Thorntons launches new luxury Fusions chocolate box - Thorntons

By Jorge Johnson,2014-11-25 17:38
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Thorntons launches new luxury Fusions chocolate box - Thorntons

Press Release

October 2008


    Fusions the premium chocolate box with an eclectic fusion of delectable flavours and luxurious ingredients from around the world, will be exclusively unveiled by Thorntons - the UK’s number one confectionery Superbrand, in 20 of its stores

    tharound the UK this week (20 October).

    This brand new luxury collection is an eclectic blend of hand finished, filled chocolates infused with flavours in the true style of fusion cuisine. Fusions is a premium, exclusive chocolate box for the discerning foodie.

    The Fusions range combines innovative ingredients with real craftsmanship as the chocolates are hand finished by chocolatiers in Thorntons kitchen. The range includes 12 premium chocolates combining flavours such as cocoa & rosemary, smooth balsamic, caramel & soy and madagascan vanilla.

    The diverse flavours in the centre of the chocolate really bring out the subtle notes of the single origin cocoa beans, which are some of the finest in the world sourced from Sao Tome, Papua New Guinea and Tanzania. For example, tangy Modena balsamic vinegar in an intense Ganache, highlights the fruity notes of the dark Tanzania chocolate. Fusions are truly sublime and these deliciously unique flavours provide a real taste sensation.

    Thorntons new Master Chocolatier, Keith Hurdman says about Fusions: “I'm

    particularly excited about our new launch. With this new collection, we've been able to combine our chocolate expertise and passion with a real foodie creativity. We've brought wonderful ingredients like Modena balsamic vinegar, Tasmanian honey or soy together with specially selected single origin chocolates so that each one brings

    out a different note from the cocoa. This means that Fusions really do deliver an eclectic union of flavours.

    “Fusions will offer our customers something totally different and allows us to demonstrate our credentials as not only a fine chocolatier but also as an innovator of

    luxury chocolate made using the finest ingredients from around the world.”

    Fusions boxes are available in two sizes one box containing 18 chocolates priced at ?16 and the second box contains 32 chocolates priced at ?32. The range is

    thavailable to buy online at from 20 October and for more

    information on Fusions please visit


    For more information on Thorntons contact:

    Emma Tagg at Thorntons at

     Call on 01773 542070

    Notes to Editor:


    The full range includes:

    ; Madagascan Vanilla - Madagascan vanilla accentuates the subtle floral notes of the Sao

    Tome cocoa bean in this smooth chocolate.

    ; Intense Milk - Papua New Guinea cocoa beans add subtle hints of lemon, walnut, cinnamon

    and floral notes to this experience.

    ; Tasmanian Honey - Discover the flavours of Tasmanian honey combined with the subtle

    floral warmth from Papua New Guinea cocoa.

    ; Cocoa and Cranberry - Hints of red fruits from the Tanzanian cocoa are complemented and

    followed by the extra tangy cranberry pieces.

    ; Amaretto & Cream - Italian Amaretto and cream in this rich ganache are enhanced by the

    nutty overtones of Papua New Guinea cocoa.

    ; Intense Dark - The intensity and fruits of the Tanzanian cocoa are followed by the subtle

    floral, herbal and smoked hints from Sao Tome cocoa.

    ; Hazelnut Noisette - The abundance of ground hazelnut in the noisette filling is

    complemented by the nutty Papua New Guinea cocoa.

    ; Cocoa and Rosemary - Sao Tome cocoa combines subtle floral and herbal aromas that

    lingers on the palate with the piquant rosemary filling.

    ; Smooth Balsamic - The sweetness of the Modena balsamic vinegar is balanced by the full

    bodied smoked oak tones of the Sao Tome cocoa.

    ; Orange and Cardamom - The sweet Valencian oranges and cardamom blend perfectly with

    the citrus and spicy notes of the Papua New Guinea cocoa.

    ; Caramel and Soy - Experience the intense Tanzanian cocoa harmonising with soft deep

    caramel and salty flavour from the soy.

    ; Rich Mocha - Roasted Arabica coffee and English cream finished with the warm flavour of

    cinnamon from Papua New Guinea cocoa.

Keith Hurdman

    stKeith Hurdman joined Thorntons as its Master Chocolatier 1 September 2008. His impressive credentials

    include working for some of the worlds leading hotels and restaurants including the Grand Hotel National in Lucerne Switzerland Hotel, Rocco Forte Hotels and the Betty and Taylors Group.

    Training at some of Britain’s and Switzerlands leading colleges, and specialising in chocolate and confectionary,

    Keith’s unprecedented experience has not only helped gain prestigious catering and product development roles but has also opened up opportunities to demonstrate his expertise around the world.

    Keith’s has not only earned himself a reputation as one of the industry leaders but has also won many awards including a gold medal in the Confectionary category at the World Culinary Exhibition, the International Belgian Chocolate Award and the prestigious Truffe d’Or as Swiss Champion Confectioner (the only non-Swiss entrant

    to have ever done so).

    Full biography available upon request

About Thorntons:

    ; Thorntons is the number one ‘Chocolate and Confectionery’ brand and the number 18 overall brand in the UK according to Superbrands’ latest research. ; Established by Joseph William Thornton in 1911, Thorntons is one of the UK’s oldest chocolate retailers, headquartered in Derbyshire with more than 4,000 employees. ; Thorntons has 379 own stores, 37 of which have their own café, and 250 franchise stores across the country, as well as a strong direct ( and commercial business, supplying all major supermarkets. ; Products range from gift selections, chocolate blocks to toffee and ice cream. ; Keith Hurdman is Thorntons Master Chocolatier. With over 25 years of experience in the industry, Keith is an unusual phenomena for the British chocolate industry as a home grown talent with extensive training with some of Europe’s finest confectioners and chocolatiers in Belgium, Switzerland and France. He is now widely recognised as one of the UK’s most talented chocolatiers. Keith has won a number of other awards including the International Belgian Chocolate Award and the highly acclaimed ‘Truffe d’ Or’ in 2000 as Champion Confectioner of Switzerland.

    Recent company activity includes:

    ; In September 2008, Thorntons reported a turnover of ?208 million and profits before tax of ?8.5 million for the full year to June 2008, which represents an increase of 11.9% and 19.6% respectively. ; All children’s products now include no artificial colours or added preservatives. ; In April 2008, Thorntons launched Moments a collection of individually wrapped chocolates designed for sharing. With Moments, Thorntons broke the Guinness World Record for the largest box of chocolates. The box contained 1,500 kg of Thorntons’ Moments and was 16.5 ft tall and 11.5ft wide. ; Since August 2008, Thorntons has opened four new concept stores in Kingston, Reading, Bluewater and Nottingham, with a further opening expected in Edinburgh in October. The new concept is designed to create a contemporary and interactive in store experience for customers. ; In September 2008, Thorntons launched Luxury Chocolate Blocks. A collection of 19 delectable flavoured tablet bars providing a taste experience to delight every pallet. From simple French Dark, Belgian Milk or White to exotic single origin chocolates combined with delicious flavours like Balsamic.

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