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Pollution-Free from seed to Feed

By Rick Bryant,2014-02-18 17:50
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Pollution-Free from seed to Feed

    Pollution-Free from seed to Feed

    Pollution_Freefrom

    SeedtOFeed

    FBVCHAORAN

    KwokHo.presidentofChaodaModernAgrlcul- ture(Holdings)Ltd.

    andhomeappliancesbusiness,earning morethanRMB10millionintheearly 1980s.Then,inthel990s.hebrought hisconsiderablebusinessacumenand capitaltotheresearchanddevelopment ofagriculturalSCience,andthusChao. da,withitspollutionfreefruitsand vegetables,wasborn.

    IntensiveFarming

    Management

    FromHolland'Sgreenhousesto

    Israel'Sdripirrigationsystems,many modernagriculturaldevelopmentproj- ectsuseadvancedtechnologieswithin. tensivefarmingpractices.Meanwhile, Chinahasfounditdifficulttointensify itsfarmingmethods.asitsfarmlands havebeendistributedtoindividual farmersunderthe"familycontracted responsibilitysystem.''

    BUtitseemsChaodahascomeup

    withalocalsolution.Whenthecom panysetupitsdevelopmentbasein Fuzhou,FujianProvince,itstartedto rentfarmlandsfromthefarmers.1ink. ingthemintoanintensivefarmingsys

    tem.Seeingthesuccessofitsmodern andefficientfarmingmethodsinFu. jian,Chaodafollowedasimilarstrategy whenitsetupfarmsinotherpartsofthe country.Withlocalgovernmentsacting asanintermediary,thecompanyrents landuserightsfromthefarmersand carriesoutlargeSCaleplanting.Andthe farmersareprettyhappywiththedea1. Notonlydotheygetpaidrentforthe useoftheirland.Chaodaalsopaysthem aseparatesalaryforworkingit. Afterspendingyearsinthefield, Chaodahasperfectedmodernplanting techniquesforahugerangeoforganic vegetablesandfruitsindifferentre

    gions.climatesandsoils.BUtthecom

    panyhasrecentlybeenusingscience andtechnologytostandardizeitsplant

    ingmodewithhighqualityseedsand organicfertilizers.

    Technicalexpertsfromthegroup'S researchinstitutedirectlysupervise 76?CHINATODAYv206

    Lntingandcultivation,andallofits )ductsundergostrictqualitycon

    1testsbeforetheyareshippedtothe trket.Allqualitycontrolprocedures ?mplantingandharvestingtosales !logged,makingChaodathefirst :iculturalenterpriseinChinawitha aapleteagriculturalproductquality 1safetytracingsystem.

    Moreover,thecompanyhastaken vantageofChina'Srapidinfrastruc

    leconstructiontoestablishasmooth ~isticssystemandaninternational lltitiersalesnetworktoensureits shfruitsandvegetablescanreach trketsacrosstheworld.Ithas40 titandvegetableplantingbasesin17 )vincesandmunicipalitiesacrossthe untry,whichcanguaranteeasteady pplyofproductsallyearround. WhenChaodastartedout,itsmain 3ductwasthetomato.NOWtheCOrn

    nyproducesmorethan2,000variet

    ;offruitandvegetable,includingits enthecompanyfirst

    setupitsdevelopment

    basefnFuzhou.frented

    farmlandsfromthefar

    ers,linkingthemtoan

    intensivefarmingsystem.

    self-developedandimportedstrains. UnlikeoldChineseagriculturalenter

    prises,whichfocusedjustonplanting, Chaodahasleanedonanintensiveand innovativeproductionmodeltoachieve widerproductlines.moreabundanthar- vests,andthus,greaterprofits. Technologies-Keyto

    Chaoda'SDevelopment

    AseediSoneofthemostpowerful andtenaciousmaterialsintheworld.As KwokHOsays."Aseedhasthecapabil

    itvtochangetheentireWOr1d.Andour coretechnologiesarethe'seeds'ofour success.Wewillneverneglectthem." That'SunderstandableChaoda'S

    "seeds"haveafterallensuredthatits productionmodelpassedtheISO9001 andISOl4000standards.andhelpedit tobecomethefirstmainlandagricultur

    alenterprisetobelistedinHongKong lnDecember2000.

    ItiSChaoda'Sexpertuseofscienceand technologythathasenabledthecompany todevelopthisorganicmodeofcultiva

    tion.Itsproductsarepollutionfreefrom themomenttheseedsareplantedinthe earthtothetimethevegetablesa~iveat thedinnertable.Ithasdevelopedmore than20()kiridsoffruit,vegetables,rice,

    teaandotherproductsthatmeetinter- nationalstandards.ChaodaModemAg

    riculture(Holdings)Ltdaimstogrow intoamodemagriculturemodelforbotl1 Chinaandtheworldatlarge.?

    .1i,jv20?CHINhTODM?77

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