This is the Silpada Designs BO Call for Monday, October 5th, 2009 8:30-9:30 pm EST –
Dial in number: 712-432-9998 Pin: 974870#
Replay # 712-432-1695 Access: 974870#
Christy Goudy will be moderating the call
START RECORDING (*9 548773#)
We would like to welcome everyone to the call and thank you for joining us tonight! We are
excited that you are here!!! Tonight, you will hear some live testimonials from currents reps
and leaders who are enjoying running their own home-based jewelry business with Silpada
Designs. My name is Christy Goudy and I have been with Silpada Designs for 8 years and
lead the third largest sales organization in the country with an amazing team of strong leaders
and representatives. On the call with me are guest speakers: Susy Marriott, Belynda Evans ,
Cindy Vangorder , Deborah Underwood, Rebekah Robinson and Lorraine Atkinson. As each of
them shares some information on this call, they will introduce themselves to you, tell you how
long they have been with Silpada and share the size of team that they lead.
PARTICIPANTS – PLEASE INTRODUCE YOURSELF, WHERE YOU ARE FROM, HOW LONG YOU HAVE BEEN WITH SILPADA, AND HOW MANY TEAM MEMBERS YOU
Susy Marriott is a Silpada Sterling Manager from Dublin, OH and leads a team of close to
600 women. She is going to outline the call for us and share some background on Silpada.
WHAT YOU CAN EXPECT to LEARN FROM THIS CALL:
? Quick Background of Silpada
? We will answer the question, “Why Direct Sales?”
? We will discuss the top 10 reasons to consider the Silpada Designs opportunity.
? We will talk about some statistics that make us a rock solid business & one of the fastest
growing direct sales companies.
? We will spend some time on the earning potential, investment & ease of starting.
? You will hear from other team members who have different interests, goals & life
situations and how Silpada fits into their lives.
? We should have about 10 minutes at the end of the call to answer any questions that you
We hope that you will listen and learn about this low-risk Silpada Business Opportunity versus
the potential rewards available from owning your own Silpada business. We love what we do
and we hope you decide Silpada is something that might be able to fit into your life!
Background of Silpada: - By way of background, Silpada was founded in 1997 by Bonnie Kelly and Teresa Walsh, our co-
founders, who were best friends (and still are). They were two stay at home Mom‟s who were
interested in earning some extra money, loved accessorizing, were great with people, and came
to love sterling silver jewelry. After six years and hundreds of successful jewelry parties,
Bonnie and Teresa created Silpada Designs, created a catalog, and opened up our business to
share the opportunity of financial freedom and the fun of jewelry parties with other women.
Today, 12 years later, more than 27,000 U.S. representatives and more than 1,000 Canadian
representatives are designing a life they love, earning incredible income for part-time work and
making friendships with women all across the country.
Many of Silpada‟s representatives have started their businesses while working full time in corporate America; others are stay-at-home Mom‟s when they start their Silpada careers.
Regardless of their business experience or educational backgrounds, when women take Silpada
up on its invitation to “Find Yourself in It” (our trademark), they find not only the ability to
create a rewarding career, but also a sense of empowerment. The best part of my job is helping
other women succeed whether they are interested in working their business as a hobby, part-
time or full-time. There is a place for everyone in this business!
Bonnie and Teresa work with designers and artisans from all over the world to create our
Silpada Designs collection. We have exclusive contracts with artisans in 9 countries including
the U.S., Mexico, Israel, Italy, China, India, Thailand and the Philippines to name a few. On
average, each piece of Silpada jewelry has been touched by six to nine skilled artisans, our
average piece is $64, and over half of the catalog is under $50.00. Our home shows are an open
house format and include “A Fun Ladies Night Out” with no presentation.
Our co-founders and our company are dedicated to finding a cure for Juvenile Diabetes.
Since Silpada launched its “Polishing Off Juvenile Diabetes” campaign in 2004 where Silpada
donates $1.00 for every $5.00 polishing cloth sold, our company has donated in excess of $1
million dollars to JDRF (Juvenile Diabetes Research Foundation).
Back to Christy
Have you ever dreamed about owning your own business?
A restaurant? Salon? A gift shop or boutique? Most Americans do, however
few people ever go into business for themselves. Why is that?
? It‟s scary
? It‟s risky
? It‟s expensive
o The average business plan calls for a minimum of $150,000
to get started
o Statistics show that IF a new business survives, its
projected “break even” is within 3-5 years
o Not many are willing to put all that they‟ve built on the
line for a CHANCE to be one of the few who make it.
THE BEAUTY OF DIRECT SALES:
? You can start a business that can pay itself off AND begin to generate a
PROFIT in as little as one month
? Someone else takes care of product selection, inventory, packaging, pricing,
catalog production and distribution.
? All we have to do is SHARE the product & we all know that a great product
will sell itself..
