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Unit 5 ADVERTISING_8329

By Maurice Morales,2014-09-15 19:04
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Unit 5 ADVERTISING_8329

Unit 5 ADVERTISING

?. Teaching objectives and demands:

    1. After the learning of this unit the students are supposed to master the following words and expressions:

    Advertising; advertisement; firm; legend; comment; typist; express; satisfaction; product; description; boring; bring in; humour; humorous; advantage; hand in hand; umbrella; board; poster; gift; aeroplane; jokingly; try out; review; researcher; failure; microcomputer; viewer; translation; handsome; telegram; companion; blame; freeway; housewife; librarian; luggage; tense; fragile; insert; split; sincerely

    2. The students required to understand and also be able to use the daily expressions in communication (agreement and disagreement):

    I agree with Bob.

    I am afraid that I cant agree with you.

    3. Grammar: Revise the use of past participle.

    4. Language use: the students are got involved in listening, speaking, reading and writing practice to improve their language use

    abilities.

    5. Culture and background knowledge: after learning this unit, the students are supposed to learn something about advertisement, how they are produced and the function in the commercial society.

?. Time arrangement:

    This unit is going to be finished in 7 teaching periods, including a unit test and a supplementary listening test.

?. Key and difficult points of this unit:

    1. Grammar: the use of the past participles

    2. Words and useful expressions

    3. Daily expressions in communication

    4. Listening and writing practice

    5. Subjunctive mood: It is (high) time we + past indefinite tense

Lesson 17

?. Teaching objectives:

    1. Students are required to master the following words and useful expressions: Advertising; advertisement; firm; legend; comment; typist; express; satisfaction; product; description; boring; bring in; humour; humorous; advantage; hand in hand

    2. Students are supposed to master and use the everyday English for communication (agreement and disagreement):

    I agree with Bob.

    I am afraid that I cant agree with you.

    3. Language use: Manipulate listening, speaking practice for the students to use the language.

?. Teaching aids: tape recorder; slide show; picture show

?. Key points:

    1. Dialogue presentation

    2. Vocabulary and grammar usage in real-situation dialogues

    3. Free dialogue making

4. Learn the expressions used in a restaurant.

?. Teaching procedures:

    Step 1. Revision

    (1) Check the homework exercises.

    (2) Revise the expressions of agreement and disagreement.

Step 2. Presentation

    SB Page 25, Part 1. Tell the students that we are going to learn a dialogue about how to produce an advertisement.

Step 3. Listening

    Now listen to the dialogue and find out this information:

    ? How many people are there in the discussion? (Four)

    ? What were they talking about? (How to produce an

advertisement)

    ? Whats the final decision? (To use the customers comments)

    Pick out some students to answer the questions loudly to the rest of the class.

Step 4. Reading and explanations

    Now get the students to read the dialogue in pairs and underline the difficulties and the key points that they think.

    (1) produce an ad

    (2) the biggest computer producers = the biggest computer manufacturers. .

    (3) We can photograph them using it too. = While they are using the computer, we will take a photography of them.

Step 5. Practice

    SB P25, Part 2. Tell the students this part is compiled to practice the expressions of expressing agreement and disagreement. Tell the students to work in groups to form their opinions about the four topics. After they have finished, get some students to report their opinions to the rest of the class.

Step 6. Consolidation

    WB Ex.1, get the students to do this exercise orally in pairs to consolidate the dialogue that we learned in Part 1.

Step 7. Workbook

    Workbook Lesson 17, Exx.2. Get the students to do the exercise individually and then check the answers with the students.

    Answers: See Wb P89.

Homework

    (1) Finish off the exercises of Lesson 17 in the workbook.

    (2) Preview the next lesson if the students have time.

?. Evaluation of teaching:

Lesson 18 Advertising (1)

?. Teaching aims:

    1. After learning the text, the students are required to master the following words and useful expressions: advantage; hand in hand; umbrella; board; poster; gift; aeroplane; jokingly; try out; review; researcher; failure; microcomputer; viewer; translation; handsome; telegram; companion; blame; freeway

    2. Revise the grammar: the past participle

    3. Get the students to read the text using the following reading skills: skimming scanning and note taking.

?. Key points: 1.Words and grammar 2. Reading comprehension

?. Teaching methods: Reading: skimming scanning and note taking.

?. Teaching procedures:

    Step 1. Revision

    (1) Check the homework exercises.

    (2) Revise the key points of Lesson17.

Step 2. Pre-reading discussion

    Get the students to discuss the Whats the feature of a good ad?

    according to their knowledge. The students are divided into groups of four, and they are told to form a collective opinion of the group. Pick out some students to report to the class their result of their discussion.

Step 3. Skimming

    Now get the students to read the text and answer the following questions:

    ? What is one advantage of advertising?

