2009 Press Kit
Thurgauerstrasse 54, CH-8050 Zurich/Switzerland ? T +41(0)43 243 71 40 ? F +41(0)43 243 71 38 ? email@example.com ? www.swissdeluxehotels.com Arosa: Arosa Kulm Hotel & Alpin Spa, Tschuggen Grand Hotel Ascona: Castello del Sole, Hotel Eden Roc Bad Ragaz: Grand Hotel Quellenhof & Spa Suites Bâle: Grandhotel Les Trois Rois Berne: Bellevue Palace Bürgenstock: Bürgenstock Park Hotel Genève: Beau-Rivage, Four Seasons Hotel des Bergues, Le Richemond, Mandarin Oriental Gstaad: Grand Hotel Bellevue, Grand Hotel Park, Gstaad Palace Interlaken: Victoria-Jungfrau Grand-Hotel & Spa Kandersteg: Royal Park Hotel Lausanne: Beau-Rivage Palace, Lausanne Palace & Spa Le Mont-Pèlerin: Le Mirador Kempinski Lake Geneva Lucerne: Palace Luzern Lugano: Hotel Splendide Royal Montreux: Fairmont Le Montreux Palace Neuchâtel: Beau-Rivage Hotel Pontresina: Grand Hotel Kronenhof St. Moritz: Badrutt’s Palace Hotel, Carlton Hotel, Kulm Hotel St. Moritz, Suvretta House Vevey: Grand Hôtel du Lac Vitznau: Park Hotel Vitznau Weggis: Park Hotel Weggis Zermatt: Grand Hotel Zermatterhof, Mont Cervin Palace Zurich: Baur au Lac, The Dolder Grand, Eden au Lac, Savoy Baur en Ville, Widder Hotel
Swiss Deluxe Hotels – committed to quality
Swiss quality in the luxury hotel sector
Perfect holiday perspectives
Business by no means as usual
Text History/Tradition History to savour
Text Gastronomy A Swiss Deluxe Hotel chef is “2009 Chef of the Year”
Exclusive oases of relaxation
Golf in glorious harmony with nature
All texts can be downloaded directly from our homepage:
The Association of Swiss Deluxe Hotels comprises 39 five-star hotels
Swiss Deluxe Hotels – committed to quality
Swiss Deluxe Hotels – one name says it all. The worldwide unique group of 39 Swiss five-star hotels
unites the prestigious names of the Swiss luxury hotel industry. The hotels are exclusive in the quality
they offer, in the pride and prestige they radiate and in the personal touch which characterizes their
Swiss Deluxe Hotels are among Switzerland’s best-known Grand Hotels. The group was founded in
1934, its reputation and prestige created on the history and pride traditionally associated with the
Swiss luxury hotel industry, in which it has played a significant role for over one hundred years. Today
the group reflects these facets more splendidly than ever.
“Service Excellence” The name “Swiss Deluxe Hotels” is synonymous with exclusive quality and superior standards. The
standard of personal service is unique: Over 5000 members of staff are dedicated to the comfort
and wellbeing of a clientele also accustomed to luxury in service.
“Service Excellence is not only one of our guiding principles,” says SDH Chairman Eric Favre, “It is also
an essential element behind all we think and do.” And it forms part of an exceptional quality programme and control system that has been operated by Swiss Deluxe Hotels for many years. More
than 800 criteria contribute to ensuring superior standards.
These high standards are also appreciated by guests, who delight in the exclusive ambiance of the
hotels. Around one quarter of guests come from Switzerland. Most international guests spending
holidays here or travelling on business come from Germany, the United Kingdom and the USA, with
other European and Asian countries also represented. Russia and the Gulf States form another guest
segment gaining in significance. The group records an annual total of around 800,000 overnight stays.
In touch with the times
With an average annual investment volume of CHF 350 million, Swiss Deluxe Hotels illustrate that the
group will continue to provide every exclusive amenity in the superior quality that has always
epitomized the Swiss luxury hotel industry.
Swiss Deluxe Hotels are an exclusive reflection of Switzerland
Swiss quality in the luxury hotel sector
Switzerland. A name synonymous with quality and superior standards. Surrounded by scenic
splendour, the Swiss have a reputation for quality. Whether chocolate or watches – the Swiss set
international standards second to none. Including in the world of luxury hotels.
