Unit 5 Advertising_6390

By Bruce Hicks,2014-09-15 19:05
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Unit 5 Advertising_6390

Unit 5 Advertising

     Unit 5 Advertising

    Teaching aims:

    I. Words and expressions:


     telegram L 18

    L 19


     firm typist express satisfaction description

     umbrella board gift jokingly review researcher


     translation handsome companion blame housewife

     librarian luggage tense L 17

    L 18

L 19


     advertise Legend Computer Group Corporation product

     boring comment ad = advertisement bring in humor

     humorous description

     hand in hand poster try out failure microcomputer

     viewer freeway

     fragile insert split SOS sincerely L 17

L 18

    L 19

    L 20


II. Everyday English:

I think it would be a good idea to

    Do you think so? I (dont) agree with I (dont) think so.

    Do you think that Im afraid I cant agree with you. Thats true/right. Of course. I agree. What exactly are you suggesting? No problem. III. Grammar:

     Review the usage of the past participle used as attribute,

     Predicate, object complement and adverbial.

    IV. The use of the language:

     运用所学语言,围绕广告的作用这一题材, 完成有关的听,,写的任务; 读课文 Advertising, 确切理解, 让学生了解广告的一般常识及其作用, 并完成有关课文内容的练习.

    Lesson 17

     Step 1 Presentation

     SB Page25 Part 1. Ask questions about advertising like these:

     Where can you find advertisements? / Why do companies advertise?

     Do you watch advertisements on TV? / Which are your favorite


     Step 2 Reading

     Read the dialogue silently and find out the answer to this question:

     Whose ideas for the advertising program are the best? Bobs ideas.

     Ss try to guess the meaning of user , product , humorous ,

    comments ,

     typist , satisfaction. Teach the new words.

    Step 3 Dialogue

     Go through the dialogue briefly and make sure the Ss understand it. 1. Any ideas? = Have you got any ideas? Or Are there any ideas? 在对话中经常出现这种省略句. : OK = Thats OK. No problem = Theres no problem. Easy = Thats easy.

    any any 的合成词开头的省略句, 常用于对话, 以征求意见或了解情况. 例如:

    Any questions? / Any news? / Anything to say? / Anything else? = Do

you want anything else? / Anybody else? = Is there anybody else?

    2. I think it would be a good idea to have comments from secretaries and typists: A secretary is usually paid more than a

    typist. A secretary, in addition to doing typing, may be asked to

    arrange a managers appointments, to take notes during meetings and

    so on.

    I think it would be a good idea to do sth. 是委婉地提出建议的交际用

    . Eg. ?A: Im afraid Im putting on weight.

     B: I think it would be a good idea to keep on doing mor-

     ning exercises.

     ?A: I havent got any information on this matter.

     B: I think it would be a good idea to ask your secretary.

3. express their satisfaction with the product = to say that

    they are happy

    with the quality of the product they are using.

     express ones satisfaction with “对„表示满意”

     ?The organizers expressed their satisfaction with the preparation

     for the conference.

     ?His wife has never expressed her satisfaction with the living



    4. Do you think so? A polite way of disagreeing with someone.

    Eg. A: How do you think of Bob?

     B: Perhaps hes nice, but hes very quiet. He seldom says anything

     A: Do you think so? Do you think he doesnt like talking? There

     he comes, talking with friends. Look, how cheerful he is.

    5. So what exactly are you suggesting?

    So 是连词, 有”因此” “那么”的意思

    are you suggesting 句中用现在进行时表示将来, 原句相当于

    So what exactly are you going to suggest?

    eg. ?Who is designing the advertisement?

    ?When are you having a holiday?

    ?How long are you staying in London?

    6. We can bring in some humor too.我们还可以插进点幽默的话语.

    bring in “带进”, “引来”

    eg. ?Bring the washing in. Its raining.

     ?The foreigners brought in new things and new ideas.

     ?The Normans brought in many laws and social customs.

    7. ad: short for advertisement.

    8. A list of recent customers = a list of people who have

    recently bought the product.

    9. What kind of advertisements do you read or watch on TV, if


    if any = if you read any.在复合句中,如果从句的某成分同主句


    Eg. ?Well certainly help you if we can.(help you.) ?Theyll get everything ready tomorrow if not earlier? = if they cant get it ready earlier?

     Step 4 Practice

     SB Page25, Part2 Free discussion to practise oral fluency.

     How to express agreement or disagreement.

     Agreement: Of course./ Thats true./ Right./ I agree./ I think so.

     Disagreement: Do you really think so? / I dont agree with you.

     I dont think that/Im afraid I cant agree with


     Step 5 Workbook

     Wb Lesson 17, Page 89 Exx, 1and2


     Ss try to retell the story.

    Lesson 18

     Step 1 Revision

     1.Revise the dialogue in Lesson 17.

     2.Check the homework exercises.

     Step 2 Presentation

     SB Page26, Part 1. Read aloud the questions at the top of

     the passage. Then read the passage, at last find the answers

     to the questions. Answers: 1. It makes a product cheaper.

     2. Five.

     Step 3 Reading


     1.Why is advertising so popular? 2. What can be advertised? 3.What forms of advertisements can be used?

    4. How are advertisements made?

    5. What is done when an ad is ready?

    Ss guess the meaning of hand in hand/think up/try out Language points:

    1.highly developed = extremely developed, using many different techniques.

