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Global Openness and Ethnocentric Tendencies of Consumers

By Frances Henry,2014-06-06 10:28
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1 ARE GLOBAL-MINDED CONSUMERS LESS ETHNOCENTRIC BUYERS? A CROSS-CULTURAL COMPARISON Taewon Suh, Saint Louis University Ik-Whan G. Kwon, Saint Louis University Mueun Bae, Inha University The starting point of this study is on the thought that different timings and dissimilar processes of globalization between countries may defy..
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