This reputation is reflected in Switzerland’s tradition of first-class hospitality. With its breathtaking natural beauty, clean air and rich array of cultural attractions, the country has long been a magnet
for visitors. And it is these features – in addition to safety and reliability – which are most appreciated
by our international guests.
That’s the difference
This reputation also carries responsibility. With its “Standards of Excellence”, in 1993, Swiss Deluxe
Hotels introduced a globally unique concept of quality promotion that now embraces over 850
criteria. All services, from the reception given by the concierge to room service are put to the test.
Monitoring also covers the language and manner in which members of staff address their guests and
whether or not they make eye contact. Tiny details. But that’s what makes the difference.
And it’s exactly this attention to the numerous tiny details that transforms a stay at a Swiss Deluxe
Hotel into an experience to treasure. As well as the grandeur of the hotel, the antiques, precious
works of art and fine facilities, which spoil the guests’ senses in an exceptional ambiance. Thanks to
continual investment, Swiss Deluxe Hotels have created
a unique combination of tradition and opulent contemporary comfort.
Many names belong to the most famous Grand Hotels in the world: the Beau-Rivage in Geneva, the
Gstaad Palace and the Palace Luzern, the Grand Hotel Les Trois Rois in Basel, the Hotel Splendide Royal
in Lugano, the Seiler-Hotel Mont Cervin Palace in Zermatt, the Badrutt’s Palace in St. Moritz and The
Dolder Grand in Zurich. The total of 4500 rooms and suites belonging to the group represent around 40%
of Switzerland’s five-star hotel capacity, making SDH the leading association in this sector.
Swiss Deluxe Hotels are also distinguished by their privileged positions
Perfect holiday perspectives
Switzerland is a holiday destination par excellence. Famous for its magnificent mountains
and sparkling lakes. And for Swiss Deluxe Hotels, which offer simply stunning views of the Matterhorn
or Lake Lucerne, the Eiger, Mönch & Jungfrau or Lake Geneva.
The majority of the 39 Swiss Deluxe Hotels were built in privileged positions by visionary hotel pioneers
over a century ago. For instance The Dolder Grand, standing chateau-like on the Zürichberg, or the
Hotel Beau Rivage in Neuchâtel on the shores of the lake of the same name.
Unsurpassed scenic splendour
Much to the delight of the guests who enjoy their holiday in such unsurpassed scenic splendour. For
guests arriving by lake steamer, the Park Hotel Vitznau resembles (to quote a Swiss art & architecture
guide) a farytale castle. The hotel appears quite unexpectedly on the shore of Lake Lucerne and rises
from the Rigi, which provides a picturesque backdrop to the impressive building. Or the Suvretta House,
with 181 rooms, junior suites and suites. Quietly situated above a tiny fir forest near St. Moritz, away from
the hustle and bustle of the beaten tourist track, this has become one of the world’s leading hotels.
Enjoy exceptional amenities
Guests will also find oases of rest & relaxation - naturally accompanied by excellent service –
at the other Swiss Deluxe Hotels, which also enjoy privileged positions. Such as the Park Hotel Weggis,
situated directly beside Lake Lucerne, on which guests can enjoy unforgettable excursions with the
hotel’s own solar catamaran. Or the Royal Park Hotel in Kandersteg and the Grand Hotel Park in Gstaad, both – nomen est omen – set in beautiful parkland and providing the peaceful ambiance so appreciated by holiday guests. Other guests adore the attractions of the Arosa Kulm Hotel &
Alpin Spa in Arosa, which more than lives up to its slogan “Charming, since 1882”.
Those longing for a holiday basking in southern sunshine, with palm trees in a modern luxury designer
ambiance select the Hotel Eden Roc in Ascona in a privileged position on the shores of lovely Lake
Maggiore. Or the Castello del Sole, which with its 110,000 square-metre park, private beach and its
two luxury pavilions radiates an exclusive ambiance.
Swiss Deluxe Hotels also offer Deluxe business sector
Business by no means as usual
Whether a guild room on Zurich’s Paradeplatz, state-of-the-art conference rooms in cosmopolitan
Geneva’s business quarter, or a feudal belle-époque banquet hall in Montreux: Swiss Deluxe Hotels offer business clients suitable settings for success.
