cmfarrell_0609all_blogdoc - Christopher terry.doc

By Dale Harrison,2014-04-02 23:35
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cmfarrell_0609all_blogdoc - Christopher terry.doc

    Chike Martin Farrell



    ; Online marketer with experience managing agency relationships, and who has successfully

    launched online advertising campaigns in over 10 countries

    ; Skilled collaborator with an ability to work across organizational boundaries, build productive

    partnerships, and successfully lead virtual teams to business results

    ; Strategic problem solver, with the ability to define and structure business problems, and to

    develop execution and turnaround plans that increase operational efficiency ; Product strategist and manager who has architected and driven web and software projects, with

    experience defining product requirements and managing development teams

    ; Business builder who has successfully built new organizational functions and teams in both large

    corporate and entrepreneurial start-up environments

    ; Leader who has directly and indirectly managed and motivated team members to deliver results in

    settings from corporate work teams and startups to student and sporting clubs


    Online Marketing & Advertising ? Product Management ? Business Development ?International

    Marketing ? Sales Development ?Marketing Strategy ?Organizational Development ? Leadership

    PROFESSIONAL EXPERIENCE Dec 2006 Present Chief Executive Officer (part time) Caribbean Ideas Ltd.

    Leading a small team in pursuit of a vision to create the market leader in the nascent online advertising and emerging media industry in the Caribbean Key Achievements

    ; Raised $150K in seed funding, used to drive web development and establishment of the company ; Launched and drove 13K unique visitors in the first 6 months of existence ; Sold $40K of solutions to customers including the #1 bank and #2 university in Trinidad & Tobago

    Dec 2008 Present Lead Product Marketing Manager Category Targeting Microsoft Corporation

    Drive the business for online display category targeting products sold across the Microsoft Media Network, with responsibility for product revenue, product and marketing strategy and execution Key Achievements

    ; Develop the product marketing strategy for the category offerings in key industry categories ; Create and drive a monthly business rhythm

    ; Deliver guidance to publisher business development for new inventory acquisition

    Sep 2007 Nov 2008 Lead Product Marketing Manager Search Verticals Microsoft Corporation

    Managed a new team within Microsoft’s adCenter Search Advertising business unit, with the charter of building a vertical industry practice and enhancing our understanding of the business vertically Key Achievements

    ; Member of Microsoft’s Marketing Accelerate High Potentials program (Top 4% of marketers)

    ; Built a vertical strategy to drive internal alignment on focus categories and key initiatives ; Created a framework and tools for analyzing the search advertising business vertically ; Disseminated insights, establishing the team’s reputation as internal thought leaders

Oct 2006 Aug 2007 adCenter Product Manager (SMB Aggregators & API) Microsoft Corporation

    Led efforts in Microsoft adCenter’s search advertising business to acquire small and medium-sized rdadvertisers via partnerships with 3 party partners. Key Achievements

    ; Spearheaded business development and product management, driving 250% of fiscal year partner

    integration goal by acquiring 48K advertiser signups

    ; Grew adCenter’s API customers 88% year over year

    ; Drove the channel strategy and plan by influencing cross-org stakeholders to support the business

    Feb 2006 Sep 2006 MSN Global Search Engagement Marketing Manager Microsoft Corporation

    Drove online marketing strategy and execution for integrated product marketing campaign Key Achievements

    ; Launched US Windows Live Search online migration campaign on the MSN Network in September

    2006 by using project management, communication and leadership skills

    ; Managed agency teams to successfully deliver campaign elements which included online banners,

    product tours and viral marketing experiences

    ; Developed global campaign toolkit for marketers around the world and personally rolled out training

    in key subsidiary markets including Germany, France and the UK

Jul 2004 Feb 2005 MSN Regional Marketing Manager Microsoft Corporation

    Acted as primary liaison between headquarters and subsidiary marketing managers in a region

    comprising over 13 markets across Canada, Latin America and Asia / Pacific, managing implementation

    of global and regional marketing initiatives including multi-media campaigns and launches Key Achievements

    ; Launched MSN Search, product marketing campaign across 9 countries in region in Feb. 2005

    with online, print and TV components, and MSN Toolbar in 6 countries with heavy online focus

    ; Architected and implemented standard global marketing performance reporting across regional

    markets to streamline the analysis and assessment of return on marketing investment (ROMI)

Dec 2001 Aug 2002 Founder (Part-time while at Ernst & Young) Trinisportswear

    Co-founder of 3-person soccer apparel retail startup. Drove 700% return on personally invested capital

    by propelling the firm’s sales strategy and negotiating a business development and co-marketing

    partnership that contributed 25% of the firm’s annual sales in one month

Sep 2000 Aug 2002 Sales & Marketing Specialist Ernst & Young Caribbean

    Generalist marketer in newly merged Ernst & Young Caribbean practice with responsibility for strategic

    analysis projects, implementation of global marketing standards and executing marketing programs Key Achievements

    ; Drove $250K in fees by successfully coordinating cross-functional proposal to US retailer

    ; Coordinated influencer marketing events and developed print marketing materials for firm


    2002 2004 MASSACHUSSETS INSTITUTE OF TECHNOLOGY (MIT) Sloan School of Management

    ; Master in Business Administration (MBA), Technology Marketing and Strategy in June 2004

    1997 2000 ROTMAN SCHOOL OF MANAGEMENT, University of Toronto

    ; Summa Cum Laude, Honors Bachelor of Commerce (Top 5%), completed in 3 years. June 2000


    ; Winner Trinidad & Tobago National Open Scholarship for worldwide study (2/1500)

    ; Languages: Spanish (4/5); French (3/5)

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