BUSA 540

By Shane Perry,2014-07-09 08:48
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BUSA 540 ...

    Business: Entrepreneurship 588 Section 001

    Entrepreneurship and New Ventures

    Spring 2007

Instructor: Dr. Richard C. Becherer

    Office: Fletcher 400-D

    Phone: 425-2235


    Hours: Wednesday and Thursday 1:30-3:30pm

    Tuesday 2-5:00 pm


    Timmons, Jeffrey A., and Stephen Spinelli, New Venture Creation: Entrepreneurship for the 21st Century, thIrwin, 7 Edition, 2006.

It has been said that the difference between managers and entrepreneurs is that managers are “resource

    driven”, whereas entrepreneurs are “opportunity driven”. Within the broadest definition entrepreneurs are

    found throughout the world of business, for any firm if it is to survive and prosper must have some

    measure of Entrepreneurial drive. The start-up process is a special phenomena. It is this new venture

    start-up entrepreneurial process that is the focus of this course, although we will also trace the

    Entrepreneurial Phenomena through growth and on to harvest.


    This course is designed to investigate the entrepreneurial process from a variety of perspectives. The

    primary focus is the activities that occur from conception to the birth of a new venture.

Included as special topics are such things as: the personal attributes of entrepreneurs, how to search and

    identify opportunities, screening opportunities, developing a business plan, assembling the resources

    required to start a business, and the legal and contractual issues associated with new business, rapid

    growth, harvest, and bankruptcy.

The course is designed to acquaint students with the entrepreneurial phenomena descriptively and also

    allow them to experience and grapple with issues faced by a new venture.


    A. Communication

    a. Communicate effectively in oral and written form

    b. Use modern technologies as one tool to effectively learn and communicate

    B. Teamwork/Diversity/Leadership

    a. Understand group dynamics and become a contributing team member

    b. Understand and appreciate the impact of demographic and cultural diversity

    C. Adaptability

    a. Understand the impact of the international dimension on business decisions

    b. Understand the political, legal, and social environment in which business operates

    D. Problem Solving

    a. Recognize problems and opportunities, and be able to think critically

    b. Analyze data and possess proficiency in the use of data

    c. Integrate functional areas of business when analyzing problems

    E. Accountability and Ethics

    a. Appreciate how ethical considerations enter into business decisions

    b. Develop expertise in an area related to career choice


The course will be structured in a lecture/discussion format with a maximum of two-way communication.

    Students are expected to be prepared for each class session and contribute to the class discussion.

While a variety of readings and assignments are indicated in the attached course schedule, additional

    readings or handouts will also be distributed to the students. These supplemental materials are an integral

    part of the course and are required readings for all students.

    COURSE REQUIREMENTS: The primary focus of the course is the business plan that will be required of all students. Two

    examinations will also be administered to assess the students’ retention of the material in assigned

    readings or handouts. Additionally, student participation in discussion will be a major portion of the grade.

In order to meet the course objectives and the requirements of the course, students have several

    responsibilities: 1. Assigned material must be read on schedule and assignments must be carefully completed on


    2. Students must attend class regularly and participate in class discussion.

    3. Students should attempt to stimulate class discussion by bringing in examples, incidents,

    experiences, and material found in everyday business life or the business press. Regular

    attention to such things as the Wall Street Journal, Business Week, or other media will be



    Examinations may contain some objectives questions, short answer questions, discussion questions, or

    case analysis.

    Business Plan Projects will be group projects with groups of 2-3 people. There are several aspects of the Business Plan Projects that will be evaluated:

    A. Preparation and Presentation of Venture Opportunity Screening Exercise (Written and Oral)

    B. Written Business Plan

    C. Oral Presentation of Business Plan

Case Analysis is a primary aspect of each class session. Students are expected to read each case and

    prepare some notes for use in class discussion. Notes are turned in at the beginning of each case

    discussion and may not be turned in late.

    Class Participation is based upon the quality and quantity of the student input. It is a subjective evaluation, but clearly such things as attendance, willingness to participate, and bringing outside material

    to the class all elevates the participation grade. Students have the opportunity to participate during all

    discussion, case, and exercise sessions.

    Peer Evaluation is designed to get input from your group members on your performance in the business plan project.


     POINTS %

    Exam I 100 22%

    Exam II 100 22%

    Class Participation 40 10%

    Case Notes 60 13% Business Plan Project

     Written Plan 75

     Oral Presentation of Plan 25

     Peer Evaluation 50

     Total 150

    150 33% TOTAL 450 100%

COURSE POLICIES: 1. Exam make-ups will only be given in extreme circumstances and must be arranged in


    2. No extra credit assignments.

    3. Assignments submitted late will have points deducted.



    1 1/9 Introduction Chapter 2

    Entrepreneurial Revolution and Process

    2 1/16 Entrepreneurial Process Chapter 3 Form Teams

    Group Brainstorming

    3 1/23 New Venture Ideas Chapter 6 CASE: Kurt and

     The Business Plan John Bauer p. 98

    4 1/30 Opportunity Recognition and Screening Chapters 4-5 Creative Exercise

     Handout in


    5 2/6 The Entrepreneurial Mind/ Manager Chapters 1, 7 Screening

    The Entrepreneurial Team Exercise p. 115

    6 2/13 Franchising and the Internet Chapter 8 CASE: Burts Bees

     p. 216

    7 2/20 Ethics Chapter 9 Ethics exercise


    8 2/27 Chapters 1-9 MID TERM EXAM (Good Luck!)

    9 3/6 Resource Requirements Chapter 10, 12

    Entrepreneurial Finance

     3/13 SPRING BREAK

    10 3/20 Venture and Growth Capital Chapters 13-15 CASE: Bluegrass

    Debt Capital Wedding Center

    Case (handout)

    11 3/27 The Deal Chapters 14, 17

    Family Ventures

    12 4/3 Growth, Trouble & Harvest Chapters 16, 18, CASE: Midwest

    19 Lighting

    p. 399

    13 4/12 Hall of Fame

    14 4/17 Business Plan Presentations-10 Written Business

    Minutes Max Plans due in class

    15 4/24 FINAL EXAM (Good Luck!!) Chapter 10, 12-


    Students with Disabilities -

    Attention: If you have a disability that may require special assistance or accommodations, or

    you have questions related to any accommodations for testing, note takers, readers, etc., please

    speak to your professor as soon as possible. Students may also contact the College Access

    Program Office (425-4006) with questions about services offered to UTC students with qualified


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