    2. has gone hand in hand with = has progressed at the same

     time as

    3. large boards: known as billboards

    4. Once managers would say jokingly = Once managers

     used to talk about the money which they spent on adver-

     tising in the following way.

     would do 此处表示过去的习惯

     e.g. ? Often he would take a seat at the back before the

     lectures began.

     ?He would make a suggestion or two when he read a report

     from his men.

     Jokingly adv. 在此作状语 类似的词有:smilingly/surprisingly/


     Eg. ?She explained the whole story and her boss nodded under-


     ?He replied laughingly, Arent you making the same mis-


     ?The musician smiled approvingly while the little girl was

     playing the piano.

    5. I knowwhich half. = I know that much of the money

     which I spend on advertising is wasted, but I do not know

     exactly which part of this money is wasted.

    6. Also present will be a person who thinks up

     Note the inversion. A person who thinks up will also be


     Eg. ?With him was a man of no more than forty.

     ?Present at the conference were scientists and writers

     from many countries.

     ? Also attending the meeting were government officials, business-

     men and bankers from different parts of the countries.

     Also note the use of the Present Simple for describing a


     think up = imagine; invent “想出”, “设计出”

    eg. ?She thought up a funny game for the children to play.

     ?The prisoners tried to think up a plan for escape. 7. buy space = technical term for buying part of a page in a

     newspaper for an advertisement

     8. buy time : technical term for buying a period of time on

     TV for an advertisement (e.g. 15seconds/ 1 minute)

     9. try it out: try using the advertisement.

     10. P27 图片的下面LX P5/90-the highest level of Chinese

     Microcomputer 指联想P5/90型最高级的中国微机.

     P = Pattern()的缩写.

     11.Isnt it time you made someones life a bit easier? 该是 让人们生活略微轻松一点的时候了吧

    Its time sb. did sth. 虚拟语气的一个句型

    ? Its time we started our work.

    ? Its time you gave a reply to us.

    ?Is it time you got things ready?

     Step 4 Reading aloud

    Play the tape of Lesson18 for the Ss to listen and follow.

     Step 5 Note making

    SB Page27, Part2 Ss do it individually. They can refer to the text. Suggested notes are on Page39 TB.

     Step 6 An advertisement

    SB Page27, Part3 Do it in class.

     Step 7 Workbook

     Wb Lesson 18,Exx1-2. Let the Ss review how to write a

     business letter first. We can refer to TB Lesson20 Step7

     Step 8 Consolidation

     Ask the Ss what they have learned about advertising in this

     unit. Get them to retell the text.


     Finish off the Workbook exercises.

     Lesson 19

     Step 1 Revision

    1. Check the homework exercises.

    2. Ask Ss to tell you about 5 advertisements which theyve seen recently.

     Step 2 Preparation for reading

    SB Page28, Part1. Ss read the passage quickly and answer this question:

    What is one danger with selling your product abroad? (You must make sure that the translation is correct.) Step 3 Reading

     Ss read the passage quickly. Answer the following ques-


    ? Why do people read advertisements?

    ? What mistake was made in the translation of the ad for hair


    ? What mistake was made in the car ad?

    Language Points:

    1. What makes a good advertisement? = What makes an ad a good one. Make “有条件成为”

    ?David will make a very good football player.

    ?Cold tea makes a good drink in summer.

     ?What makes a good translation? It must be true to the

     the original, and clear and easy to understand.

     2.Th translation = the translation of the ad.

     3.Nobody bought the product, however, because when translated it

     meant X puts living things into dry hair.

     when translated = when it was translated 相当于一个时间状语从 .当从句的主语与主句的主语一致, 而从句的谓语是be,则主语和be均可省,而成为when + done

    eg. ?Your exercises must be handed in immediately when finished.

     ?The shop assistant when spoken to didnt make an answer. 4. living things = insects.

    Step 4 Practice

     SB Page28 Part2 Teach the new words: telegram, blame

     companion, freeway, housewife, librarian.

     Ss do it themselves. Then check the answers. Step 5 Practice

     SB Page29 Part3 Ss have to make sensible sentences. For

     answers, refer to TB P40.

     Step 6 Practice

     SB Page29 Part 4. Practise: have sth. done. TB P41

     Step 7 Practice

    SB Page 29 Part 5. For answers refer to TB P41 Step 8 Workbook

     Wb Lesson 19, Exx1-3


    Finish off all the workbook exercises.

     Lesson 20

     Step 1 Revision

    1. Check the homework exercises.

    2. Revise the structure have sth. done Step 2 Checkpoint

     Go through checkpoint 5. Revise the past participle. Step 3 English in use

     SB Page30 Part2. Ss do it in pairs, then check the answers.

     SOS , 这是国际通用的(船舶,飞机等的)呼救信号,

     无线电报中所用的摩尔斯电码: ---

    Step 4 Writing

     SB Page30 Part3. A plan for the letter.

     Para1 Introduction: He Xianlins letter

     Para2 Reply to her offer to sell the computer.

     Para3 If interested, arrange a time. if not interested, thank


     For sample version, refer to TB P43. Pay attention to the

     notes below the letter.

     try out: “试验”, “检验”

     eg. ?Have the advertisers tried out the microcomputer


     ?The idea seems fine but we need to try it out in


     Step 5 Workbook

     Wb Lesson20 Exx.1-3


     Finish off the workbook exercises.

Listening (omitted here)

Please refer to TB41

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