Swiss Deluxe Hotels are exclusive in the quality they offer, in the pride and prestige they radiate and
in the personal touch which characterizes their attentive service. Factors which can also play a
decisive role in the business world. Particularly in the commercial and financial centres of Zurich and
The exclusive 5-star hotels on the Limmat and Rhone offer suitable settings for business success: the
Baur au Lac with its own park on Lake Zurich, next to the world-famous Bahnhofstrasse, offers business
travellers an optional transfer service from Zurich-Kloten airport by Rolls Royce. The Savoy Baur en Ville
at Paradeplatz offers stylishly equipped conference rooms, the oval table in the guild room echoing
the sound attitude of Zurich’s business community. The Eden au Lac offers tastefully furnished business
suites with views of Lake Zurich. The Widder Hotel, with its exquisite GaultMillau cuisine and The Dolder
Grand with its own golf course illustrate that it’s perfectly possible to conduct business over a business
lunch or during a game of golf.
... as in Geneva
In this city on the Rhone, Swiss Deluxe Hotels also offer every facility and service favoured by
international business travellers: including the Four Seasons Hotel des Bergues with its famous “Salle des Nations”, the Mandarin Oriental, Geneva with its ultra-modern meeting and conference rooms with a business centre, making it an ideal business rendezvous and the Beau-Rivage, its Chat Botté
Restaurant, the perfect meeting place for business people, who also enjoy being pampered in Le
The Fairmont Le Montreux Palace, one of the most richly traditional Swiss Deluxe Hotels, also sits on
the sunny shores of Lake Geneva. The hotel offers the largest capacity for conferences, banquets
and cocktail parties, with its elegant belle-époque rooms able to accommodate up to 1200 guests.
With helicopter landing pad
Le Mirador Kempinski in Le Mont-Pèlerin above Vevey is recommended for anyone short of time
but wanting to close that “big deal”. The hotel, which reopened in July 2009 after a 10-month renovation period, has ultra-modern conference facilities and – last but not least – a private
helicopter landing pad...
Swiss Deluxe Hotels have a long and successful tradition
History to savour
Created and constructed by visionary hotel pioneers in the most privileged positions, Swiss Deluxe
Hotels continue to radiate the pride and prestige traditionally associated with this country’s luxury hotel industry - hotels synonymous with superior standards of style and comfort.
The Four Seasons Hotel des Bergues in Geneva opened on 1 May 1834 as Switzerland’s first city hotel.
In 1844 it was able to light the first two gas lamps in a Swiss hotel. The Savoy Baur en Ville – in 1838 the
first hotel to open in Zurich – is located on the world-famous Zurich Bahnhofstrasse. The Grand Hotel
Les Trois Rois in Basel – directly on the Rhine – is founded on the hotel built by Amadeus Merian in 1844. The Grand Hotel Zermatterhof, built in 1879, affords uninterrupted views of the Matterhorn summit:
Swiss Deluxe Hotels can look back on a prestigious history par excellence.
A history that comes to life as soon as you step into one of the hotels. Marble pillars and murals in
elegant foyers, rooms and suites with original stucco ceilings and valuable antiques, feudal belle-
époque banquet halls, stylish restaurants with dinner served by romantic candlelight. Hotels such as
the Fairmont Le Montreux Palace and Luzern Palace, which both celebrated their centenaries in
2006, or the Kulm Hotel in St. Moritz which has been writing hotel history for over 150 years. Or the
Grand Hôtel du Lac in Vevey, built in 1868 and shining in new splendour since 2007 after extensive
renovations. Or the Bellevue Palace in Bern, considered a gem of art-deco architecture. Or the
Eden au Lac in Zurich, which celebrates its centenary in 2009. Or the Hotel Splendide Royal in Lugano,
built in 1887, which has always attracted the most celebrated personages from the worlds of music,
theatre, literature, sport, politics, finance and the nobility. As indeed have the other Swiss Deluxe
History combined with contemporary comfort
They come to Switzerland to enjoy the Grandezza of the hotels, the exclusive ambiance and
excellent service. But the majority of guests also appreciate another special feature: “Our discretion”,
says Eric Favre, chairman of Swiss Deluxe Hotels, the association of 39 of Switzerland’s best-known
five-star establishments. “Protecting the privacy of our guests is one of our hotel traditions.” Guests
value yet another factor: the hotels are superbly successful in combining historical substance with
contemporary comforts. The latest example: the Carlton Hotel in St. Moritz, once the summer
residence of Czar Nicholas II. Built in 1913, it now bears the extravagant signature of Ticino interior
designer Carlo Rampazzi, who has transformed the renowned hotel into a dazzling gem of colour
and eye-catching designs. Or the Le Richemond in Geneva, its origins dating back to 1863. The hotel
reopened in September 2007 after total restyling by London interior designer John Stefanidis and is
now delighting its international clientele with carefully selected fine fabrics and furnishings. Or the
Widder Hotel, which spreads through eight meticulously restored historic townhouses in Zurich’s old
town and has won many awards from top magazines as a design hotel.
