The NBA's American Spirits

By Laura Flores,2014-12-19 05:24
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The NBA's American Spirits

    The NBA Game’s American Spirit

    The NBA is the abbreviation for National Basketball Association. First, the writer will introduce the NBA sample simplicity. NBA has become one of the most popular league basketball matches in the world Since established, more and more people are crazy about this sport especially youngsters coming from the whole world. the athletes have a craze for the competition, in all over, and the many legends, chamberlain, Larry bird, such as Jordan, they also had a heart of the idols. During the development of the NBA, it has become a business form of competition. It has taken large commercial consequence. Their success is owed to lots of factors. The writer’s opinion is

    that is a spirit which leads to success. The spirit is the American culture. The writer will research the American culture contained in NBA.


    Cooperation is one of the most important factors in the corporation. In NBA, it is called team spirit or morale.

    Morale, also known as esprit de corps when discussing the morale of a group, is an intangible

    term used for the capacity of people to maintain belief in an institution or a goal, or even in oneself and others. The second term applies particularly to military personnel and to members of sports teams, but is also applicable in business and in any other organizational context, particularly in times of stress or controversy.

    According to Alexander H. Leighton, "morale is the capacity of a group of people to pull together persistently and consistently in pursuit of a common purpose".[1]

    The NBA sport has five players on the field. No team can win the game replying on a player. In the other word, one sportsman cant defeat five players. Cooperation is a significant spirit in the American society. Commodity economy of United State is well-developed. Corporation makes people form a relationship of solidarity. Americans think it can take commercial profit. There is a cooperation spirit example in American university. Teachers teach students in different ways. Many professors like to distinguish students with different teams. The professor provides a task for different teams, the partners of the team will choose to make task coordination. Every group member will finish the task he or she is responsible for. They must try their best to complete it because the professor will mark for every team in term of their outcome. Americans respect the spirit of cooperation included condonation and trust. It is common for NBA that the whole teamers finish a very wonderful tie together, but the final player cant shoot the ball

    in the end. They think that losing the match is not his false. The cooperation is not bad, they lost because unlucky or unable.

    Unite State is a country consist of immigrate. Hospitableness becomes the characteristic of Americans. They like to receive the different ideas. Different culture from different area can become the part of US. The attitude of tolerance of different idea helps US to take over the lead. The attitude makes the Americans dare to shoulder the responsibility such as the NBA. The relationships of American make them form a harmony atmosphere. Every members can work division wonderfully.


    The writer wants to introduce the individualism in detail because it is a very important culture in America. It has deep influence on the American society.

    Individualism is the moral stance, political philosophy, ideology, or social outlook that stresses "the moral worth of the individual". Individualists promote the exercise of one's goals and desires

    and so independence and self-reliance while opposing most external interference upon one's own interests, whether by society, family or any other group or institution.

     Individualism makes the individual its focusand so it starts "with the fundamental premise that the

    human individual is of primary importance in the struggle for liberation." Classical liberalism (including libertarianism), existentialism and anarchism (especially individualist anarchism) are examples of movements that take the human individual as a central unit of analysis. It has also been used as a term denoting "The quality of being an individual; individuality" related to possessing "An individual characteristic; a quirk."Individualism is thus also associated with artistic and bohemian interests and lifestyles where there is a tendency towards self creation and experimentation as opposed to tradition or popular mass opinions and behaviors as so also with humanist philosophical positions and ethics.[2]

    Every NBA team has one or two super stars. In the critical moment, other players usually pass the ball to the star. Finally, the star will shoot the Clutch Factor. The star must have strong ability absolutely. Other players will believe he can lead them to win the match.

    American society is plural society. They respect individual spirit. The ordinary character of the individualism is offensive, confident and powerful. There are lots of movies express the heroes such as Spiderman, Superman and Terminator. The writer has an individual opinion that the individualism represents worship for power. They are

    Value is an ideal, goal, regulation and yardstick people chose on their own to measure people’s

    daily behaviors and actions. But social value is the common cognition and criteria used to distinguish right from wrong with the function of evaluation. Social value, as a social conception, is the way a country or a nation shows its attitude or reaction to certain social phenomenon. Although the common recognition of a society is closely linked with a set of decrees or policies of a nation, social values is often considered as an outcome of many factors such as politics, economy, thought and ethic during the process of social development. Therefore, each nation has its own special criteria used to judge right and wrong, beauty and ugliness, good and evil, mercy and guilt.

