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By Alma Gordon,2014-06-28 10:23
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jenifer a. vogt

    nd5280 NW 2 Ave, PH 515 ? Boca Raton, FL 33487 ? 561-988-9230 ?561-718-3829 (cell) ? jenifer_vogt@yahoo.com

    Please visit my online resume& portfolio at www.jenifervogt.com.

    Profile

    A seasoned marketing communications professional with progressive experience gained while working for major

    corporations and non-profit organizations. Expertise in all aspects of an integrated marketing communications strategy including internal and external communications, media relations, direct marketing, event management and publicity, branding and media buying, radio and television production, and vendor management.

    Work Experience

    10/2006 - Present Food For The Poor

    WEB MARKETING DIRECTOR (Coconut Creek, FL)

    www.foodforthepoor.org rdFFP serves Latin America and the Caribbean and is the 3 largest international relief agency in the U.S. Manage site content development and all online marketing endeavors, including creative for online

    advertisements, Web 2.0 (e.g., social networking sites, such as MySpace and Facebook, blogs, Wikis and various online engagement sites), affiliate marketing programs, organic and paid search engine optimization (Pay-Per-Click on Google and Yahoo). Manage a department operating budget of $700,000, a staff of three and numerous external vendor relationships.

    ? Have achieved, on average, a 90% increase against budget expectations for donations to the site, as

    well as, on average, 250 new, Web-acquired donors each month.

    ? Manage $700K budget, including $180K for online media and advertising placements.

    ? Partner with the Public Relations Department to develop and maintain active newsroom for journalists.

    5/2005 5/2006 Calvary Hospital

    DIRECTOR OF PUBLIC AFFAIRS & COMMUNITY RELATIONS (Bronx, NY)

    Calvary is an acute care specialty hospital devoted to the care of adult, advanced cancer patients. Managed the overall strategic marketing and communications activities for this specialty hospital devoted to the care of adult cancer patients.

    ? Managed a $1.3 million budget for marketing communications, including an aggressive print, radio, and

    TV ad campaign, as well as website development, direct marketing, and community outreach efforts.

    ? Managed the activities of external consultants and vendors used for advertising, public relations, graphic

    design, creative development, direct mail and video production. This included negotiating pricing and

    consultant fees and writing retainer arrangements and vendor contracts.

    3/2002 5/2005 Jenifer A. Vogt Communications

    Provided ongoing strategic consulting and tactical marketing services for various clients, including:

    MARIA FARERI CHILDREN’S HOSPITAL at WESTCHESTER MEDICAL CENTER (Valhalla, NY) Managed the relationship between the Buick Classic and Children’s Hospital Foundation resulting in donations exceeding $200K from THE

    PGA TOUR. Managed the launch of the Buick Classic Advisory Board and managed all board activity including identifying and securing members and writing all board communications. Integrated marketing and press efforts

    with broader media outlets and corporate partners.

    WESTCHESTER MEDICAL CENTER (Valhalla, NY) Coordinated a statewide lobbying campaign, ―Operation Cure,‖

    an effort to secure a state sales tax designated to save this regional tertiary care hospital facing an $80 million

    deficit. Responsibilities included working with the board of directors, executive leadership, marketing and

    development, and state and local legislators to organize presentations and outreach efforts with external

    constituencies in order to motivate citizen involvement.

    MARIANDALE RETREAT & CONFERENCE CENTER (Ossining, NY) Managed the marketing communications strategy, which included advertising and media relations and community outreach, and redesigning and optimizing website and marketing materials. Responsible for marketing to increase facility rentals.

