An Analysis On
The Cultivation And Development of
College Students’ Business Psychology
Hunan Institute of Science and Technology
Nowadays？university students’ innovative undertaking becomes a
spotlight gradually. A tremendous amount of colleges encourage their students to establish their own business. The article mainly points out the meaning of college students’ business psychology through some famous
theories, then I will analysis the decisive factor which influence our students during their struggle. I know these results through some investigation among my schoolmates. Ultimately, the article will tell you how to cultivate and develop our students’ business psychology.
Key words: college students, business psychology, cultivation and development
Owing to the development of education system, more and more students receive the study chance. It is inevitably they’ll graduate and
find a proper job or choose to establish a business by themselves. Nevertheless, because of the shortcomings of our education and the patterns of employment law and regulation and the concept of irrational employment, our students are faced with the greatest pressure about finding jobs. So, our government should call on them to establish a business by themselves and pay much attention to the cultivation and development of college students’ innovative undertaking.
Until now,some people just pay efforts to analysis the phenomenon of hunting jobs. However, few person realize we must spare no effort to cultivate and develop their business psychology. So, this article depends on some theories and investigation to figure out the influential factor, and point out the means of the cultivation and development of carving out. It possesses some meaningful and practical value.
[I] The Meaning of The College Students’ Business
College students’ business psychology is a character which develop
dramatically these years. When college students graduate, they’ll choose
to hunt a job or receive a further education, but there exits some students who want to be their own boss, so they produce some business
psychology. They depend on their subtle intelligence and prominent management and perseverance during they study at school to start their business. Ever since 1970’s, McClelland and Bunker have begun to talk
about the mental feature of successful entrepreneur. They think those people who have the business psychology feature possess a higher possibilities to come true their dreams than those people who don’t have
According to my investigation, we could divide the business psychology into five parts: perseverance, honesty, confidence, innovation, communication.
[II] The Influential Factor Of College Students’ Business
The students who want to establish a business always are from poor families. Though they have superb perseverance and intelligence, they don’t have enough money. And their social status is low, so they have fewer opportunities to achieve their goal. Maybe they’ll lose their hearts.
2.Our Social Circumstance
Some people ignore the power of college students’ own business. And
our society system isn’t perfect, so our students lack some necessary supports.
3. Our Educational Circumstance
Our students receive a boring education when they start their study career. Almost every school stress students’ major, but ignore the business
education to their students. What’s worse, some teachers even think
establish a business is a foolish thing. In a extent, it will harm our students’ warming hearts.
4.Our Students’ Circumstance
Everyone is not quite perfect. Our college students couldn’t realize the
danger of business. And they think if they persevere their dreams, there’s
no doubt they’ll success. Everything is possible. If they couldn’t know
the latest market information in time, they’ll lose desperately.
[III]The Cultivation and Development of business
It’s a important qualification to possess a good business psychology:
[I]To Build a Healthy Social Circumstance.
Our country should make a perfect law and regulation to support our college students. And encourage them to establish their business by themselves.
[II] To Stress College Students’ Business Education
Schools should help students cultivate the correct business dreams. And improve their psychological standards. Only in this way, they could possess a strong willpower. This will do credit
on their achievement.
From the above discussion, there is no doubt that it is possible for us to establish our own business. If you have such a dream, you should persevere it and never give up. Though you may be confronted with a great amount of sufferings, a person is not a failure until he begins to blame somebody else. No pains, no gains. Maybe a person is poor, but if he possess these five characters: perseverance, honesty, confidence, innovation, communication. He will be a super man sooner or later.\
Hornaday J A, Bunker C S. The nature of the entrepreneurs [J] .P ersonnel
Psychology, 1970, 23(1):47-54.
McClelland, D.C. Characteristics of successful entrepreneurs [J] . Journal of
Creative Behavior, 1987, 21 (3):219-233