumers 75

4.3.5 Forecast on the Demand of Whey Products Used for Infant Formula Milk Powder 76 4.4 Functional Drinks 76

4.4.1 Overview of Whey Products Used for Functional Drinks 76 4.4.2 Supply Volume 76

4.4.3 Marketing Channels 77

4.4.4 Market Shares of Major Consumers Market Shares of Major Consumers 77 4.4.5 Forecast on the Demand of Whey Products Used for Functional Drinks 77 4.5 Baked Food 78

4.5.1 Overview of Whey Products Used for Baked Food 78

4.5.2 Supply Volume 78

4.5.3 Marketing Channels 78

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4.5.4 Forecast on the Demand of Whey Powder Ued for Baked Food 79 4.6 Frozen Drinks and Food 79

4.6.1 Overview of Whey Products Used for Frozen Drinks and Food 79 4.6.2 Supply Volume 80

4.6.3 Marketing Channels 80

4.6.4 Forecast on the Demand of Whey Products Used for Frozen Drinks and Food 80

4.7 Processed Meat Products 81

4.7.1 Overview of Whey Products Used for Meat Processing 81 4.7.2 Supply Volume 81

4.7.3 Marketing Channels 82

4.7.4 Market Shares of Major Consumers 82

4.7.5 Forecast on the Dmand of Whey Products used for Processed Meat Products 83

4.8 Medicinal and Healthcare Products 83

4.8.1 Overview of Whey Products used for Medicinal and Healthcare Food 83 4.8.2 Supply Volume 83

4.8.3 Marketing Channels 84

4.8.4 Market Shares of Major Consumers 84

4.8.5 Forecast on the Demand of Whey Products used for Medicinal and Healthcare Food 85

5，Competition Analysis of Main Foreign Brands in China’s Whey Product Market 88

5.1 Overview 88

5.2 Background of Major Brands 88

5.2.1 Fonterra Co-operative Group 88

5.2.2 Australian Murray Goulburn Co-operative Co., Ltd 89 5.2.3 Valio Ltd 91

5.2.4 Euroserum 91

5.2.5 Glanbia plc (Glanbia) 92

5.2.6 Davisco Foods International.INC. 92

5.2.7 Interface Protein Technology INC 93

5.2.8 US Land O'Lakes Agricultural Cooperative Group 94 5.3 Main Domestic Users of Major Brands 94

5.4 Marketing Strategies of Main Brands in China 95

6. Analysis of Main Whey Product Importers of China 96 6.1 Importers of Main Whey and Modified Whey Products (HS04041000， 96

6.1.1 Major Foreign Trade Companies 97

6.1.2 Major Foreign Manufacturers 98

6.1.3 Main Domestic Trade Companies 99

6.1.4 Major Domestic Manufacturers 100

6.2 TOP 15 Anhydrous Lactose (HS17021100) Importers 101 6.3 TOP 15 Milk Albumin (including two or more Whey Protein Concentrates) (HS35022000)

Importers 103

7， BOABC’s Operating Strategy and Strategic Suggestions for Entering Chinese Whey Product

Market 104

7.1 Entry Barriers and Opportunity Analysis of Chinese Whey Product Market 104 7.1.1 Entry Barriers Analysis of the Whey Processing Industry 104 Telephone (0755-25407633 25407713 25407397 25193391

7.1.2 Opportunity Analysis of the Entry of Whey Product Market 105

7.2 Operating Strategy and Strategic Suggestions for Entering and

Expanding Chinese Whey Product Market 106

Appendix(Major Whey Importers in China 107

Appendix 1(Importers of Whey and Modified Whey 107

Appendix 2(Importer of Anhydrous Lactose 112

Appendix 3(Importer of Lactalbumin ？including more than two kinds of Whey Protein

Concentrates， 115

【Figures & Tables】

Table 1-1 Basic Composition of Whey Products 17

Figure 1-1 Process Illustration of Whey Processing Products 18

Figure 1-2 Dry Whey Distribution in the World, 2009 20

Figure 1-3 Dry Whey Distribution in Europe, 2009 20

Figure 1-4 Dry Whey Outputs of Major Counties in the World, 2008 21

Figure 1-5 Dry Whey Product Price (FAS) Trend of the United States, 2005-2010 22 Figure 2-1 China Cow Cattle Inventory, 1997-2009 25

Table 2-1 Comparison of Milk Resource Production in China’s Different Producing Areas, 2009

26

Figure 2-2 Average Price Trend of Raw Milk in the 10 Producing Provinces, 2009-2010 28 Figure 2-3 China Dairy Products Output Structure, unit: ton, 2009 28 Figure 2-4 Production Structure of Liquid Milk of China, 2000-2009 29 Figure 2-5 Output of Liquid Milk and the Trend, 2000-200930

Figure 2-6 Production of Different Items of Liquid Milk in China, 2000-2009 30 Figure 2-7 Production Structure of Dried Dairy Products of China, 2009 31 Figure 2-8 Output of Dry Dairy Products, 1997-2009 32