Swiss Deluxe Hotels also among the top Swiss culinary addresses
Swiss Deluxe Hotel chef is “Chef of the Year 2009”
Swiss Deluxe Hotels not only enchant guests with their Grandezza, opulent interiors and excellent
service. They also present exclusive culinary pleasures of the palate, quite clearly verified by the
awards from the GaultMillau and Michelin gourmet guides.
“We discovered the “Chef of the Year” in a hotel. That’s no coincidence,” writes Urs Heller, editor–in-chief of the 2009 GaultMillau Guide. He adds that the fact that head chefs in hotels scoop the most
awards is a symbol of the change in thinking that has taken place in the Swiss luxury hotel industry
and says, “The best hotels in Switzerland are making immense strides in terms of cuisine.”
“So it’s no coincidence that the new “Chef of the Year” also works his magic in a five-star hotel,” writes GaultMillau in its 2009 edition. “We have been following Dominique Gauthier’s career very
closely for years. Our last visits to his elegant hotel restaurant Le Chat-Botté were very inspirational.
He cooks with precision, with mischievous surprises,” says Urs Heller. Dominique Gauthier shares his 18
points success with his 25-man brigade, a first-class service team and the Mayer family, who now run
the noble Geneva Hotel Beau-Rivage in the fourth generation together with General Manager Ivan
As well as Dominique Gauthier, who has worked at the Swiss Deluxe Hotel on Geneva’s Quai du
Mont-Blanc since 1996, Peter Knogl at the Grand Hotel Les Trois Rois in Basel has also cooked his way
into the 18-point league. In 2009, he was the GaultMillau “Newcomer of the Year in German-speaking Switzerland”. In his excellent Restaurant Cheval Blanc, Peter Knogl delights guests with his
first-class, intelligent cuisine,” writes GaultMillau and adds, “One of the best service teams in
Switzerland provides an additional polish.” Urs Heller sums it up. “A great restaurant, a great hotel.”
Peter Knogl has now also been awarded two stars in the Michelin Guide.
Apropos stars: the Beau-Rivage Palace in Lausanne has entered into a “marriage” – not yet evaluated by GaultMillau – with French three-star chef, Anne-Sophie Pic from Valance: she and her
trusty assistants cook in the impressive new restaurant of the Lausanne hotel palace.
With Heiko Nieder from The Dolder Grand, who to quote GaultMillau “has confidently defended the 17 points he brought with him from Cologne” Swiss Deluxe Hotels have the services of another chef in
the17-point league. Heiko Nieder has also won a Michelin star, as has Ulf Braunert in the Restaurant
Jasper at the Palace Luzern and Renee Rischmeyer from Restaurant Annex at the Park Hotel Weggis.
The circle of the four chefs with 17 GaultMillau points in Swiss Deluxe Hotels is completed with Othmar
Schlegel at the Castello del Sole in Ascona, Roland Schmid at the Grand Resort Bad Ragaz and Edgar
Bovier at the Hotel Lausanne Palace & Spa, who in 2008 was acclaimed by GaultMillau as the
“Newcomer of the Year in Western Switzerland” and also holds one Michelin star. Swiss Deluxe Hotels
are now also among Switzerland’s top culinary addresses, underlined by the fact that Sergio Bassi from the Hotel Eden Roc in Ascona has been awarded the title of “2009 Sommelier of the Year”.
This is also clearly demonstrated by the “GaultMillau Hotel of the Year” awards won by Swiss Deluxe
Hotels. The latest example is the Grand Hotel Quellenhof & Spa Suites which was selected as Hotel of
the Year 2009 by GaultMillau. The seventh Swiss Deluxe Hotel to win this prestigious title and the fourth
in succession, following the Victoria-Jungfrau Grand Hotel & Spa in Interlaken (2000), the Park Hotel
Weggis (2001), the Grand Hotel Bellevue in Gstaad (2003), the Beau-Rivage Palace in Lausanne (2006),
the Castello del Sole in Ascona (2007) and the Grand Hotel Kronenhof in Pontresina (2008).