     [3] A Critical Review on American Individualism

    The writer thinks that individualism is the core social value of America. Surely individualism dont mean selfishness. Here the writer wants to introduce the definition of the individualism. Individualism, as a kind of value system, was an outcome of historic development. It is certain that it would change along with time. However, individualism has its own features, such as individuality, laissez-faire in economy, etc. Individualists considered that the function of a nation was to supply service for individual development. The aim of the activities of human beings was self-interests even sometimes this self-centered system developed into egoism. Individualists advocated that one should live by his or her own lifestyle and it is one’s personal rights to live without the correspondence to the conformity.

    We can know that individualism covers different areas from the definition. In the end of the definition, it emphasizes on the rights. The writer considers that the individualism is the basis of the personal rights. The nation or the government guarantees the personal development. The expressive force of Americans is more intensive than other nations. Sometimes we believe Americans are very crazy and the American culture is crude.

    In conclusion, individualism is like a root of the American tree. It develops the special character of Americans. So there are a lot of celebrities in American history.

    The cultural changes of the 1990s (including multiculturalism, the advances of feminism, a growing rejection of moral relativism, new forms of spiritual self-expressiveness and greater attentiveness to children and childcare) can only be understood in the context of how the revolution in social values that took the nation by storm in the 1960s and 1970s has subsequently evolved.

    The transformation in values from the mid-sixties to the late-seventies confronts us with one of the sharpest discontinuities in our history as a culture. Observers have attached a variety of names to the changes. Journalist Tom Wolfe famously labeled the period as the "me generation." More academically, Ron Inglehart referred to the new values as "post-materialist" and documented their spread from the United States to the other industrialized democracies. A label for the new ethos that I and others prefer is "expressive individualism."

    It is not a crisp sound-bite, but it has the virtue of precision: the value changes revolve around the twin issues of the roles that "expressiveness" and "individualism" are to play in people’s lives. The new ethos gave priority to the expressive side of life even at the expense of economic benefits. By the end of the 1970s, the majority of Americans had decided that self-expressiveness was too important for artists and writers to monopolize: everyone should have the opportunity to develop their own inner potential for self-expression.

    A belief in individualism is, of course, as old as the nation itself. But prior to the 1960s, American individualism focused mainly on the political domain -- freedom to speak our minds, to pursue our own religious beliefs, to live where we chose to live. In the 1950s we were a nation of political individualists but social conformists. The 1960s ushered in a radical extension of individualism, broadening it from the political domain to personal life styles.

    By the 1980s the ethos of expressive individualism had grown into a national preoccupation. Now, in the late 1990s, after more than three decades of radical experimentation, Americans find a new conception of individualism evolving.

The Cultural Revolution of the Sixties.

    To understand how individualism is changing, it is useful to hold two contexts in mind. The first is to glance backward at the full scope and sweep of the value changes the 1960s introduced.

    I had the good fortune to track the era of expressive individualism in its initial stages of development. In the early sixties, my survey firm identified a "forerunner" group of college students who had begun to question some of their parents' core values. They had concluded that their fathers' nose-to-the-grindstone way of life and their mothers' sacrifice of self for the family somehow didn't make sense in a time of emerging affluence of the time. They felt that sacrifice for the family was all well and good if you were obliged to do it. But if it proved economically unnecessary, why sacrifice something as important as one's own self-expressive needs?

    These student attitudes spread rapidly beyond the nation's campuses -- from 3% of the population in the mid-sixties (the college-student children of affluent, well-educated parents) to 80% of adult Americans by the late-seventies! To be sure, the dispersion was not universal, and among the 80%, a majority was highly selective in picking and choosing among the new values they found most congenial. But nonetheless it was an extraordinary transformation in social values of the sort that one usually associates with generations or even centuries.

    The second context we need to keep in mind is an understanding of how and why sharp discontinuities in values take place in our culture.

    I freely admit that this understanding took me a long time to grasp in its full concreteness. Our annual survey tracking data over the past three decades have finally taught me that societies learn and react differently than individuals. Surprisingly, social learning is often far more abrupt than individual learning. It is more extreme. It is less incremental. Mature adults who encounter new circumstances will usually adjust to them in a slow and moderate fashion. They have learned that cautious adjustments keep them from making huge mistakes. But for a variety of reasons, societies react far less cautiously. They tend to lurch suddenly and abruptly from one extreme to the other.