Figure 2-9 Production of Milk Powder and other Dry Dairy Products in China, 1990-200933 Figure 2-10 China Dairy Products Import, by Month, 2004-the first half of 2010 34 Figure 2-11 China Imports of Different Variety of Dairy Products, by Mother, 2004-the first half of 2010 34

Figure 2-12 China Dairy Products Import Structure, by Month, 2004-the first half of 2010 35 Figure 2-13 Import Prices (CIF) of Different Dairy Products of China, by Month, 2004- first 7 months of 2010 35

Figure 2-14 China Dairy Exports, 2000-2009 36

Figure 2-15 China Dairy Products Export Structure, 2000-2009 36

Figure 2-16 China Dairy Products Import and Export Change, 2000-2009 37 Table 2-2 China Customs Import Tariff of Dairy Products, 2010 37

Table 2-3 China’s Import Tariff of Dairy Products from New Zealand under Sino-New Zealand

Free Trade Agreement 38

Table 2-4 Catalogue of Automatic Import License Management Goods！2010 39

Figure 2-17 Dairy Consumption of Urban Residents ,by Volume, by Quarter, 2005-2010 40 Figure 2-18Structure of Dairy Consumption of Urban Residents (consumption amount), by Telephone (0755-25407633 25407713 25407397 25193391

Quarter, 2005-2010 41

Table 2-5Price Trend of Fresh Milk of Urban Market, by Quarter, 2005-2010 42 Figure 2-19 Comparsison of Dairy Products and Other Foods in the Total Consumpiotn of Food,

by Value, 2009 43

Table 2-6 Changes of Per Capita Expenditure on Dairy Consumption of Urban Residents, by Quarter, 2005-2010 43

Figure 2-20 Per Capita Consumption Amount of Milk and Dairy Products of Rural Resident, 1992-2009 44

Table 2.7 Sensory Index 46

Table 2.8 Physical and Chemical Index 46

Table 2.9 Microbial Limit 46

Table 2-10 Sensory Property 47

Table 2-11 Physical and Chemical Property 47

Table 2-12 Microbial Limit 48

Table 3-1 China’s Import Tariff on Whey Products, 2010 61

Figure 3-1 China’s Import Structure of Whey and Modified Whey Products, 2009 63

Table 3-2 China’s Import Proportion of Whey and Modified Whey Products(HS04041000，,

2008-first 3 quarters of 2010 64

Figure 3-2 China’s Average Import Prices？CIF，Trend of Whey and Modified Whey

Products(HS04041000，, 2008-first 10 months of 2010 64

Figure 3-3 China’s Import Flow Direction of Whey and Modified Whey Products, 2009 65

Figure 3-4 China’s Average Import Price (CIF) Comparison of Whey and Modified Whey Products, 2009 65

Table 3-3 China’s Import Proportion of Anhydrous Lactose (HS17021100), 2008-first 3 quarters

of 2010 66

Figure 3-5 China’s Average Import Prices？CIF，Trend of Anhydrous Lactose, 2008-first 10 months of 2010 67

Figure 3-6 China’s Import Structure of Lactalbumin (Including Two Kinds or More of WPC), 2009 68

Table 3-4 China’s Import Proportion of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2008-first 3 quarters of 2010 68

Figure 3-7 China’s Average Import Prices？CIF，Trend of Lactalbumin (Including Two Kinds or More of WPC), 2008-first 10 months of 2010 69

Figure 3-8 China’s Import Trend of Whey and Modified Whey Products(HS04041000，,

2000-2010 70

Figure 3-9 China’s Import Trend of Anhydrous Lactose(HS17021100，, 2000-2010 70

Figure 3-10 China’s Import Trend of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2000-2009 71

Table 4-1 China’s whey product application in 2009 72

Figure 4-1 Classification of China’s whey product application in 2009 72

Figure 4-2 Structure of China’s whey product market in 2009 (by quantity) 73

Table 4-2 Output of China’s main feed producer in 2009 74

Table 4-3 Output of China’s Main Infant Formula Milk Powder Manufacturers in 2009 76

Table 4-4 Output of China’s Main Sports Drink Manufacturers in 2009 78

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Table 4-5 Comparison of the pork processing capacity of main meat processing companies in China in 2009 83

Table 4-6 Rankings of Nutritional and Healthcare Food Manufacturers in China in 2009 (by sales revenue) 85

Table 4-7 Top 10 most Popular Healthcare Brands in 2009 85

Figure 6-1 Shares (by volume) of Whey and Modified Whey Products (HS04041000，of

Different Importers, 2009 97

Table 6-1 Import of Whey and Modified Whey Products of Foreign Trade Companies in China, 2009 98

Table 6-2 Import of Whey and Modified Whey Products of Foreign Manufacturers in China, 2009 99

Table 6-3 Import of Whey and Modified Whey Products of Main Domestic Trade Companies, 2009 100

Table 6-4 Import of Whey and Modified Whey Products of Major Domestic Manufacturers, 2009

102

Table 6-5 Import of TOP 15 Domestic Anhydrous Lactose Importers, 2009 103 Table 6-6 Import of TOP 15 Domestic Milk Albumin (including two or more Whey Protein Concentrates) Importers, 2009 104

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DOCSFORD

chinas whey products market research report.doc