Swiss Deluxe Hotels also leaders in the world of wellness
Exclusive oases of relaxation
Swiss Deluxe Hotels offer far more than superb sauna landscapes and fine fitness facilities. Their wellness-spa areas provide guests with that all-embracing air of exclusiveness so desirable in this world of well-being.
Emerald-green and anthracite lighting, aromatic essences and soothing sounds merge effortlessly together and a beneficial sense of serenity and relaxation flows through the body. Each luxurious wellness-spa area at a Swiss Deluxe Hotel is a fountain of youth for guests wishing to indulge in soothing treatments, sense new energies and revitalize their bodies.
Bad Ragaz as a new oasis of wellbeing
The wellness and spa zones satisfy the most discerning demands – as for example at the Grand Hotel
Quellenhof & Spa Suites in the Grand Resort Bad Ragaz, which, following an investment of 160 million Swiss francs, has positioned itself as Europe’s foremost wellbeing and medical health resort. The
construction of the Tamina Therme, total area 12,800 square metres, has created a wellness landscape that will provide a luxurious oasis to meet the growing demand for wellbeing as well as for preventative medicine and revitalization – and all in a unique ambiance.
The Dolder Grand sets new standards
The Dolder Grand in Zurich is also setting superlative standards. The hotel has undergone a CHF 440 million conversion and amenities now include a new spa designed by American Sylvia Sepielli. Here she worked with the renowned architects’ office of Foster and Partner and London company United Designers. The stunning result unfolds over a spacious 4000 square metres, which from the pool with views of the natural world, Kotatsu footbaths and futuristic aroma pools to warm sand baths, provides a totally new interpretation of wellbeing.
Mario Botta’s Tschuggen Mountain Oasis
Even before it opened in December 2006, star architect Mario Botta’s Mountain Oasis at the
Tschuggen Grand Hotel in Arosa set superior wellness standards far beyond Swiss borders. Built in the shape of terraces in the rock and with a total area of 5000 square metres, the CHF 35 million facility offers a spa experience in an exceptional new architectural dimension. Mario Botta will also be responsible for the planned Wellness Lake Oasis at the Hotel Eden Roc in Ascona.
The spas of the Swiss Deluxe Hotels are among the leading wellness oases in the Swiss hotel industry. A fact also shown by the awards which the hotels have received. For instance the Victoria Jungfrau Grand Hotel & Spa in Interlaken, which in February 2009 was named as the best wellness hotel in Europe by the magazine Geo Saison. Or the Grand Hotel Park in Gstaad with its new Chakra Spa, which was ranked in the “World’s Top 10” of the “Best Hotels for Winter Sports” by the US magazine “SpaFinder”.
This is also evident in the range of exclusive offers, for example at the Castello del Sole in Ascona, which at its Spa & Beauty uses VinoAqua therapy, a treatment based on ingredients from the hotel vineyard. As is the hotel’s new cosmetic line “VineaSole“. Or the Arosa Kulm Hotel & Alpin Spa, which has created its own Wellness Programme for Kids, with massages for babies and youngsters to age 14. Or the Grand Hotel Kronenhof in Pontresina, which has a Relax Floating-Grotto with underwater
2music in its spacious, over 2000 m Spa.
Thirteen leading spas
Step into another world: as one example at the “To B. Wellbeing & Spa” in the Hotel Quellenhof &
Spa Suites, Bad Ragaz, with its own thermal waters and voted the “Leading Spa of the World” by a jury of international spa experts. As indeed have been the spas at the Tschuggen Grand Hotel in Arosa, the le Richemond in Geneva, the Gstaad Palace, the Victoria Jungfrau Grand Hotel & Spa in Interlaken, the Beau-Rivage Palace in Lausanne, the Lausanne Palace & Spa, the Palace Luzern, the Fairmont Le Montreux Palace, the Carlton Hotel in St. Moritz, the Dolder Grand in Zurich, the Mont Cervin Palace in Zermatt and the Le Mirador Kempinski Lake Geneva in Mont-Pèlerin, which this summer opens its new Medical Center & Givenchy Spa, underlining in impressive fashion the trend to increased medical health services in the luxury hotel industry.