    ? How many people might work together produce an ad?

Step 4. Scanning

    Now get the students to read the text and answer the following questions on Wb P90, Ex.1. Answer the questions with the class.

Step 5. Note making

    Tell the students to read the text more carefully to find out the specific information. Then they are told to fill in the box and blanks with appropriate information from the text. After they have

    finished the work, get some students to yell out their answers to the rest of the class.

Step 6. Language points

    (1) Highly VS high: highly is something abstract, and high is something concrete. E.g.: They are highly praised by the leaders. The

    bird is fly high in the sky. The cock is high up in the tree.

    (2) Go hand in hand with: develop together, side by side.

    (3) Persuade sb. to do sth.: if you persuade him or her to do something, you try to let them to accept your idea or view.

    (4) Think up an idea for advertising: if you think up an idea, you think something over and have a new way to solve the problem.

    (5) Isnt it time you made someones life a bit easier? This

    sentence is the one of the subjunctive mood, for the verb is the past indefinite tense.

Step 7. Simulation

    SB P27, Part 3. Get the students to simulate the dialogue and the text and talk about how to produce and ad and how to make it more persuasive. The students are told to work in groups orally.

Step 8. Workbook

    Get the students to do the wb exercises individually and then check the answers with the class. Answers: See Wb P90.

Homework

    (1) Finish off the exercises of Lesson 18 in the workbook.

    (2) Revise the key points of this lesson.

?. Evaluation of teaching:

Lesson 19 Advertising (2)

    I. Teaching objectives (the students are supposed to master the

following items and conduct the following practices):

    1.Words and useful expressions: review; researcher; failure; microcomputer; viewer; translation; handsome; telegram; companion;

    blame; freeway; housewife; librarian; luggage; tense; fragile; insert; split; sincerely

    2. Grammar: Revise the use of past participle.

    3. Reading practice: reading and discussion.

    4. Culture and society: after learning this lesson, the students are

    supposed to learn something about the effect of the ads in the commercial society. They are expected to know the manipulation of making an ad.

?.Key points: grammar and useful expressions

?.Teaching methods: Reading practice

?.Teaching procedures:

    Step 1. Revision

    (1) Check the homework exercises.

    (2) Revise the key points of the previous lesson.

Step 2. Presentation

    Tell the students that this lesson will continue to tell something about the Advertisement.

Step 3. Scanning

    Tell the students to read the text carefully and answer the questions on the workbook P90. Do orally with the class. Answers: See Wb P91.

Step 4. Language points

    Tell the students to read the text and underline the language points. Talk about the language difficulties with the students.

    (1) is crowded with shoppers: shoppers here means customers.

    (2) settled: If you say something is settled, you mean the problem is solved.

Step 5. Practice---- grammar revision

    SB P28~29, Part 2~5, Tell the students to do the exercises about the

    past participle in groups and tell each other what is the function of the participle in each sentence. After they have finished, some eloquent students are asked to report to the rest of the class.

Step 6. Workbook

    Workbook Lesson 19, Ex. 2~3. Get the students to do the two exercises

    and then check the answers with the students if time permits.

Homework

    (1) Finish off the exercises of Lesson 19 in the workbook. (2) Revise the grammar of past participle.

    (3) Writing: the students are told to write a passage about ad or a

    piece of ad.

?. Evaluation of teaching:

Lesson 20

    ?. Teaching aims and demands

    1. Provide the chance for students to have a listening practice 2. Revise the grammar with the students: past participle 3. The students are required to practice the words and useful

    expressions in Checkpoint 5.

    ?. Key points: 1. Grammar; 2. Listening 3. Useful expressions.

?. Teaching methods: Listening practice

?. Teaching procedures

    Step 1. Revision

    (1) Check the homework exercises.

    (2) Revise the previous two lessons about advertisements.

Step 2. Listening

    (1) Pre-listening: Tell the students turn to Page 137 and read the instructions to get a gist of the listening passage.

    (2) While-listening:

    ? Play the tape for the students to answer the questions. ? Check

    the answers with the students.

    (3) Post listening activity: get the students to talk about the listening passage.

Step 3. Checkpoints

    Go through Checkpoint 5 with the students. Get the students to make

    up sentences using the useful expressions if time permits.

Step 4. English in use

    SB P30, Part 2. Read the instructions and get students to tell each other what each picture mean and then translate them into Chinese. Answers: See P30.

Step 5. Writing

    SB P30, Part 3. Read the instructions and tell the students to reply the business letter. Assign the work as their homework.

Step 6. Workbook

    Workbook Lesson 20. Ex. 1~3. Get the students to do the exercises and then check the answers with the students.

Homework

    (1) Finish off the wb exercises of Lesson 20.

    (2) Revise the key points of this unit.

    (3) Writing: See Step 5.

?. Evaluation of teaching:

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