    We have developed a theory to account for the discontinuities. We call it "lurch-and-learn." It holds that a typical pattern of social change starts with a sharp lurch in the opposite direction which is then followed by a complex series of modifications based on trial and error learning. Some of this learning is valid and some of it is false. People do not always draw the right lessons from trial and error learning.

    We have found that two factors usually precipitate such lurches: a change in circumstances and a lack of responsiveness to the change on the part of institutions. If government, business, schools, colleges, churches, the media, medicine, law and the family are slow to adapt to external change, the people affected by it build up a great deal of frustration. It is the frustration that causes them to overreact in the form of a lurch. As an individual you can control your own life, but you have little or no control over the society and its institutions. Often the only way to get an institution to respond is to push things to an extreme.


    There are many basketball funs complain the CBA (Chinese Basketball Association), because the profit of CBA much more less than NBA. A lot of people have a question, why does NBA have high profit?

    It is said that NBAs annual income is 4 billion dollars. But many CBA clubs is dedicating. We can consider a large gap from the two leagues. Therefore, commercialism is a part and parcel spirit in American culture.

    In America, NBA is not only a league but also a business model. The bosses of teams and investors want to make more money from the teams. So they build a wonderful league, formulate series of rules and cultivate a lot of excellent players. Making largest commercial profit which observes the laws is their goal. we can call it commercialism.

    The Wikipedia give us a definition about the commercialism: Commercialism, in its original meaning, is the practices, methods, aims, and spirit of commerce or business. Today, however, it primarily refers to the tendency within corporatism to turn everything into objects, images, and services sold for the purpose of generating profit. There is also a tendency for intangible things such as happiness, beauty, or health to be given a monetary value or to be spoken of as commodities.

    Commercialism can also refer to the domination of things by business/corporate interests, or the exploitation of intangible things for private gain.

    Commercialism is often closely associated with the corporate world and advertising, and often takes advantage of advancements in technology.

    The related term "commercialized" is often used in a disparaging fashion, implying that someone or something has been despoiled by commercial or monetary interests. The holiday, Christmas, is a noteworthy example of this concern, with denunciations of the occasion's commercialization dating as far back as 1850.

    In basic economic terms, commercialism is when both the manufacturing and consumption are geared towards personal usage.[4]

    The market economy of American become very mature because commercialism. Contract become their belief. High freedoms of America economy make Americans believe commercials can change anything. So who has good commercial idea means wealthy. Americans dare to adventure to try their ideas. Commercial culture is full of anywhere in America. It takes many active factors for America. Similarity, it is known that the Americans worship freedom. The independent economy takes self-confidence of Americans. The American dream is their purse. So when we go into America, we feel it looks like a machine which work unceasing because they cherish time. They try their best to create their perfect live. Working hard and creating large profit is their goal.

    At the same time, it takes large pressure to Americans, Americans usually ask themselves they create a lot of fortune but they dont feel happiness. At all events, making effort is their spirit

    about life.

    There is a film named “the pursuit of Happyness”. The film told about a man who steps on success.

    We can know what a symbol of successful man in Americans eyes is.

    Social responsibility

    Social responsibility includes charity, commonweal and so on. NBA is keen to focus on the commonweal. The writer search the NBAs players do some things about commonweal, getting

    1,720,000 pieces information. American people think that intensive social responsibility is important deposition.

     Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals.

    Businesses can use ethical decision making to secure their businesses by making decisions that allow for government agencies to minimize their involvement with the corporation. (Kaliski, 2001) For instance if a company is proactive and follows the ?nited ?tates :nvironmental ?rotection ,gency (EPA) guidelines for

    emissions on dangerous pollutants and even goes an extra step to get involved in the community and address those concerns that the public might have; they would be less likely to have the EPA investigate them for environmental concerns. “, significant element of current thinking about privacy, however, stresses "self-regulation" rather than

    market or government mechanisms for protecting personal information” (?wire , 1997) Most rules and regulations

    are formed due to public outcry, if there is not outcry there often will be limited regulation. Critics argue that Corporate social responsibility (CSR) distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations (Carpenter, Bauer, & Erdogan, 2009).[5]

In the last, the writer’s target of the article is to talk about the American spirits. The spirits have deep influence

on their culture. In these spirits, individualism is most important spirit. Surely, the writers article has a lot of

disadvantage. America has many other culture around their culture. The writer will research that countinuely.

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