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Moira Frances Forrester CV
139 Salehurst Road, Crofton Park, London SE4 1AR
tel :- 0208 690 3286 / mobile:- 07712507489
email:- toddmoirafrances@aol.com
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Personal Profile - Skilled researcher delivering research solutions from inception to insightful analysis and actionable interpretation
Independent Senior Research Consultant May 2005 to present
; Delivered research projects for 4Children (Registered Charity with turnover ?4.5m
(non service delivery)
1) E – survey - quantitative (designed, analysed and reported) Opinion Formers on Youth Issues
2) qualitative (designed, moderated, analysed and reported) ‘Money Drugs or Fun’ - young
people in West Sussex
3) quantitative (designed, analysed and reported) - Make Space ‘The Youth Lottery’ –LA
youth professionals nationally
4) qualitative/quantitative (designed, analysed and reported) for Children in Need – childcare
professionals on bullying policy and for DfES, childcare professionals communication study.
; Moderated for Opinion Leader Research on deliberative research events ‘Your Health,
Your Care, Your Say’ (DoH) 2005, National Pensions Day (DWP) 2006.
Talking Energy Nuclear Debate 2007 (BERR), Our NHS Our Future 2007 (DoH) and
Time to Talk Children and Young People (DCFS) 2007
; Supported JAM Ltd, KJK Research and Research Insight with moderating, analysis
and report writing on a range of projects
Head of Research and Information - 4Children May 2002 to May 2005
; Managed and delivered the research offer – designed, conducted, analysed and reported
on original research – qualitative, quantitative and literature reviews - with children,
parents, schools, key stakeholders, opinion formers, local authorities, central govenment
and others to be found at - www.4Children.org.uk/campaigns/research).
Senior Consumer Policy Officer in the Consumer Division of the Financial Services Authority April 2001 to April 2002
Financial Regulator
; One year contract - directed the commissioning, monitoring and interpretation of research
studies (qual/quant/desk) to provide essential evidence to support the work of the team
whose remit was to identify problems caused by the information gap in financial services
between firms and consumers
Business Development Director (Framework)/Managing Director (Interpretations) - Both positions held concurrently April 1994 to May 2001
Commercial Market Research
; Delivered qualitative research solutions, from proposal, design, fieldwork, analysis and
reporting through Interpretations Market Research Limited for clients including Eastern
Electricity, Shell, Somerfield, British Nuclear Fuels and NatWest
; Provided data mining, market modelling and statistical consultancy for clients including
Mars Petfoods, British Gas, Microsoft, World Investor Link (FT), The Readers Digest and
research agencies including Research International through Framework
Associate Director/Independent Senior Consultant 1980 to 1994
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; Provided qualitative and quantitative consumer and business to business research project
management from design, analysis to final delivery and presentation of actionable results ; Clients included: - Sainsbury, NatWest, Clerical Medical, Eagle Star and Scottish Hydro,
Tayside Development Agency, Lincolnshire City Council
For Research Agencies including The Research Business International, Metra Consulting Group and British Market Research Bureau
Advertising Research Executive/Senior Advertising Account Planner/ Advertising Account Director to 1980
Advertising Agencies including J Walter Thompson, Bates International, BBDO and Allen Brady and Marsh
; Champion for the brand in terms of the development of the brand strategy. Responsible
for effective communication between the brand and the consumer
; Clients included:- Joint Credit Card Company, Woolworth, Boots the Chemist, (SmithKline)
Beecham (Lucozade, Macleans and Thompson Newspapers (The Times)
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Education and Qualifications
Education: - M.A. Glasgow University
Post Graduate Business Degree Strathclyde University
Professional Body: - MMRS – full member of the Market Research Society since 1994 __________________________________________________________________________
Voluntary Activities
London Forum of Amenity Societies Main Committee - 1992 - 2003
Chairman of The Clapham Society – 1989-1998
School Governor -1994-1997 - La Retraite Secondary School Balham
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References
Anne Longfield CEO 4Children City Reach, 5 Greenwich View Place, London E149NN Tel 020 7522 6900 email anne.longfield@4children.org.uk
Liza Wong Director Framework 1 Rosebery Avenue London EC1 4SR Tel no 020 7278 0187 liza.wong@framework.co.uk
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