? You will learn valuable skills, such as sales, marketing and customer service,
which is an awesome training ground for entrepreneurs.
? You will experience flexibility whether you are a stay at home Mom, work
part time or along side a full time job.
? There are numerous tax advantages of owning your own business.
? Low investment risk with high potential rate of return.
? There are high residual income opportunities for building a team and training
others to do what you do.
? In fact, of the 6% of women in the US that earn over $100,000 per year, 80%
of them are in a direct sales business like Silpada Designs!
USA today reports, “Direct sales is one of the fastest growing employers today…while other companies
are laying off,and downsizing; Direct Sales is experiencing exponential growth.”
Zig Ziglar, movitational speaker and best selling author is quoted saying, “A home-based business offers enormous benefits, including elimination of travel, time savings, expense reduction, freedom of
schedule and the opportunity to make your family your priority as you set your goals.”
Warren Buffett, billionaire investor…on his purchase of a direct sales company said, “It’s the best investment I’ve ever made.”
(His company, Berkshire Hathaway owns Pampered Chef and Kirby Vacuum)
Christy turns it back over to Susy:
IF YOU DECIDE DIRECT SALES IS FOR YOU, THEN WHY SILPADA (THIS COVERS
OUR TOP 10 REASONS TO JOIN SILPADA?
1) Silpada is the fastest Growing Direct Sales Company in the DSA The DSA stands for Direct Sales Association, a national trade association of the leading firms that manufacture and
distribute goods and services sold directly to consumers. More than 200 companies are
members of the association, including many well-known party plan companies. Because of
Silpada‟s tremendous growth and success in the industry, Jerry Kelly, our CEO, has been asked
to sit on the board for a term of 5 years.
News reports are full of stories about companies who have flat sales or are going out of business.
Silpada is GROWING! WHY?
? We have a top quality product of .925 sterling silver with a lifetime
guaranty, dynamic people, a lucrative compensation plan, and our no
formal presentation „Girls‟ Night Out‟ offers a fresh twist to the home
party. Silpada is not your traditional Home Show! It‟s FUN!
? Silpada is the “darling” of the DSA and here is why. Company Statistics:
st company in the DSA to hit 100 million in sales in less than 10 years! ? 1
We did it with less than 10,000 reps, another record!
th? In our 10 year, we sold over $200 million with 20,000 reps. Silpada‟s 5
year projection is $500 million in sales with 50,000 reps nationwide and in
Susy turns it over to Belynda for #’s 2 &3
2) Wide Open Market
o Silpada is still a ground floor opportunity!
o We are in all 50 states including Puerto Rico and Guam, but we have only a
small concentration in most. There are so many markets UNTOUCHED.
o Time Magazine did an article on Direct Sales and rated those with under 15,000
reps as a rare, “Once in a Lifetime” opportunity. Silpada passed the 15,000 mark
last Spring, and has the lion share of our growth still to come!
o Our top 3 states with the most number of representatives include PA, CA, and
TX with the top state having 2,153 reps. This presents a tremendous
opportunity in all 50 states. (Working your business consistently with 6-8
shows/month, 10-15 guests at each show, one active rep can only touch about
960 women per year. Think about the market potential in your area).
3) Meet People, Make New Friends
o Our culture is amazing! The women who represent Silpada are special!
? It trickles down from Bonnie and Theresa, our founders. They are
generous, dynamic, passionate, stylish, savvy, sassy, professional, driven
? Women who have been a part of other direct sales companies see the
difference right away! We are unique.
? Silpada has a culture of sharing – Lifelong and nationwide friendships
have been made among reps, customers, hostesses and teammates
Belynda turns it over to Cindy Vangorder for #4-5
4) Advertise for FREE by Wearing Silpada
o With Silpada, you are a walking billboard for your business. When people
comment on your jewelry, it‟s an opportunity to invite.
o Our business is all about inviting. As a walking advertisement for our business,
many doors are opened to our three services: BUY IT, EARN IT FOR FREE by
becoming a Silpada Hostess, OR SELL IT!
o I wear my jewelry EVERYWHERE, the grocery store, ball games, shopping.
You can‟t wear home decorating items, food, baskets or pots & pans, but you can
ALWAYS wear your Silpada.
o In fact, JEWELRY is the #1 thing women will compliment a total stranger on.
o Silpada has launched a National Brand Advertising Campaign.. You will find us
in Oprah, Redbook, Self, Woman‟s Day, and In Style Magazine to name a few.