    REED EXHIBITIONS (Norwalk, CT) Provided marketing services for the launch of three new conferences, Medical Spa, FireRescue, and Casino Design, which included building partnerships with national associations, foundations,

    and commercial enterprises. Also managed the finalization of Reed’s exclusive service agreements with four

    marketing firms.

jenifer a. vogt

    nd5280 NW 2 Ave, PH 515 ? Boca Raton, FL 33487 ? 561-988-9230 ?561-718-3829 (cell) ? jenifer_vogt@yahoo.com

    Page Two…

    3/2001-2/2002 Greenwich Associates

    MARKETING COMMUNICATIONS MANAGER (Greenwich, CT)

    Greenwich is a global strategic consulting and research source for providers and users of financial services. Served on the Marketing Leadership Team responsible for setting the 360?marketing strategy for this global consultancy that provides decision-makers in financial services with comprehensive market research and analysis. ? Secured speaking engagements at industry conferences. Successfully pitched Risk Waters, The Economist, FEI,

    and CFO Enterprises.

    ? Implemented a Web-based software solution, Vocus, for media relations management. ? Managed creative design/production for direct mail and cut production costs by $65K.

    8/1999 3/2001 Jenifer A. Vogt Communications

    Provided ongoing strategic consulting and tactical marketing services. Consulted to PRODIGY on the design and production of a training manual for customer service representatives. Provided writing and advisory services to

    ADKINS & MATCHETT, a firm that trains financial analysts at major investment banks. Other clients included

    SJOCLAT, BAYER DIAGNOSTICS, THE WESTCHESTER COUNTY CHAMBER OF COMMERCE, and MAGNIFICAT. ? Authored The 2000 Golden Apple Guide to Westchester County, a member business directory. ? Wrote the content for Adkins & Matchett’s CRUNCHTHENUMBERS.COM, a portal for financial analysts.

    4/1998 8/1999 Towers Perrin

    MARKETING ASSOCIATE (Valhalla, NY)

    Developed strategic marketing communications to increase global awareness for the Change Management,

    Measurement, and Communications and People, Performance and Pay business lines of this HR consultancy. ? Coordinated three external conferences: 1998 Executive Forum(s) and 1999 People Performance and Pay. ? Served as Team Leader for a 15-person project team supporting the firm’s participation in the The Human

    Resources Form, a conference opportunity that resulted in projected revenues of $1MM+. Leadership of this

    team resulted in two recognition awards for effective team leadership and collaboration. ? Spearheaded initiative to secure speaking engagements and sponsorships at major industry conferences. ? Managed all aspects of publicity for the book Human Capital: What It Is and Why People Invest It.

    1/1997 3/1998 The Bank of New York

    MARKETING ADMINISTRATOR (New York, NY)

    Created winning sales presentations for American Depository Receipts and Domestic Stock Transfer services. ? Supported the President of BNY Brokerage with the writing and production of sales materials for a newly

    merged division, BNY/ESI Securities.

    11/1995 1/1997 MasterCard International

    TEMPORARY MARKETING ASSISTANT (Purchase, NY)

    ? Provided support services for the 1996 MasterCard Colonial by working in tandem with the hospitality group to

    coordinate event logistics and assist with all aspects of the negotiations with the PGA TOUR. ? Project coordinator for the redesign of marketing materials for MasterCard University, which involved

    managing the vendor presentation and selection process.

Education

    Purchase College, BA, Art History/Humanities

Skills and Training

    Advanced Microsoft Office ? PowerPoint Presentation Expert ? Adobe PhotoShop ? Dreamweaver ? Web Analytics Software ? HTML ? Mac- and PC-Friendly ? Databases FoxPro, Act, Access, Vocus, Raisers Edge

Additional Information Professional Associations, Volunteer and Community Involvement

    Direct Marketing Association, Florida Direct Marketing Association, Taishi Group, Morikami Museum, Executive Women’s Golf Association ? LPGA SYBASE Classic ? New York Women in Communications ? 1994-1996 AmFar’s Boathouse Rocks in Central Park ? Lifebeat’s Trainspotting Premiere ? Event Coordinator, Lyndhurst The Idyll The Real ? Westchester Land Trust ? Christie’s ? Neuberger Museum ? Metropolitan Museum of Art

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