Curriculum Vitae

By Melissa Adams,2014-03-20 02:28
21 views 0
Delivered qualitative research solutions, from proposal, design, fieldwork, analysis and reporting through Interpretations Market Research Limited for

     - 1 -

Moira Frances Forrester CV

    139 Salehurst Road, Crofton Park, London SE4 1AR

    tel :- 0208 690 3286 / mobile:- 07712507489



    Personal Profile - Skilled researcher delivering research solutions from inception to insightful analysis and actionable interpretation

Independent Senior Research Consultant May 2005 to present

    ; Delivered research projects for 4Children (Registered Charity with turnover ?4.5m

    (non service delivery)

    1) E survey - quantitative (designed, analysed and reported) Opinion Formers on Youth Issues

    2) qualitative (designed, moderated, analysed and reported) ‘Money Drugs or Fun’ - young

    people in West Sussex

    3) quantitative (designed, analysed and reported) - Make Space ‘The Youth Lottery’ LA

    youth professionals nationally

    4) qualitative/quantitative (designed, analysed and reported) for Children in Need childcare

    professionals on bullying policy and for DfES, childcare professionals communication study.

    ; Moderated for Opinion Leader Research on deliberative research events ‘Your Health,

    Your Care, Your Say (DoH) 2005, National Pensions Day (DWP) 2006.

    Talking Energy Nuclear Debate 2007 (BERR), Our NHS Our Future 2007 (DoH) and

    Time to Talk Children and Young People (DCFS) 2007

    ; Supported JAM Ltd, KJK Research and Research Insight with moderating, analysis

    and report writing on a range of projects

Head of Research and Information - 4Children May 2002 to May 2005

; Managed and delivered the research offer designed, conducted, analysed and reported

    on original research qualitative, quantitative and literature reviews - with children,

    parents, schools, key stakeholders, opinion formers, local authorities, central govenment

    and others to be found at -

    Senior Consumer Policy Officer in the Consumer Division of the Financial Services Authority April 2001 to April 2002

Financial Regulator

    ; One year contract - directed the commissioning, monitoring and interpretation of research

    studies (qual/quant/desk) to provide essential evidence to support the work of the team

    whose remit was to identify problems caused by the information gap in financial services

    between firms and consumers

    Business Development Director (Framework)/Managing Director (Interpretations) - Both positions held concurrently April 1994 to May 2001

Commercial Market Research

    ; Delivered qualitative research solutions, from proposal, design, fieldwork, analysis and

    reporting through Interpretations Market Research Limited for clients including Eastern

    Electricity, Shell, Somerfield, British Nuclear Fuels and NatWest

    ; Provided data mining, market modelling and statistical consultancy for clients including

    Mars Petfoods, British Gas, Microsoft, World Investor Link (FT), The Readers Digest and

    research agencies including Research International through Framework

Associate Director/Independent Senior Consultant 1980 to 1994

    Moira Forrester Page 1 3/20/2011

     - 2 -

    ; Provided qualitative and quantitative consumer and business to business research project

    management from design, analysis to final delivery and presentation of actionable results ; Clients included: - Sainsbury, NatWest, Clerical Medical, Eagle Star and Scottish Hydro,

    Tayside Development Agency, Lincolnshire City Council

    For Research Agencies including The Research Business International, Metra Consulting Group and British Market Research Bureau

    Advertising Research Executive/Senior Advertising Account Planner/ Advertising Account Director to 1980

    Advertising Agencies including J Walter Thompson, Bates International, BBDO and Allen Brady and Marsh

    ; Champion for the brand in terms of the development of the brand strategy. Responsible

    for effective communication between the brand and the consumer

    ; Clients included:- Joint Credit Card Company, Woolworth, Boots the Chemist, (SmithKline)

    Beecham (Lucozade, Macleans and Thompson Newspapers (The Times)


Education and Qualifications

    Education: - M.A. Glasgow University

    Post Graduate Business Degree Strathclyde University

    Professional Body: - MMRS full member of the Market Research Society since 1994 __________________________________________________________________________

Voluntary Activities

    London Forum of Amenity Societies Main Committee - 1992 - 2003

    Chairman of The Clapham Society 1989-1998

    School Governor -1994-1997 - La Retraite Secondary School Balham



    Anne Longfield CEO 4Children City Reach, 5 Greenwich View Place, London E149NN Tel 020 7522 6900 email

    Liza Wong Director Framework 1 Rosebery Avenue London EC1 4SR Tel no 020 7278 0187

Moira Forrester Page 2 3/20/2011

Report this document

For any questions or suggestions please email