This national advertising campaign supplements our own businesses with leads
from prospects from all across the country who see our ads in magazines and
want to learn more about our three services. With have an Automated Leads
Program that distributes these leads to representatives across the country based
5) Generous Hostess Reward Program and Profits
a. Silpada‟s $950 show average is the highest in the DSA b. Our hostesses are thrilled and amazed with the FREE jewelry they earn! They
share this with their friends which makes it easy to book additional parties
c. 100% of our hostess benefits are paid by the Silpada and do not come out of our
d. Our profits are lucrative - we earn 30% of the retails sales from the show the
night of the show…
e. No waiting for a paycheck
i. High party averages means we are leaving our families less often and
making MORE! Our average profit on a show is $285 per party average
ii. We can earn $1140/month doing one show a week. 2 shows a week
generates income of over $2,200/month!
Susy adds “When we tell our hostess at the end of her show that we earn as much in
cash as she earned in free jewelry, she can’t believe it!...
Cindy turns it over to Susy who will continue with reasons 6-7-8.
6) No Formal Presentation along with Great Training
a. No Sales background? No problem! None is needed.
i. The majority of our reps have no sales experience at all. Our quality
product sells itself.
1. Yes, you do share some information at our parties about the
product, how easy it is to hostess a show, and the business
opportunity, but we do it in a mini “informercial” with a few
women at a time as they are looking at the jewelry. Customers
want to know a little, but LOVE not having to listen to you for
and hour while you do a presentation. Our customers love our
shows (and attend show after show) because it is a no pressure
opportunity to look at some great jewelry and the chance to visit
with their friends and family!
2. Customers have shared with me that they love Silpada parties
because the atmosphere is DIFFERENT.
? As a rep, you partner with your hostess for a successful
? Keep guests engaged through playing dress up
? We listen to what the women want by staying close to the
? And we help our guests fill out orders---Guests LOVE it!
Silpada offers endless Training Opportunities for you to participate in:
? Weekly training clinics on bookings, recruiting, hostess coaching, and
business building teleclinics
? Monthly team meetings
? Team conference calls
? National conference
? One on one coaching calls with your sponsor
? Leadership conference
? All Silpada training is optional, but we find that “those who show up, go
? The most successful reps are the ones participating in all that‟s available
7) No Inventory-No Quotas-No Minimums a. No stocking of inventory in your basement.
b. No expiration dates on inventory. Sterling silver retains its full value.
c. Orders ship directly to our guests. No need for you OR hostess to deliver!
d. There is a one-time buy-in for your kit display. You pick the pieces you want to
display and wear at 50% off when you fax in your paperwork. You decide what
your initial investment will be with Silpada.
e. No quarterly or monthly minimums to meet.
f. 30% discount
i. So if life happens and you are unable to do your business for a period of
time… i.e. having a baby, going on vacation, etc. There is no impact on
ii. Life situations happen and Silpada rides through them with you!
8) YOU Control YOUR Schedule
a. The beauty of this business is that YOU set your own schedule!
i. When people ask how often I do parties, I tell them, “As often as I want!”
1. 2-3 parties per month: CASUAL
2. 1-2 parties per week: Part time (with full time pay)
3. 3+ parties per week: Full time
a. Where do you see yourself fitting in?
ii. Want a pay increase?
1. Book more shows OR grow your team!
b. You set your schedule and stick to it with tools and systems to keep you on track!
c. You work when it‟s best for YOU and YOUR FAMILY!
Susy – turn it back to Belynda
9) Added Incentives
a. Silpada offers a variety of incentive programs for FREE Jewelry and Award
i. NEW REPS: One time FAST START program. You have the
opportunity to earn $3000 in free jewelry in your first 100 days with
Silpada based on your sales and Silpada offers a $500 bonus for each
qualified team member you bring on in your first 100 days
ii. ALL REPS are eligible to earn up to $200 in free jewelry per month based
iii. Silpada offers an exclusive SOAR trip each year in January. You and your
guest are treated to an all expense paid vacation! In 2010, we are headed
to the Mayan Riviera and next year we are filling an entire cruise ship!
10) Lucrative! Lucrative! Lucrative!
a. Silpada has the highest payout of ANY party plan company
i. The average show average is $950; you average $285 in your pocket, per
party. AND you keep it that night.
1. If you do 4 average shows/month- that‟s $1140 per month for
your family budget.
2. If you do 8 averages shows/month- that‟s $2280. You gave
yourself a raise by doing more shows!
ii. You have two ways to increase your pay with Silpada
1. Hold more parties – 30% profit results in income addition
2. Sponsor Reps – earn downline commissions (results in
a. There are reps on this call earning $50/month to $10,000
per month in override commissions!!!
Belynda turns it back to Christy for the wrap-up
WHAT‟S IT TAKE TO GET STARTED-THE INVESTMENT
? Minimum investment is the $199.00 rep certification fee
? This certification includes your own personal mysilpada.com website, access to toll free
customer service, Quick Reference Guide, 50 catalogs (valued a $1.00 each), business
cards, a ring sizer, belt sizer, multi-media training resources and enough materials to last
for about 5 shows.
