Global Openness and Ethnocentric Tendencies of Consumers
By Frances Henry,2014-06-06 10:28
ARE GLOBAL-MINDED CONSUMERS LESS ETHNOCENTRIC BUYERS?
A CROSS-CULTURAL COMPARISON
Taewon Suh, Saint Louis University
Ik-Whan G. Kwon, Saint Louis University
Mueun Bae, Inha University
The starting point of this study is on the thought that different timings and dissimilar processes of
globalization between countries may defy..