The official language is Malay. However, English is also widely spoken. Chinese dialects are prevalent, as is Tamil and a range of indigenous languages. So it will be a big problem if the manager does not know the local language . the manager can learn the language himself or just find a interpreter
An estimated 52 per cent of Malaysia’s population are Muslim. Other religions
include Buddhism, Daoism, Hinduism and Christianity. During the business negotiations ,it is a big problem if the manager say something offend the religion.
In a business context, when formulating ideas and making decisions Malays, who are predominantly Muslim, prefer to be guided by subjective feelings combined with the Islamic faith. Consequently, negotiations may take longer than expected and Malaysian counterparts will view decision making in a more personal light.
3.Communicate with host-country workers
High context culture
In Malaysia, because business is personal and based on trust, developing relationships rather than exchanging facts and information is the main objective of communication. Direct answers, particularly negative ones, are avoided in order to prevent disagreement and preserve harmony;
Malaysians will use a number of methods in order to “save face”. Saving face
is particularly crucial in business contexts as causing your Malaysian counterpart to lose face may influence the outcome of your future business dealings.
1. raise awareness fist of all ,the manager should be aware of importance of
intercultural communication competence .
self-awareness this fist competency requires people to move from being cultural unaware of the way their own lives have been shaped by the culture into which they were born .learning to respect and be sensitive towards others who were cultural different.
Consciousness of one’s values and biases and their effects
This second competency requires a conscious awareness of one’s own values
and biases and how they affect the way one interacts with culturally different people.
Necessity of becoming comfortable with differences
It is not possible or is it healthy for individuals to adapt themselves to every value system in which they find themselves .manager should not be afraid to recognize and admit that there are differences .
2.Sensitivity to circumstances
Being sensitive to circumstances implies that human beings are not infallible
and there may be certain cultural groups that have a very hard time interacting with others .instead of the denying this difficulty ,sometimes it is wiser to refer the business partner to someone else who is better to serve the client. 3.obtain knowledge
knowledge is divided into cultural- general and culture-specific knowledge. The fist refers to specific theories or themes that are commonly encountered in intercultural interactions regardless of the cultures involved. The latter refers to customs, and rules that are specific to the various cultures . As the manager , he has the responsibility to motivate his staffs ,from parent-country or host-country. Also , during his management, master skills can be used .. OTHER PROBLEM
1 Competitive with local brand
Find a special sell point, corporate with local brand .
2. Marketing methods
3. Products’ style
4. Local government limits