? At sign up, you may also purchase unlimited jewelry samples at ? off.
? Size and selection of your starter jewelry kit which you will use as samples at your show.
? We offer the opportunity to reduce the $199 certification fee based on two different
levels of jewelry purchases.
Level 1: spend $750 COST or $1500 RETAIL in jewelry and your certification fee is
reduced to $100 = $850.
Level 2: spend $1750 COST, $3500 in RETAIL and your certification fee is waived. Cost
SUSY says…in both cases, you own jewelry at half-off the catalog price. Each year, we
retire about 25% of the line. In 7years, I have never sold any jewelry, including retired
items, at LESS than I paid for it. Women are delighted to buy my retired samples at
20-30-40-50% off! I can make a profit even on retired items!
SPOIL YOURSELF SIGN-UP SPECIAL
How Does it Work:
Any Representative can receive a $200 Free Jewelry Certificate as soon as she holds her first
qualified Home or Book Party within the first year as a Silpada Designs Representative. A
qualified Party is one with a minimum of $500 in retail sales and 10 or more purchasing Guests.
Following is an example of the average earnings and free jewelry benefits a new Recruit can
receive by hosting her first Home Party as a Silpada Designs Representative:
Average Silpada Home Party $950
Representative Profit 30% $285
Hostess Benefit $285
Sign-up Special Free Jewelry $200
Total Profits $285
Total Free Jewelry $485
BACK TO SUSY
? Silpada shows are done in a casual, open house style! Fun Girls‟ Night Out. Easy, no
pressure and fun!
? Home shows
? Vendor fairs
? Catalog shows
? Launch parties
? Annual open houses
There are many tax benefits of having a home based business. We recommend that you visit
with your accountant/tax advisor to discuss the specifics, but tax deductions can include your
initial investment, a home office business deduction, cell phone, gas, meals and entertainment.
Testimonials: (Please keep to 2-3 minutes, Your why story, benefits) PLEASE INTRODUCE YOURSELF, WHERE YOU ARE FROM, WHERE YOU ARE
IN LIFE (MOM, EMPTY NESTER, ETC….), WHEN YOU STARTED YOUR SILPADA
BUSINESS, AND WHAT WAS YOUR “WHY” AS FAR AS STARTING YOUR BUSINESS, AND WHAT YOU LOVE MOST ABOUT SILPADA….
1) Full time job doing Silpada on a part-time basis- Deborah Underwood, Representative in
Raleigh, NC (Tell us what you do full time)
2) Stay-at-home Mom – Rebekah Robinson, Star Leader, Wytheville, VA
3) Currently or Just completed Fast Start – Jennie Thomas, Representative, Pittsboro, NC (still confirming)
4 Lorraine Atkinson – Star Leader, Raleigh, NC
Susy turns back over to Christy
INVITATION & Q&A
We invite you to join Silpada in an extremely exciting time for our company. As you have
heard tonight Silpada is still considered a ground-floor opportunity and I have watched this
business change many womens‟ lives over the past eight years. It has given some women a
purpose in their lives, has contributed significantly to their family income, has given some
women the opportunity for personal growth, and has been an incredible opportunity for Silpada
women to meet other self-motivated, positive women.
In the last few minutes, this is the time for Q&A and where we can help you address your fears
about starting this business or something that might be standing in your way of getting started.
There is no need to say your name.
Please contact your sponsor or the representative who has shared the Business Opportunity
packet with you to help answer any additional questions you might have or to help you complete
your paperwork. Thank you to the representatives who shared their story with us. Thank you
for your participation.
Christy turns over to Cindy if we have time to read “Do you have a Dream Job”
Do You Have A Dream Job?
An ambitious woman entered a successful store with a reputation for beautiful, fine quality
merchandise. She walked up to the owner and said, "Ma’am, I am very impressed with your store and I would like to work here. I promise I will work hard and I would love to
build a career here.
In return, all I ask is the following:
1. First, I would like 30% commission on everything I sell.
2. I expect to receive a 30% discount on the merchandise I wish to purchase.
3. I would also like to earn free merchandise every month based on my sales.
4. Plus, if I bring in and train any new sales people, I think I deserve a percentage of their
5. I would like the opportunity to rapidly advance within the company.
6. When I do well, I expect LOTS of praise and recognition, free products, special awards, and fabulous trips.
7. I would like my friends and family to work here.
8. By the way, I need to set my own schedule and work only when it suits me and my family. So... when can I start?
After the store owner recovered from shock, she ROARED with laughter, "Miss, you can't be serious! You're dreaming! You'll never find an opportunity like that ANYWHERE! And if you do...come back and get me because I want to work with you!"
Silpada truly is a dream job! Live it and enjoy every minute!
Share your dream job and the remarkable benefits with everyone!
We are living proof that the dream job really does exist...